Most companies know that LinkedIn is a powerful social media platform they should utilize, and many of them have a LinkedIn company page. However, a very small percentage of those companies are using LinkedIn to its full potential.
Why is that?
Well, one of the main reasons is that they don't know what to post. They don't know what content will actually get them noticed and help them achieve their business goals, so they either post sporadically or not at all.
This is a shame because LinkedIn can be an incredible asset if used correctly.
It can help attract top talent, generate leads, and build valuable relationships - all things that are essential to any business's success.
So, if you're one of those companies that haven't been utilizing LinkedIn to its full potential, or if you're simply looking for some fresh ideas, here are 10 LinkedIn posts ideas for companies that'll get you noticed, build your brand, and help you win more business!
One of the most obvious things you can post on your LinkedIn company page is news about your company:
- Have you recently won an award?
- Been featured in the news?
- Closed a partnership?
- Got funded?
- Hired a big-name Executive?
Whatever the case may be, sharing company news is always a great way to get noticed and generate some positive buzz.
Just be sure to share the news in an interesting and engaging way. No one wants to read a boring press release, so add your own spin on things and make it more exciting!
For example, if you've recently won an award, instead of simply sharing a photo of the award with the name of the award and the date, write a short paragraph about what the award means to your company and what it took to win it.
If you've been featured in the news, share the article but also add your own thoughts and comments on it.
And if you've hired a big-name executive, write a short post about why you're excited to have them on board and what they bring to the table.
This will not only help you get noticed, but it'll also show that you're more than just a stuffy, traditional company - you're an innovative leader in your industry!
Pro Tip: If you want to take things one step further, try turning your news into a video. Video is one of the most engaging and effective forms of content out there, so if you can find a way to incorporate it into your posts, you'll be sure to get even more attention.
This is an example of the company post on Linkedin published by the RevGenius community where they are announcing a new partnership:
And here is the Linkedin post from Scratchpad, the revenue team workspace posted about their accomplishment:
Your employees are the heart and soul of your company, so why not showcase them on your LinkedIn company page?
Spotlighting your employees is a great way to get some positive attention and also build your employer brand. When people see how happy and engaged your employees are, they'll be more likely to want to work for you!
There are a few different ways you can do this.
One is to simply write a short post about an employee and what they do at the company. This is a great way to show off your team's diversity and highlight some of the unique talents and skills that your employees have.
Another way to spotlight your employees is to share photos or videos of them in action. This could be a photo of them working on a project, attending an event, or even just hanging out in the office.
Whatever you do, make sure it's authentic and genuine. People can spot a fake from a mile away, so if you're going to spotlight your employees, make sure you're doing it because you genuinely believe they're awesome and deserve some recognition!
Here's a great example from Swiggy:
This is the kind of content for a Linkedin business page that's going to get you noticed - and it's the kind of content that's going to make people want to work for you!
Pro Tip: If you want to take things one step further, try doing an employee spotlight series where you feature a different employee each week. This is a great way to keep your content fresh and interesting, and it'll give your followers something to look forward to each week!
The employee spotlight series is also a great opportunity to show off your company's culture.
If you want to get really creative, you could even do a themed employee spotlight series - like featuring employees who have interesting hobbies or who have been with the company for a long time.
The possibilities are endless, so get creative and have fun with it!
Your company's culture and values are what make you unique, so it's important to show them off on your LinkedIn company page.
What kind of culture does your company have? Are you casual and laid-back, or more formal and professional? Do you value teamwork, or do you encourage employees to work independently?
Whatever your culture is, make sure it comes across in your content.
One way to do this is to simply write about it in your posts. You could write about why you believe in your company's culture or how it's helped you to grow and succeed. You could also write about specific moments or events that exemplify your company culture.
Your values are just as important as your culture, so make sure to showcase them on your LinkedIn company page as well! Your values are what guide everything you do as a company, so they're an essential part of who you are.
For example, if one of your values is " always putting the customer first," you could write about a time when you went above and beyond to help a customer or how you made a tough decision that was based on what would be best for the customer.
Pro Tip: Don't just write about your company culture and values once and then forget about them. Make sure to incorporate them into all of your content, so that they become a part of your brand identity.
When people see your company culture and values represented throughout your content, they'll start to associate those things with your brand - and that's how you build a strong, recognizable brand.
Smallpdf startup shared Stand with Ukraine:
A marketing company Edit posted about World Mental Health and how they support their editors.
If you have anything new or exciting happening at your company, make sure to share it on your LinkedIn company page!
This could be anything from launching a new product or service to hosting an event or sponsoring a conference.
When you make a post about an upcoming event or new product/service, include all of the important details - like what it is, when it's happening, and how people can get involved.
Make sure to include a call-to-action as well so that people know what you want them to do - whether that's signing up for your event, trying out your new product, or simply learning more about what you have to offer.
This is the post for a Linkedin live event hosted by Reveting:
And this is how Product Hunt announced its new mobile app in the Linkedin post. They published a post with a 7-second video and invited all readers to share their feedback:
Pro Tip: Use attractive visuals - like photos, infographics, or even video - to really make your posts stand out. People are more likely to pay attention to and remember posts that are visually appealing, so take advantage of that! Plus, posts with visuals tend to go viral more often than text-only post, so you could end up reaching a lot more people than you thought possible.
