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6 LinkedIn Post Best Practices to Boost Your Growth in 2024

Explore the LinkedIn post best practices to help you elevate your personal brand, engage your audience, and boost your professional presence.

Linkedin Growth
9
min read
linkedin-post-best-practices

LinkedIn remains one of the go-to platforms for connecting professionals, building relationships, and showcasing expertise.

Furthermore, LinkedIn has transformed into a great opportunity where people from all industries can explore diverse ways to monetize their skills and knowledge.

If you are unsure about where to start and how to explore LinkedIn opportunities, you’re in the right place.

Read on as we share 6 valuable tips on how to leverage LinkedIn posts' best practices to increase engagement and boost your revenue.

Let’s dive in!

6 Effective LinkedIn Post Best Practices For Your Content Strategy

1. Transform Your Content into Income

The power of content creation on LinkedIn is undeniable - if you do it right.

When creating content, many people go all over the place and post without any strategy or plan in mind.

Furthermore, many of them don’t stop to think about what they actually want to achieve with their content: generate leads, grow the community, hire new talent, etc.

And the truth is that your content strategy will depend on your goals.

1.1. Attract Qualified Leads With Your LinkedIn Posts

If your only objective from LinkedIn is leads, you should focus on creating content that solves the problems of your target audience.

As a result, they’ll see you as an expert in the domain and might get in touch when they need help.

For example, “How I” posts are always better than “How To” ones because they show expertise behind the scenes and gain a public vibe.

You can generally turn anything into a “How I” post, such as your struggles, solutions, results, wins, etc.

qualified-leads-example
💡ProTip

Since hooks are crucial to grab your target audience’s attention, make sure to deliver on them and make them special.

With AuthoredUp, you can find inspiration in over 200 hooks you can further customize.

linkedin-post-hooks

1.2. Improve Your LinkedIn Following and Brand Awareness

If, on the other hand, you want overall or holistic LinkedIn growth, you need to create a content marketing funnel because it:

  • Will help you draw a larger audience,
  • Show your expertise to them, and
  • Eventually, generate leads.

A content marketing funnel is a topic on its own, but let’s quickly go through the basics relevant to content strategy.

content-funnel

✨The top of the funnel (TOFU) should include content most people can relate to or learn from.

As such, it appeals to a broad audience.

For example, you can include stories based on your experience, but not in a boastful way.

Don’t forget that the main aim is to provide learnings from your experiences.

✨The middle of the funnel (MOFU) is more specific, so you are narrowing your target group and reaching out to your industry or niche.

Thus, you can cover hot and trending topics and add your take on them.

Furthermore, you can share industry-specific learning experiences or just advice based on common problems your niche faces.

linkedin-post-example

✨ The bottom of the funnel (BOFU) comes when you’ve already established yourself as an expert in your industry, so you’re about to generate leads and inbound opportunities.

Now, it’s time to be even more specific and share content related to your products or services to show how they can help your target audience.

Regarding the content type, case studies and success stories are the key. Again, they should be there for educational value to help your audience.

📌 Note

An excellent format to follow is “I achieved [result] through [service] in [time frame], and this is how:”

Using the “how” part signals to your target audience that help is on the horizon and not mere boasting.

By doing this right, you can reach 10 times more people.

content-goals-and-metrics

Optimally, you should have a 2:2:1 ratio of the funnel segments.

2. Write Personal Stories

Personal stories on LinkedIn can raise a few eyebrows because most people don’t find them professional or business-related and, as such, not applicable to LinkedIn.

However, you can still create a personal story that serves the purpose and builds trust.

Furthermore, a well-crafted personal story also:

  • Resonates with emotions,
  • Teaches and inspires, and
  • Entertains.
personal-stories-example

So, what to do, and what not?

dos-and-donts

💡ProTip

Using analytics and metrics is a great way to show your success objectively and spin your personal story around it in a helpful and non-bragging way.

AuthoredUp has a robust analytics tool that provides insights into your posts' performance, posts comparison, impressions, etc.

analytics-authoredup

3. Create Carousels

Since LinkedIn's algorithm changed two years ago, carousels have become the go-to format for maximizing reach due to their interactive and visually engaging nature.

Furthermore, the algorithm favors content that encourages users to spend more time on the site, and carousels can achieve this by enticing users to swipe through multiple slides.

