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You're probably spending hours crafting LinkedIn content, trying to balance your messaging to reach the right audience.
Yet, without clear insights, it's like shooting in the dark.
You're left wondering - "What's working?", "What isn't?" "Am I on the right path?"
To resolve these questions, we've created an advanced content analytics tool for LinkedIn - AuthoredUp.
With us, it's not about a one-size-fits-all solution.
We developed a solution that helps you focus on the insights that matter to you.
Because when it comes to analytics, it's personal.
Here's what we’ll cover in this guide:
- Performance Snapshot - A snapshot of your key metrics
- Dynamic Visual Insights - Three interconnected graphs paint your growth story.
- Post Spotlight - Every post, dissected. Pin, compare, and deep dive into each post.
- Hashtag Impact - Find out the topics clustered by hashtags that your audience can't get enough of.
- Word cloud - Discover which specific words and topics your audience connects you and your content with.
- Post types - Explore what types of content work best for you, and you can break it down into total, average, and median values.
Let’s get started!
Snapshot of Your Content Results
First things first.
How are your posts performing?
Are you gaining traction or hitting a plateau?
Our aggregated data shows you key metrics for your posts over a chosen time period, compared (or not) with the previous one.
Here you can see:
- The number of LinkedIn Posts shared within the time frame you’ve selected to monitor.
- The number of impressions within a specific timeframe
- The number of reactions, comments, and shares
- The total engagement and engagement rate
We've color-coded the data for easier understanding.
The new data is always shown in BLUE, while data from the previous period is in YELLOW.
And remember, we're not just throwing numbers at you.
These metrics are broken down into total, average, and median values:
- The total is your impact score - the sum of everything you've achieved.
- The average gives an expectation - a benchmark for your usual post-performance.
- The median is the middle ground - the value with the highest probability for your next post.
Post Highlights Section
Our Post Highlight feature is like a magnifying glass for your content performance.
It helps you understand how each of your posts performed, and even better, you can directly compare two posts(We will show you in a minute).
Pin a post on one graph, and it pops up across all three graphs(Growth timeline, Correlation plot, and Reaction timeline).
You can dig deeper into each post with comprehensive statistics, mentions, hashtags, and links.
Then, with a single click, open the post on LinkedIn, view it on the AuthoredUp platform, or reuse it.
If you want to see details of your specific post, just hit the “Arrow” button in the upper right corner, and your post details will be shown.
From here, you can see more details about the post, open it on LinkedIn, or reuse the specific post for the future.
Want to go a step further?
Within the AuthoredUp analytics, you can compare two posts side by side.
How to do it?
Just pin one post, hover over another, and see both statistics in the Post Highlight section.
This way, you can analyze two specific posts of the same type to understand why one performed better and use those learnings for your future posts.
LinkedIn Posts Table View
You can see all your LinkedIn posts in one place in the table format.
That’s what AuthoredUp’s Posts feature provides you with.
Here, you can filter posts by different variables(type of posts, tags, date range, etc.), customize the table(choose columns/labels), and open each post (and see in-depth post details).
Note: Both analytics and posts work for personal profiles, pages, and groups.
Interconnected Graphs
Our new analytics feature boasts three interconnected graphs.
Each offers unique insights to supercharge your content strategy.
1. Growth Timeline
Our growth timeline graph visualizes your posts by one specific dimension, measuring the impact of each post you published within a specific time period.
It shows you how your posts perform over time based on specific dimensions.
The Y-axis dimensions are customizable, and here you can track your posts based on:
- impressions,
- reactions,
- total engagement,
- engagement rate,
- comments,
- and shares.
2. Correlation Plot
Have you ever wondered what would happen to one variable if another one changes?
That's precisely what our Correlation Plot helps you visualize.
It showcases the relationship between two variables for your posts within a specified timeframe.
We've predefined a few pairings so that you can watch how they correlate within your posts:
- Impressions and Reactions
- Impressions and Comments
- Total engagements and Readability index
- Comments and Reactions
- Custom (Here, you can create custom graphs based on your specific needs.)
You can spot patterns and relationships that would otherwise remain hidden by comparing two different variables.
This insight can help you to make strategic decisions about your future content.
3. Reaction Timeline Breakdown
Your audience's reactions to your posts are an invaluable source of feedback.
Our Reaction Timeline visualizes this data, providing a snapshot of your community's sentiment.
Each bar represents a post, with different colors showing the types of reactions it received:
- likes,
- loves,
- insights,
- and more.
So this timeline helps you understand your audience's emotions when they react to your posts.
By default, all the reactions will be activated and shown.
Here, you have the freedom to include or exclude specific reaction types as per your preference.
Just hit the reaction you want to exclude, and the timeline graph will change accordingly.
By understanding your audience's reactions, you can gauge the sentiment and engagement of your posts at a glance.
Read their emotions, shape your posts, and drive engagement using words that awaken those emotions.
Hashtag Performance Analysis
Hashtags aren't just trendy.
They're crucial markers of your content's themes and performance.
Our new feature analyzes all posts within a timeframe, extracting the hashtags you've used within specific posts.
Through these hashtag analytics, you get a clear idea of which hashtags - and, by extension, which topics perform best for your profile.
We then offer a comprehensive table showing:
- Hashtag name
- Frequency of use
- Comments
- Reactions
- Shares
- Engagement rate
You can choose to see these as total, average, or median numbers.
Understanding how to track LinkedIn hashtags and which ones work for you helps you understand which type of content you should create more of.
Word Cloud
Knowing what exact words you use within the posts that your audience corresponds with can be beneficial in creating content that engages people.
That’s exactly what the Word Cloud feature shows you.
It also helps you realize which specific words your audience connects you and your content with.
So if you’re, for example, mostly creating content about “sales” or “LinkedIn,” then these words will be shown here.
This can help you navigate your mission regarding LinkedIn creation and show you which topics you need to create more to be the first association in your audience's minds for specific terms.
Post types
Knowing what type of content performs best for you can be crucial for your LinkedIn growth.
That’s where the ‘Post types’ feature comes in.
It tells you what types of content work best for you within a specific timeframe, and you can break it down into total, average, and median values.
Using the Post Types feature can help you understand which types of LinkedIn posts bring you the most impressions, reactions, comments, shares, etc.
Unleash the Power of Analytics with AuthoredUp
Now that you're fully equipped with the ins and outs of our new analytics feature, it's time to put it into action.
Step 1: If you haven't already, start collecting your posts. It's the first step to unlocking these invaluable insights.
📌 Note: With AuthoredUp, you can easily collect your posts' historical data, unlike other LinkedIn analytics tools that only collect data from the moment you start using them.
Step 2: Dive into the analytics. Try out the interactive graphs, dissect your posts, and uncover the power of your hashtags, post types, etc.
Make each feature work for you.
Remember, all this power is available both on the AuthoredUp platform and via the Chrome Extension.
So, whether you're on the go or settled at your desk, your content analytics are just a click away.
For those of you managing multiple profiles, you can slice and dice the data per person.
Know what works for each individual, and tailor your strategy accordingly.
This is the moment to level up your LinkedIn content.
With AuthoredUp's analytics, you're not just creating content. You're creating impact.
And the best part?
We provide you with a 14-day free trial to test and enjoy these insights at no cost.
So, why wait?
Sign up today, and enjoy all these amazing features to help you unlock a world of growth opportunities! 🚀
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