Types of Content to Post on LinkedIn and How to Get the Most Out of Them

Navigating the vast ocean of LinkedIn content possibilities can often feel like a Herculean task.

Then the, questions like this start popping up:

Are videos the key to unlocking a profile's potential, or do photos speak louder?

Perhaps the written word holds the power to elevate online presence?

Sounds familiar?

Fear not, as today we’ll embark on a journey through the intricacies of LinkedIn's content universe.

This comprehensive guide will illuminate the diverse landscape of posts you can share, delve into the unique types of content at your disposal, and unravel the mysteries of content frequency.

Let’s discover why each piece of this digital puzzle is crucial in crafting your LinkedIn saga!

LinkedIn Content Types: What to Share for Maximum Impact?

LinkedIn offers a diverse range of content options, each with its unique advantages and impact on your audience.

Feel free to mix and match these content types to best suit your LinkedIn strategy:

✍️ Text Posts — Ideal for sharing quick insights or updates, these posts are straightforward yet effective for engaging discussions.

✍️ Images — A single powerful image can convey your message visually and create a lasting impression.

• Single Image Posts — Perfect for highlighting a specific moment or idea, these posts are focused and impactful.
• Multiple-Image Gallery Posts — Showcase a series or a narrative through a collection of images, offering a richer visual story.

✍️ Documents — Sharing PDFs or slides (also known as carousels) to provide in-depth information or resources, great for educational content.

✍️ Native Videos — Sharing videos directly to LinkedIn for higher engagement, ideal for tutorials, interviews, or behind-the-scenes glimpses.

✍️ Live Videos — Engagement with audience in real-time, fostering a sense of immediacy and connection.

✍️ Polls — Interactive and fun, polls are great for gathering opinions and sparking conversations.

✍️ Stories — Casual, ephemeral content in a more personal and engaging way.

✍️ Events — Upcoming events, webinars, or conferences to drive attendance and interest.

✍️Celebrations — Milestones, anniversaries, or achievements, fostering a sense of community and positivity.

Exploring the Spectrum of LinkedIn Post Varieties

LinkedIn posts are your canvas, and the content you choose is your palette of colors.

How you blend these elements determines the impression your audience forms of your brand, driving your reputation, engagement, and success on the platform.

Let's dive into the 4 key categories of LinkedIn posts and how each can be utilized:

1. Human Stories

Human stories type of LinkedIn posts are vital for making your brand relatable. They're especially crucial for large businesses to show a human touch.

Furthermore, story-type posts are a powerful way to connect with your audience on a personal and emotional level.

Here are some excellent examples of story-type posts you can use to engage your network:

⭐ Before and Afters — Highlight transformations, such as career progressions, project completions, or personal growth milestones. This showcases evolution and impact.

⭐ Success Stories — Share narratives of both business triumphs and personal victories. This can inspire and motivate your audience, showing what's possible through determination and hard work.

⭐ Business Supporting Its Members — Post about how your business uplifts and supports its team. This humanizes your brand and demonstrates a caring and supportive culture.

⭐ In Times of Crisis — Share how you or your business navigated challenging periods. This can be a source of encouragement and resilience for others facing similar situations.

⭐ Personal Development — Narrate your journey or the journey of team members in personal and professional growth. This could include learning new skills, attending workshops, or personal reflections on growth.

⭐ Overcoming Adversity — Tell stories of how challenges were faced and overcome. This not only inspires but also builds a narrative of strength and perseverance.

⭐ In-Depth Answers to Audience Questions — Engage directly with your audience by answering their questions in detail. This not only provides value but also encourages further interaction and engagement.

2. General Encouragement

General encouragement posts are a staple on LinkedIn, serving as a wonderful way to spread positivity and uplift your network.

Here's how you can effectively use this type of content:

📝 Share Good Vibes — Use motivational blurbs, inspiring quotes, beautiful images, and feel-good videos to brighten someone's day. These posts can have a surprisingly powerful impact.

📝  Flexible and Adaptable — This category of posts is incredibly versatile, making it an excellent choice to fill your content calendar during quieter periods. Even when you don't have industry-specific news or updates to share, a dose of positivity is always welcome.

