10 Best LinkedIn Analytics Tools in 2026 (Free & Paid)

LinkedIn's native analytics show you impressions and follower counts. Useful, but surface-level. You see what happened but not why it happened. Which hook drove more engagement? Which format reaches non-followers? Are your numbers actually good compared to your niche?

Third-party analytics tools answer those questions. But the market is cluttered. Some tools that people still recommend (Inlytics, UseAware, Keyhole) no longer exist as standalone products. Others market themselves as "free" when they're actually 7-day trials. And pricing ranges from $0 to $199/month.

We compared 10 LinkedIn analytics tools that are actually available as of March 2026. Every price was verified on the tool's actual website. Every "free" claim was tested.

Quick Comparison: All 10 Tools

Prices as of March 2026. Monthly billing shown. Annual billing saves 15-30% for most tools. Verified from each tool's pricing page.

Free LinkedIn Analytics Tools

1. LinkedIn Native Analytics (Free)

Every LinkedIn user has analytics built into their profile. Post impressions, engagement metrics, follower growth trends, and audience demographics (job titles, industries, locations). No setup needed.

How to access: Profile page, scroll to Analytics section, click "Show all analytics."

What it tracks well: post-level impressions, follower count changes, audience breakdown by company size and seniority. LinkedIn improved this significantly in 2025.

What's missing: No engagement rate calculation (you have to do the math yourself). No side-by-side post comparisons. No long-term trend analysis beyond 365 days. No content format breakdown. No way to search or filter your post history. If you need any of these, you need a third-party tool.

2. Buffer Free Tier

Buffer provides basic post performance stats through its scheduling dashboard. The free plan covers 3 channels with 10 scheduled posts each. After publishing, you see likes, comments, shares, and clicks per post.

Limitations: Buffer is a multi-platform scheduler, not a LinkedIn analytics tool. The analytics are surface-level: post stats only, no profile-level trends, no audience insights, no engagement rate. Useful as a free scheduler with basic stats attached, not as analytics.

Pricing: Free (3 channels). Paid: $5/mo per channel.

3. Vaizle (Free Web-Based)

Vaizle offers free LinkedIn analytics tools for both personal profiles and company pages. Connect your LinkedIn account and get engagement metrics, audience demographics, posting frequency analysis, and top-performing posts. Vaizle's main product has pivoted to AI-powered Meta Ads analysis, but the free LinkedIn tools remain available at vaizle.com/free-linkedin-tools/.

Limitations: Limited historical window. No scheduling or content features. The LinkedIn tools are a side offering now, not the company's core product. Less likely to get major feature updates going forward.

Best Paid LinkedIn Analytics Tools

4. AuthoredUp (From $14.95/mo)

AuthoredUp, a LinkedIn content creation and analytics platform, is the only tool on this list combining deep analytics with a full writing, formatting, and scheduling suite.

It has two parts: a Chrome extension for writing, formatting, scheduling, and collecting data (post impressions, reactions) directly in LinkedIn, and a web platform at platform.authoredup.com for managing drafts, browsing post history, and deep analytics. You need the extension to post, schedule, and collect data. The platform covers everything else, roughly 80% of daily use.

Analytics depth: Side-by-side post comparisons show which hook or format drove more engagement. Engagement rate tracking, correlation plots, hashtag performance, reaction breakdowns, impressions analysis by format.

The feature no competitor replicates: LinkedIn archive import. Upload your GDPR data export and load years of post history and analytics from day one. Every other tool on this list, Shield, Taplio, Supergrow, all of them, only tracks data starting from your signup date. AuthoredUp goes back as far as your LinkedIn data goes.

Company pages: unlimited, included free on all plans. Covers both personal branding and employee advocacy use cases. AuthoredUp is built with compliance in mind. It does not auto-like, auto-comment, scrape data, or automate any activity on your LinkedIn account.

Limitations: Scheduling requires the Chrome extension.

Pricing: Individual: $19.95/mo per profile. Team: $14.95/mo per member. See pricing. 14-day trial, no credit card needed.

5. Shield Analytics ($25/mo per profile)

Shield does one thing: LinkedIn analytics. No editor, no scheduler, no drafts. But the analytics dashboard is clean and deep.

