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LinkedIn is the go-to platform for connecting with industry peers, finding job opportunities, and showcasing your skills and experience.
But it's not enough to simply have a LinkedIn profile.
To truly make an impact and stand out from the crowd, you need to know how to create engaging LinkedIn posts that are proven to perform based on the data.
So stick around as we share 44 LinkedIn post statistics that will inspire you and help you improve your LinkedIn presence.
From the best times to post to the most effective post formats, we'll cover all the tips and tricks you need to know to make your LinkedIn presence shine.
Let’s dive in!
💎 P.S. We have a special treat for you - LinkedIn algorithm insights related to posts! So, keep on reading.
44 LinkedIn Post Statistics To Get You Going
1. What’s In a Post
1. The most effective text length ranges from 900 to 1,200 characters. Actually, each additional 300 characters may reduce reach by about 10%.
2. Posts with short sentences under 12 words long perform 20% better.
3. Posts that are too promotional can see up to a 75% decrease in performance, so better not to use service or product images.
And speaking of images…
2. Position Yourself As A Thought Leader
Posts that position you or your brand as a thought leader or share industry-specific insights tend to perform especially well on LinkedIn.
4. In fact, thought leadership posts receive 6 times more engagement than job posting-related content.
5. Furthermore, 60% of LinkedIn users actively look for industry insights.
In addition, LinkedIn also favors posts that share "knowledge and advice."
6. The content share increased by 42% year over year between 2021 and 2023.
7. The content view saw a 27% increase in the same period.
Since more than half of LinkedIn users crave industry insights, let’s share more amazing statistics from our in-depth report about changes in the LinkedIn algorithm. 🚀
3. Include Posts With Visuals
8. Choosing relevant images can boost reach by 15-20%, and with a relevant selfie, up to 30%.
9. Personalized images can increase engagement by 45% and are better than generic stock photos.
10. Using brand colors and themes in images can help with a 15% increase in brand recall.
11. Each additional image can contribute to a 5% increase in reach, but only up to the fifth image.
12. Photos featuring people can lead to a 20% increase in reach or up to 60% if you’re in the photo.
13. Mobile usage is high at 88% for browsing the feed and interaction, compared to 12% for desktop/laptop, making vertical photos the most effective - they are larger and display better on mobile devices.
This yields a 15% higher click-through rate than square images and 25% more than horizontal images.
14. Although informative, screenshots generally receive 15% fewer clicks.
15. 48% of posts are text with a single image.
16. Adding a link to the post may result in approximately 40-50% (personal) and 25- 35% (company page) less reach compared to a text post with an image.
17. Furthermore, posts with images result in a 98% higher comment rate on average.
18. Posts with visuals are still the most popular ones, especially the ones containing a video. They account for 8.2% of all LinkedIn posts.
19. Actually, 30% of users who spot a video in the feed watch it, but the video content belongs in the middle of the funnel as the median reach of videos is below average.
20. Although only about 1% of LinkedIn users actively share posts, a video post is 20 times more likely to get a re-share than any other post type.
21. In addition, member interaction with live video content has seen a 25% increase year after year, indicating a move toward real-time engagement.
22. However, another post type- carousels- has become the go-to format for maximizing reach. Nonetheless, there was a significant 45% decrease in reach for carousel posts since June 2023.
Still, they maintain a higher reach than default posts, 1.6 times more, to be exact.
Furthermore, they also keep your audience more engaged and are still one of the best ways to boost impressions.
📌 Note:
The ideal number of slides in a Carousel Post is around 12.4.
✨ Fewer than 5 slides can result in a 35% decrease in reach.
✨ Between 5 to 10 slides could lead to a 15% decline.
✨ Having 20 to 50 slides might cause a 25% drop in engagement.
✨ A 50 to 200-slide range can lead to a significant 45% decrease.
✨ Beyond 200 slides, the effectiveness is highly questionable.
4. Dive Into Live Streams
23. Live streams are 7 times more engaging than a “plain” video format because they enable your audience to actively participate, comment, ask questions, etc.
24. Here’s another mind-boggling piece of statistics - LinkedIn Live streams saw a 437% year-on-year increase in views.
📌 Note
Want to take things even further? Organize a native "LinkedIn Audio Events, “ where you can easily get to 100s, if not 1000s, of people.
5. Use Hashtags in Your Posts
25. Currently, the first 2-3 hashtags are still included in your post's URL, hinting at their significance for search engine discoverability (SEO).
26. In addition, LinkedIn provides hashtag suggestions when you create a new post and allows you to add up to 30 hashtags. However, the optimal number of hashtags should be between 3-5.