📝 Tailor to Your Audience — Pay attention to the challenges or achievements your followers share. Tailoring your encouragement to reflect their experiences makes your posts more meaningful and relatable.

📝 Engage and Connect — Use these posts to engage with your followers by offering positive insights or empathetic responses. This helps in building stronger, more human connections within your professional network.

It's important, however, to strike the right balance.

Genuine and heartfelt encouragement is key—avoid falling into the trap of superficial optimism.

Your audience is perceptive and will appreciate authenticity over generic positivity.

By being sincere and thoughtful in your approach, you can make a real difference in someone's day and strengthen your relationships on the platform.

3. Debates

Debates on LinkedIn can be a fantastic way to spark engagement and bring diverse perspectives to the fore.

It's all about striking a balance between lively discussion and maintaining a professional, respectful tone.

When you set up a debate, you have a couple of engaging approaches:

🎯 Share Your Opinion — You could start by presenting your own viewpoint on a topic and inviting others to share their thoughts.

Are they in agreement with you, or do they see things differently? This approach can open the floor for varied perspectives and enriching discussions.

🎯 Pose a Question — Alternatively, ask an open-ended question and let your audience bring their opinions to the table. This often leads to a natural and dynamic exchange of ideas among professionals.

In both scenarios, your role is key.

Actively participate in the conversation, steering it towards constructive and insightful exchanges

Should the debate heat up, it's important to step in as a moderator, ensuring the discussion remains respectful and on-topic.

Here are few important guidelines on that:

✔️ Clearly define what constitutes a robust yet respectful debate.

✔️ Understand what's considered a strong opinion and what might be crossing the line into disrespect or offensiveness.

✔️ Familiarize yourself with LinkedIn's guidelines on appropriate content and community behavior, especially when broaching sensitive or controversial subjects.

Remember, the goal of these debates is not just to engage but also to enlighten and educate, fostering a professional community that thrives on thoughtful and respectful discourse.

4. Fact-Checking Posts

Fact-checking posts on LinkedIn are like being your own version of MythBusters.

They present a golden opportunity to demonstrate your expertise and authority in your field.

By delving into these posts, you can:

👍 Provide In-Depth Knowledge — Share detailed insights and well-researched information to educate your audience and clarify complex topics within your niche or industry.

👍 Dispel Misconceptions — Use these posts to correct common misunderstandings or myths. This not only informs your audience but also positions you as a reliable source of truth.

👍 Cite Credible Sources — Always back your statements with credible sources. This practice enhances the trustworthiness of your content and shows that you value accuracy and thorough research.

Your audience will surely appreciate the effort you put into these posts.

By simplifying their research process, you save them time and effort.

Besides, this approach not only enriches their knowledge but also solidifies your reputation as a knowledgeable and helpful presence on LinkedIn.

Crafting the Perfect LinkedIn Content: What to Share for Professional Success?

Your approach to LinkedIn largely hinges on the objectives you have set for yourself or your business on the platform.

It's essential to align your content strategy with your marketing goals, and this requires a thorough understanding of what you're aiming to achieve.

Here are some key questions to consider in shaping your LinkedIn strategy:

👀 Brand Identity Goals — Are you crafting an identity for a new venture, or boosting the presence of an established business that's new to LinkedIn? Your content should reflect and build this identity.

👀 Personal Branding — How can you develop your professional persona on LinkedIn through content that showcases your expertise, achievements, and personal insights?

👀 Industry and Niche — How does the nature of your industry and specialization influence the tone, audience expectations, and the types of content that work best for your LinkedIn strategy?

👀 Understanding Your Audience — Who are they, and what are their interests, needs, and challenges? The more you know about your audience, the better you can tailor your content to engage them.

Once you have these answers, you can develop a content strategy that acts as a navigational chart for your LinkedIn journey.

For example:

✔️ In the Entertainment Industry, opt for engaging, fun content that captures attention.

✔️ For a Medical Field presence, a more serious and informative approach is suitable.

