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Why Post On LinkedIn - 5 Crucial Benefits of Posting on LinkedIn Regularly

Explore the 5 crucial benefits of posting on LinkedIn regularly, from expanding network to showcasing your expertise to elevate your online presence.

Linkedin Growth
9
min read
benefits-of-posting-on-linkedin

Did you realize that 69% of LinkedIn users in the United States are active on the platform daily, with the average visit lasting just over 7 minutes?

Picture this - a daily opportunity to reach and engage with your ideal audience. It's a brief window but a powerful one.

Have you ever wondered what sets the gold standard for LinkedIn posts and how maintaining a regular presence can work wonders for you?

Our guide dives deep into the advantages of maintaining a consistent presence on LinkedIn, offering you invaluable insights to boost your impact in the professional realm.

Let's get started!

Why is it important to post consistently on LinkedIn?

LinkedIn is a trustworthy source of information, providing an excellent chance to showcase yourself within a professional niche and open doors to exciting job opportunities.

Posting infrequently, even if your content is unique, won't catch anyone's eye.

However, striking the right balance by posting enough without overwhelming people's feeds can be a game-changer on the platform.

linkedin-post

How Often Should You Post on LinkedIn

We don't possess a magic formula for pinpointing the exact answer.

In that spirit, we've conducted a meta-analysis of various research types to guide you on how frequently generating content can make you stand out.
Posting 3 to 5 times per week places you ahead of the majority of LinkedIn creators, making this a more manageable and effective strategy for most.

how-often-to-post-on-linkedin

The prospect of posting daily might seem daunting, and indeed, it is. Still, there are strategies to simplify the content creation process.

One of them, for instance, is employing a content calendar that can streamline the entire operation.

By planning and organizing your posts, you'll unlock extra time you didn't realize was at your disposal.

💡Pro Tip

If you're struggling to find time for daily content creation, AuthoredUp can come as a handy solution for creating your LinkedIn drafts.

It allows you to draft your ideas easily, so when you're low on ideas, you can grab one of your saved drafts and post it.

Just click on "Drafts" and all your drafts will be there for you.

linkedin-drafts-post

Choose the one you want to post, polish it, and you’re ready to go.

Now that we've touched on the primary objective of regular posting, let's delve deeper into the specific advantages that adopting this posting model can offer you!

5 Crucial Benefits of Posting on Linkedin Consistently

This section will explain why being consistent on LinkedIn will pay off. Let’s start!

1. Elevate Your Visibility

Consistent posting operates much like an effective advertisement.

When encountered regularly and captivating due to its content, there's a high likelihood that you'll actively seek out the product and delve deeper into its details.

On LinkedIn, the goal is to be visible, mirroring your desire to connect with industry peers. Increased visibility enhances the chances of engaging with your target audience.

Simultaneously, you'll reach out to individuals who may require your services or expertise.

In our fast-paced world, prolonged absence can lead to people forgetting about your unique skills or brand.

If you want to attract people seeking professional and relevant content, posting on LinkedIn is the best place.

linkedin-by-the-numbers

To achieve this, it's crucial to stay present and maintain visibility.

Furthermore, we recommend sharing thoughtful and relevant content.

This approach not only captivates your audience but also fosters a connection, prompting them to return for more.

💡Pro Tip

AuthoredUp empowers you to analyze content performance and gain insights into your best-performing posts. This guidance is instrumental in crafting engaging content that ultimately boosts your visibility.

Just open the Analytics section, and you'll see all the options, including the time frame for the posts you want to analyze.

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You can play with filtering and see performance from many different angles.

With the ability to filter posts by content type, you can personally assess which format, articles, images, or videos resonate the most with your audience.

This data-driven approach enables you to refine your content strategy and tailor it to what works best for your audience.

linkedin-post-example
2. Demonstrate Credibility in Your Niche

When individuals decide whom to engage with, trust becomes a key factor.

Even if they're unfamiliar with you initially, consistent appearances with compelling content on their feed can establish you as a trustworthy figure in your field.

Establishing credibility is critical to standing out in a LinkedIn community boasting over 200 million users spanning diverse professions.

map-of-users-worldwide

Moreover, maintaining a regular posting schedule showcases your reliability, confidence, and thoughtfulness as a leader.

Do you aspire to be a trusted leader on a valued platform?

Consistency in your posts reflects stability in your career and business, suggesting solid reasons behind its stability.

💡Pro Tip

Readability plays a crucial role in shaping how your content is perceived – whether it comes across as professional or not.