With carousels, you can:

  • Tell a story or present information in a structured manner.
  • Showcase your portfolio or highlight multiple features of a product or service.
  • Boost engagement because users are more likely to engage with a post that encourages them to swipe through multiple slides.
  • Promote educational content by breaking down complex topics into bite-sized pieces, making it easier for your audience to absorb information in an organized way.
  • Highlight key points to ensure that your audience doesn't miss critical information.

📌Note

Try to get instant reshares of your carousels.

4. Create Video Material

When you do it right, video content still performs amazingly well on LinkedIn:

  • Keep it short
  • Show up on the screen
  • Dive into topics that matter
  • Speak directly to the pains of your audience.

However, the video content should come in the middle of the funnel to be effective.

💡 Did you know that 30% of users who spot a video in the feed watch it?

5. Use Testimonials

One of the hardest things in business is establishing trust. Thus, if you start having clients who leave testimonials or reviews of your products and services, use them.

Think of them as mini-stories that will help the reader make an informed decision by answering the following questions:

  • Is the product or service right for them?
  • Will it make a difference for them?
  • What benefits can they expect?

6. Repurpose Old Posts

If you’ve been creating content long enough, you definitely have older posts that used to perform well.

Or perhaps they didn’t perform well due to poor execution, but the information they provide is valuable. Most of the time, the problem lies in a non-engaging hook.

💡ProTip

AuthoredUp’s One-click Reuse feature allows you to refresh and improve your existing content in just a click.

reuse-post-example

🎁 Bonus: LinkedIn Post Quality Checklist

Our checklist serves as a tool to refocus on the quality and impact of your posts:

Content Focus

  • Hook: Does it make me want to read on? Is it specific enough?
  • Ending: Can I add a closing question that is simple to answer?
  • Simplification: Eliminate unnecessary words or sentences. Are there any examples or stats I can add?

Metrics to Monitor

  • Readability index: Ideally, it should be between 3 and 5.
  • Character count: 700-950
  • Reading time: Below 60 sec
  • Preview on mobile: Check if your post is mobile-friendly since most users access content via mobile phones.

💡ProTip

The Readability Score tool by AuthoredUp helps you enhance the overall readability of your posts to attract and engage with the audience.

text-metrics

Wrapping It Up

The above tips provide an excellent basis for enhancing your online presence and personal brand and turning your LinkedIn profile into a revenue-generating asset.

In case you need more inspiration or a boost to facilitate your content posting, there’s a tool that can hugely help you with that.

Enter AuthoredUp!

🚀How to Boost Your Online Presence With AuthoredUp?

AuthoredUp is an all-encompassing tool for LinkedIn content creation, offering robust features to boost your online presence and, consequently, your revenue.

✅ The Editor tool that enables you to stylize and format your posts and use bullet points, numbered lists, bold and italic, emojis, etc.

Furthermore, you can also include carousels, polls, images, PDFs, etc.

Another handy feature is a Preview text feature, enabling you to see the layout of your text across all devices.

preview-text-example

Endings provide access to over 100 customizable CTAs you can filter further based on the content type and the aim of your post.

Along with endings, you can also use and tag your LinkedIn profile to make it easy for people to click on it.

linkedin-post-endings

Draft Wizard that generates and edits your drafts from anywhere on and off LinkedIn.

Thus, you can collect valuable ideas, thoughts, and comments and save them as nicely organized drafts.

You can also assign tags to them for even easier search later.

drafts-preview

Calendar View is a tool that makes tracking and managing all your content easier.

Thus, if you schedule your posts through AuthoredUp, they will automatically appear in the calendar.

calendar-preview

What’s more, if you scroll through your older published posts, you'll see all of them in one continuous view.

In addition, you can reschedule and delete the post directly from the Calendar.

And as the cherry on the cake, it works for all “actors” - your profile, company pages, even groups.

✅  And so much more.

Enticed to take AuthoredUp for a spin?

Sign up for AuthoredUp today and improve your revenue while building meaningful connections in the professional world.

Keep Learning

What to Post on LinkedIn - 13 LinkedIn Post Ideas

What Not To Do On LinkedIn - 22 Terrible Content Creation Mistakes

What Makes a Post Go Viral on LinkedIn and How You Can Make Yours Go Viral Too

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