✔️ As an Academic, balance educational content with engagement to capture and maintain interest.

Different content types and post formats serve various purposes:

▶️ Videos — Great for dynamic storytelling and engagement, suitable for showcasing personality and capturing attention.

▶️ Articles — Provide depth and authority, ideal for industry education and thought leadership.

▶️ Posts and Photos — Offer a balance, suitable for quick engagement and building a narrative over time.

Tailor your LinkedIn content to align with these considerations, ensuring it resonates with your audience and advances your marketing objectives effectively.

Strategizing Your LinkedIn Posting Frequency: How Much is Just Right?

So, how many LinkedIn posts is just the right frequency for you?

The simple answer is: as much as you need to.

The key to determining how often to post on LinkedIn lies in finding a balance between frequency and quality.

Here's a nuanced approach to help you decide:

📌 Understand Your Needs and Capabilities — Start by evaluating how much you can post without compromising on quality. High-quality content always trumps quantity.

📌 Consider Your Audience and Industry — Your posting frequency should align with your audience's LinkedIn usage patterns and the norms of your industry or niche.

📌 Value Consistency Over Frequency — LinkedIn prioritizes consistent posting. It's better to post well and regularly than to post often but with lesser quality.

📌 Gain Insights Through Experience — Over time, you'll learn more about what resonates with your audience. Pay attention to their responses and interactions with your content.

📌 Start with a Manageable Schedule — Begin with a sustainable frequency, like once a week. Ensure each post adds value to your audience.

📌 Review and Adapt — After a month or two, analyze the impact of your posts. Adjust your content strategy based on these insights.

📌 Monitor and Improve — Continuously assess your posting strategy and make improvements to stay relevant to your audience.

📌 Gradually Increase Frequency — Once you have a rhythm, you can consider increasing your posting rate. However, always maintain a level that you can manage consistently.

📌 Avoid Erratic Posting — A sporadic posting schedule can lead to a loss of audience interest and engagement. Strive to maintain a steady presence.

By focusing on these aspects, you can craft a LinkedIn posting strategy that is effective, sustainable, and tailored to your audience, ensuring you maintain engagement and relevance over time.

💡 Pro Tip

Harnessing the power of LinkedIn content tools can significantly ease the content creation and audience engagement process.

One such tool is AuthoredUp, designed to streamline your content strategy and enhance your engagement efforts.

Here are some key features and benefits of using AuthoredUp:

• Get a glimpse of how your posts will look on various devices before publishing.
• Create captivating text with options like bold, italic, bullets, and more to make your posts stand out.
• Easily switch between different drafts, jot down notes, or prepare posts for future publication.
• Access over 200 hooks and 100 call-to-action templates in both English, Dutch and German to craft compelling posts.
• Save and reuse text snippets across multiple posts for consistent messaging and efficiency.
• Gather all your LinkedIn posts and their performance data, including historical analytics, in one place.
• Reuse any of your previous posts with just a single click, saving time and effort.
• Ensure your content is easily scannable and engaging with a readability assessment.
• Dive deep into content analytics to understand your audience engagement and content performance better.
• Compare the metrics of two posts side-by-side for a thorough analysis.

Overall, tools such as AuthoredUp can offer a comprehensive suite of features that can transform your LinkedIn content strategy, making it more effective, organized, and impactful.

Final Thoughts: The Significance of Choosing the Right Content Types on LinkedIn

Understanding and strategically using different content types on LinkedIn is crucial for building your authority and brand presence.

Effective content grabs and retains attention, while a consistent and quality posting schedule keeps your audience engaged.

The right content, from images to videos and text, can establish you as an industry expert and enhance your reach via LinkedIn's algorithm.

Choose content that aligns with your goals, and regularly adapt your strategy to maintain relevance and maximize long-term engagement.

In short, considering types of content to publish on LinkedIn is not just about staying active — it's about staying impactful and relevant in the long run.

Why not start with proven tools to maintain your LinkedIn content momentum?

AuthoredUp is here to help.

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Using AuthoredUp might just change the way you see LinkedIn content creation.

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