Penning overly complex content that beginners in the field struggle to comprehend may project an image of someone who takes pride in using intricate terms but fails to convey the core meaning.

With AuthoredUp’s readability score, you can pull the maximum of every post you're crafting or have already published.

All you need to do is open your draft, and you'll find the readability score in the Text metric section.

readibility-score

Ensure your readability grade is between 1 and 6 for the best performance.

If your grade is more than 8, you need to optimize the text.

Try shorter sentences and a bigger number of paragraphs, as it enhances your post is easy to consume, and will probably perform better.

3. Establish Meaningful Connections

LinkedIn revolves around connections, with the platform organizing them into inner and outer circles based on the level of contact: first, second, or third.

Understanding why consistent posting is crucial for building quality connections is straightforward, but let's delve into its significance.

first-level-connections

LinkedIn provides an ideal environment for connecting with like-minded individuals in a friendly and approachable manner.

This platform eliminates the awkwardness of breaking the ice, enabling you to become acquainted with people who share your profession, passion, and skills.

Posting good content regularly propels you toward your desired trajectory, so don't hesitate to share your content to appear on people's feeds and make them want to connect with you.

The next level is that you can also meet those people in person or recognize them at a conference.

Why not?

linkedin-post-example

💡Pro Tip

If you have knowledge and want to attract people to connect with, but attracting engagement doesn't go smoothly, with AuthoredUp’s Hooks, it can be much easier.

It provides over 200 hooks to attract the desired audience's attention immediately.

Craft your post, choose the best hook, and check the results yourself.

post-hooks

Navigating LinkedIn can be complex, but incorporating tools like AuthoredUp's Hook feature can streamline the entire process of asserting your presence and claiming your spot.

4. Improve Your Skill Set

Expanding on the earlier point of forging meaningful connections, the subsequent benefit involves actively enhancing your skill set.

Consistently writing demands considerable effort, especially when aiming for daily posts. However, the challenge becomes the trick – the continuous need to produce high-quality content implies daily research.

It is nearly impossible not to learn and progress within your profession.

Now, not only will you consume content, you will reproduce it and share it with the community.

This can lead to you becoming their go-to place for insights.

Can you imagine that?

Furthermore, the interconnected nature of LinkedIn connections plays a crucial role in skill development.

skill-set

As you connect with individuals in your industry, they become valuable sources of knowledge exchange.

This forms a mini LinkedIn community centered around progress, where professionals actively share insights, tips, and experiences, contributing to the continuous development of your skill set.

Combining regular content creation and a network focused on mutual growth establishes a robust foundation for ongoing professional advancement.

5. Helps You Develop Your Career

You might be curious about the connection between career development and consistent posting on LinkedIn.

We mention career development as the last benefit for a reason - it accumulates from the preceding advantages.

By consistently posting, you initially gain visibility on the network.

Subsequently, you assert credibility, build meaningful connections, and enhance your skills.

Once you've accomplished these aspects, you can confidently anticipate significant positive shifts in your career.

Note: More and more employers and potential clients see LinkedIn content creation as a positive thing.

Consider it as harvesting the final sweet fruit - the initial step is establishing consistency on LinkedIn.

You can at least give it a try, can’t you?

💡Pro Tip

As you continuously craft and strive for growth on the platform, AuthoredUp provides you with superb editing and preview options to help you on this path.

All the editing features, including bold, italic, and emojis, are conveniently located in one place, making it easy to access whenever you need it.

Previewing your content also proves beneficial in ensuring that your formatting is polished and visually appealing.

authoredup-linkedin-post

Text formatting and aesthetics are often the first things someone notices, so why not invest a little effort in that aspect?!

Wrapping Up

Consistently posting on LinkedIn is a challenging task with numerous benefits.

We've outlined the most important advantages it can bring you and your personal brand. The rest is up to your effort.

Recognizing the difficulty of constant content creation with quality, AuthoredUp is an intelligent companion in your LinkedIn journey that makes it easier for you to post.

It provides access to a comprehensive content management tool, streamlining the process of creating compelling LinkedIn posts.

Here are some additional standout features you might find valuable.

Post Comparison - Compare and analyze multiple posts and reactions to optimize your content strategy.

Efficient Planning and Scheduling - Save your time by preparing and scheduling posts in advance so it doesn’t have to be your daily task.

User-Friendly Interface - Enjoy a smooth experience throughout your LinkedIn endeavors.

Ready to elevate your LinkedIn post-creating skills to the next level?

Sign up now and transform your LinkedIn journey forever with AuthoredUp!

Create your account today

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