6. Stick Around After Publishing a Post
Once you’ve posted, make sure to stick around to engage with your followers and reply to their comments.
27. LinkedIn evaluates your post’s relevance and the audience’s interest in the first 90 minutes after posting.
28. Thus, pay attention to comments and messages you receive and reply within the first 12 hours. Ideally, 1 hour.
7. Keep Your Content Digestible
If you want your audience to engage with your posts more, you need to make them easy to read.
In other words, your post needs to reach a specific Readability Score that tells you how easy or difficult it is to understand a given text.
The higher the grade, the more challenging to read your post is - the optimal score should be between 3-5.
8. Post At The Right Time
Although it is essential to post regularly and engage with your audience through your posts, it is hard to do that if you post when your target audience is sleeping or inactive.
Thus, you must find the “sweet spot” - posting days and times that work best for your target audience.
Naturally, there is no one-size-fits-all approach here, but some general guidelines are as follows:
In general, the worst period to post is during the weekends, while the most popular days to post are from Tuesday to Thursday.
🎁 Bonus: LinkedIn Algorithm Insights Related to Posts
29. Sending a direct message on LinkedIn greatly influences content visibility, raising the probability of seeing the recipient's subsequent post to around 70%.
If you interact with a content creator on a daily basis, the algorithm is likely to display their multiple posts in a single browsing session.
30. LinkedIn takes note when you save a post. Thus, there is an estimated 90% chance that you’ll see the next post from that author in your feed.
31. Visiting a connection’s profile provides a 50% chance that their new content will pop up in your feed afterward.
32. Only 1.2% of all posts on LinkedIn are polls, which is surprising considering they are top performers regarding reach - a 1.99x increase over the median reach.
33. Promotional polls are significantly less effective, providing merely 10% of the typical reach.
34. The most effective polls offer three answer choices, while the ones with 4 options may reduce reach by 10%.
35. The optimal duration for a poll is one week, while one-day polls see an 80% reduction in both reach and engagement.
36. Polls are 1.4 times more likely to be featured in LinkedIn “Trending Content.”
37. For personal accounts, text-only posts are the fourth most impactful in terms of reach, achieving 1.17 times the median.
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38. Text-only posts under 1,000 characters usually see a 25% drop in reach.
39. Text-only posts are particularly effective for external CTAs, like prompting downloads or event sign-ups, with an average 25% higher click-through rate.
40. Ending your post with a question can lead to an increase in engagement of 20% to 40%.
41. For personal profiles, videos rank fourth in reach at 1.21 times the median, while for company pages, they are third at 1.44 times the median.
42. The most engaging videos last between 1 and 2 minutes, enhancing viewer interaction by 40%.
43. Videos over 3 minutes show a 15% decline in engagement, with additional decreases every next minute.
44. Native LinkedIn video uploads are crucial since external YouTube links can cut reach by 50% and conversions by 20%.
🎀 Wrapping It Up
LinkedIn algorithms and rules change, and keeping up with all the novelties is hard. However, one thing that will always remain constant is the quality of your content.
In order to create fully immersive content, you need to provide value, genuine expertise, and a fresh perspective and take on your industry topics.
A great aid in streamlining the ideation and content creation process is AuthoredUp.🚀
How Can AuthoredUp Boost Your Content Creation?
AuthoredUp is the ultimate LinkedIn content creation tool, guiding you from content ideation to creation and analysis.
So, what are AuthoredUp’s key features?
✨ Rich text-editing features that polish the layout of your post and enable you to format it by using italics, bold, bullet points, numbered lists, etc.
✨ Draft Wizardry helps you organize, manage, and store multiple drafts, ideas, and easily schedule your posts.
✨ Preview mode allows you to see how your post will show across multiple devices.
✨ Calendar View provides a clear overview of your scheduled posts and allows you to delete and reschedule your posts easily.
✨ Hook & CTA Library gives you access to over 200 hooks and 100 CTA templates so you can start and finish your posts most effectively.
✨ Snippet Vault provides a place to store your signature and hashtags that you can access with a single click.
✨ Readability Radar checks the readability of your content and makes it more digestible and easier to read.
✨ Easy Reuse allows you to reuse and repurpose your evergreen content.
✨ Post Comparator gives you actionable analytics by comparing your posts’ performances.
✨ Analytics Tools show comprehensive insights into your content’s performance and overall growth on LinkedIn.
And this is just the beginning.
Enticed to explore AuthoredUp more?
Join AuthoredUp today and boost your LinkedIn presence.
Keep Learning:
18 LinkedIn Post Ideas for Business To Attract Leads
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