LinkedIn Headline Writer

Your LinkedIn headline should be more than just your job title. See it as a compelling banner that makes you unique and memorable. To make it happen, here is what you can include:

• Address whom you are helping (your target audience).
• Tell them what you do (what you deliver, what they can expect from you).
• Include accomplishments, e.g., exceeding quota, increasing website traffic, scaling from X to Y in revenue or customers, or any other social proof relevant to your target audience.
• Include your position and the company you work for or even add a link.
• Tell them about something unique to you. A touch of humour or personal interest can make your headline memorable.

• Bragging. Avoid self-praise, or you could come across as a know-it-all.
• Adjectives, especially best, expert, dedicated, hard-working. Adjectives are not needed; let the number or specific insights speak.
• Copying other people's headlines, especially if they are well-known on LinkedIn. We saw that too many times.
• Lying about numbers, social proof, media coverage.
• You can use LinkedIn AI to create a headline for you. At best, it is a draft.
• Too much formatting, bold and italics, can remove these keywords from the search.
• Capitalizing each letter or the whole headline. The headline is not a blog post title.

A LinkedIn headline should be a maximum of 220 characters. Moreover, the initial 80 characters are critical — they're the "hook" that appears in the feed when you post or comment, making it essential to lead with something engaging and concise. Keep it sharp; let this space showcase the essence of your professional brand.