Engagement rate tracking, follower growth charts, impressions by content type, audience demographics. The "Shield Agent" lets you ask questions about your data in plain language. Good for creators who want analytics and nothing else.

Limitations: Data starts from signup day. No archive import, no historical data. No content creation features. At $25 per profile, managing 3 profiles costs $75/month. More than AuthoredUp's flat rate that includes analytics plus the full content suite. See our Shield alternative comparison.

Pricing: $25/mo per profile. Same price for Personal and Team plans. 7-day trial.

6. Taplio ($39/mo)

Taplio combines AI writing, scheduling, analytics, and lead generation. The analytics show post performance, follower trends, and audience insights. But analytics is a side feature, not the focus.

Limitations: Analytics lack depth compared to AuthoredUp or Shield. No post comparisons. No correlation plots. No archive import. At $39/mo, the value is in AI content and lead generation, with basic analytics included. See our Taplio alternative analysis.

Pricing: $39/mo. 7-day trial.

7. Supergrow ($39/mo)

Supergrow is an AI-first LinkedIn tool where analytics is one feature among many. Creator analytics track follower growth, best-performing content, and engagement trends. The platform is strongest at AI content generation and repurposing (YouTube, blogs, PDFs into LinkedIn posts).

Limitations: Analytics are only available on the Pro plan ($39/mo) and above. The Starter plan ($19/mo) covers AI writing and scheduling but not analytics. No post comparisons. No archive import. Personal profiles only, no company page analytics.

Pricing: Starter $19/mo, Pro $39/mo, Base $69/mo (teams), Prime $159/mo (agencies). Annual billing saves 20%. 7-day trial.

8. SocialPilot ($30/mo)

SocialPilot combines scheduling with analytics across LinkedIn and other platforms. Post performance metrics, audience insights, most active fans analysis. White-label reporting for agencies.

Limitations: Multi-platform tool, not LinkedIn-focused. Analytics are decent but not deep. No post comparisons. No LinkedIn-specific features like formatting or archive import.

Pricing: Essentials $20/mo, Standard $40/mo, Premium $100/mo. Annual billing saves ~15%. 14-day trial.

10. Hootsuite ($199/mo)

Hootsuite is enterprise social media management. Scheduling, team workflows, approval chains, unified analytics across platforms.

As of July 2025, Hootsuite added LinkedIn personal profile analytics alongside its existing company page support. You can now track both from the same dashboard.

Best for: Enterprise teams managing multiple social channels who also need LinkedIn personal profile and company page analytics in one place.

Pricing: Professional $199/mo (annual), Team $249/mo (annual). Monthly billing is higher. 30-day trial.

11. Socialinsider ($99/mo)

Socialinsider is a competitive benchmarking and reporting tool. Track competitors' LinkedIn performance, compare engagement rates, audit content strategies across clients.

Critical limitation for creators: Socialinsider's LinkedIn analytics focus on company pages only. No personal profile analytics.

Best for: Agencies doing multi-client competitive analysis and enterprise teams benchmarking company page performance.

Pricing: $99/mo (Adapt). 14-day trial.

Which Metrics Does Each Tool Track?

Note: Socialinsider tracks company pages only, not personal profiles. Hootsuite added personal profile support in July 2025. SocialPilot and Buffer offer basic post stats only.

Tools That No Longer Exist

Several LinkedIn analytics tools that still appear in other roundup articles have been acquired or discontinued:

Inlytics was a personal profile analytics tool similar to Shield. Free basic plan, $12.50/mo Pro. Acquired. The website now redirects to taplio.com.

UseAware was a web-based LinkedIn analytics platform. Acquired. The website now redirects to taplio.com.

Keyhole specialized in hashtag analytics, trend tracking, and social listening. Acquired by Muck Rack in August 2024. The website (keyhole.co) now redirects to muckrack.com. Keyhole's social listening features are being integrated into Muck Rack's PR platform, but the standalone LinkedIn analytics product no longer exists.

Kleo (original version) had a Chrome extension showing analytics on other people's LinkedIn posts (estimated impressions, engagement). The original product was discontinued. Kleo rebuilt as a different tool focused on AI content generation. No analytics features remain.

If an article still recommends any of these, it hasn't been updated.

How to Choose the Right Analytics Tool

Deep analytics + content creation in one tool:AuthoredUp. From $14.95/mo (Team). Post comparisons, engagement rate tracking, full writing and formatting suite, archive import for years of historical data. Covers personal profiles and company pages.

Analytics only, nothing else:Shield at $25/profile/month. Clean dashboard, focused feature set. No archive import and no content tools.

LinkedIn as a sales channel:Taplio at $39/mo. Basic analytics with AI writing and lead tracking.

Zero budget:LinkedIn native analytics + AuthoredUp's free web tools (text formatter, post preview, headline writer, best time to post calculator) + Buffer free scheduling = $0/month.

Agency managing multiple clients:SocialPilot (from $20/mo) for affordable multi-client reporting. Socialinsider ($99/mo) for competitive analysis and benchmarking.

Enterprise team managing company pages:Hootsuite ($199/mo) for company page and personal profile analytics with cross-platform management. Socialinsider ($99/mo) for competitive benchmarking (company pages only). Pair with AuthoredUp for deeper LinkedIn-specific analytics and content creation.

FAQ: LinkedIn Analytics Tools

What is the best LinkedIn analytics tool?

For personal profiles, AuthoredUp offers the deepest analytics combined with content creation starting from $14.95/mo. Its archive import loads years of history no other tool can access. For analytics-only, Shield ($25/mo/profile) is the cleanest standalone option. For company page analytics, LinkedIn's native tools are free. For enterprise teams needing both personal profile and company page analytics across platforms, Hootsuite ($199/mo) covers both since July 2025.

Does LinkedIn have a free analytics tool?

Yes. Every LinkedIn user has built-in analytics: post impressions, follower growth, audience demographics. Access from your profile by clicking "Show all analytics" in the Analytics section. LinkedIn improved these in 2025 with better follower insights and content performance data. For deeper analysis (engagement rate, post comparisons, historical trends), a third-party tool is needed.

Is LinkedIn analytics free?

LinkedIn's native analytics are free for all users. Several third-party tools also offer free tiers: Buffer (basic post stats with free scheduling) and Vaizle (free LinkedIn profile and page analytics at vaizle.com/free-linkedin-tools/). AuthoredUp offers free web tools for formatting and preview at authoredup.com/tools, though its analytics features are part of the paid platform (from $14.95/mo, 14-day trial, no credit card).

How do I see LinkedIn analytics for free?

Go to your LinkedIn profile. Scroll to the Analytics section. Click "Show all analytics." You see post impressions, profile views, search appearances, and follower data. For post-level metrics, click on any individual post to see its impressions, reactions, comments, and reposts.

Is Shield worth it for LinkedIn analytics?

Shield is solid at $25/profile/month. Clean dashboard, straightforward engagement tracking. Worth it if you only need analytics and prefer a focused tool. Less value if you also need content creation features (writing, formatting, scheduling), because AuthoredUp includes deeper analytics plus the full content suite at a lower effective price. Shield only tracks data from signup. AuthoredUp's archive import loads your entire history.

What metrics should I track on LinkedIn?

Four that matter most: engagement rate (interactions divided by impressions, not follower count), impressions by format (which content types reach more people), follower growth trend (direction matters more than absolute number), and post comparisons (what specifically worked better in one post versus another). Total likes as an isolated number tells you less than patterns across posts.

Can I see analytics on other people's LinkedIn posts?

LinkedIn shows public data: visible likes, comments, reposts. Tools that estimated other users' impressions (like the original Kleo extension) are no longer available. Socialinsider compares company page performance across competitors. But no current tool provides reliable per-post analytics for profiles you don't own.

What happened to Inlytics, UseAware, Keyhole, and Kleo?

Inlytics was acquired and later merged into UseAware/Aware, which then shut down in August 2025. Keyhole was acquired by Muck Rack in August 2024. Kleo’s original Chrome extension was discontinued, and the product was later rebuilt in a different direction around AI content workflows. Current alternatives: Shield for analytics-only, AuthoredUp for analytics plus content creation.

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