If you want to really set your company apart from the competition, sharing thought leadership content is definitely the way to go.
Thought leadership content is all about providing valuable insights and perspectives on your industry - and it's the kind of content that will make people see you as an expert in your field.
When you share thought leadership content, you're not only helping to educate your target audience - you're also positioning your company as leader in the industry.
And when people see your company as a leader in the industry, they're much more likely to want to do business with you!
Now, it's important to mention here that, these days, everyone is trying to be a thought leader but the majority of them are failing miserably.
Because they're not providing anything new or valuable - they're just regurgitating the same old information that's already out there.
If you want to be a thought leader, you need to make sure you're providing original insights and perspectives - otherwise, you're just going to blend in with the rest of the noise. Sharing thought leadership content requires knowledge, experience, and most importantly - a deep understanding of your industry. And that's not something you're going to be able to fake.
So, if you're going to share thought leadership content, make sure it's coming from a place of knowledge and expertise. Otherwise, it won't be worth your time - or your audience's.
Pro Tip: If you want to make sure your thought leadership content is really hitting the mark, do your research. One great way to go about this is to interview industry experts to get their insights and perspectives - then share those with your audience.
Not only will this give you some great content to share but it'll also help you build relationships with industry experts which could come in handy down the line!
Look how Bravado, a community platform for sales professionals, is sharing tips for sales reps:
All of us love to see the behind-the-scenes of our favourite movies, TV shows, and businesses.
Giving your followers a sneak peek of what goes on behind the scenes at your company is a great way to humanize your brand and make people feel like they know you better.
This doesn't mean you have to share everything - but a few behind-the-scenes photos or videos here and there will definitely make your followers happy!
For example, if you're attending a conference, take some photos of your team setting up the booth or working the event.
Or, if you're working on a new product, share a photo or video of your team in action.
Giving people a glimpse of what goes on behind the scenes will make them feel like they're part of something special - and it'll make them want to follow you even more!
Here's a great example from Zendesk:
As you can see, they gave their followers a sneak peek of what goes on behind the scenes at their company - and their followers loved it!
Pro Tip: If you're ever feeling stuck for content ideas, take a look around you and see if there's anything you can share that your followers would find interesting. You never know - you might just come up with something great!
One of the best ways to show off your company's products or services is to share customer success stories.
When you share a customer's success story, you're not only highlighting how your products or services have helped them achieve their goals - you're also building trust with your audience.
People are much more likely to do business with a company they trust, so it's important to build that trust whenever you can.
And what better way to do that than by sharing stories of how your products or services have helped real people achieve their goals?
To find customer success stories, reach out to your happiest customers and see if they're willing to share their stories.
If they are, great! You can either write up the story yourself or ask them to write it and then share it on your behalf.
Either way, make sure you include a photo or video with the story - that always makes things more engaging!
Pro Tip: When you're sharing customer success stories, make sure you're highlighting the specific results your products or services helped them achieve. This will show your audience that you're not just blowing smoke - you're actually delivering on your promises!
Aspireship, a career accelerator for tech, is sharing a testimonial from one of their students:
Note how they added their take and hashtags and not only shared an image.
A strategy-led SEO company, Re:signal and its clients got nominated for six Global Search Awards:
People love stories - especially ones that are interesting or funny!
If you can share a story related to your company that fits either of those criteria or even better, both, then you're sure to get your audience's attention!
Stories are a great way to connect with your audience and make them feel like they know you. And when people feel like they know you, they're more likely to do business with you.
The story doesn't have to be anything too serious or heavy, just something that your audience will enjoy reading.
This could be a story about how your company got started, a funny story about something that happened at work, or even just a story about one of your employees.
SemRush got viral with their Boo memes.
Whatever the story is, just make sure it's something that your audience will enjoy reading!
Pro Tip: If you're having trouble coming up with ideas for stories, try thinking about a time when something unusual or unexpected happened at your company. Those are always great stories to share because they're usually both funny and interesting.
If you want to get noticed by potential customers and clients, one of the best things you can do is offer advice or tips related to your industry. People are always looking for advice and tips on the topics they're interested in, so if you can provide that for them, you're sure to get some attention.
This type of content is not only helpful and informative, but it also shows that you're an expert in your field, which is, as we mentioned a couple of times throughout this article, very important as will help you build trust with your audience.
When it comes to offering advice or tips in your posts, you can create listicle-style posts (top tips for X, ways to do Y, etc.), how-to short posts, or even just share your thoughts and insights on a particular topic.
The important thing is that you're offering value to your audience and giving them information that they can use.
If you're not sure what kind of advice or tips to offer, think about the questions you get asked most often by your customers or clients.
Chances are, other people in your industry are wondering the same things!
Another great way to come up with ideas for this type of content is to look at the most popular articles in your industry and see what people are talking about. You can do this by doing a quick Google search or checking out popular websites and blogs in your industry. Industry-related forums and discussion boards are also great places to look for inspiration.
Once you've come up with a few ideas, it's time to start writing!
Pro Tip: If you want to really stand out, try to be as specific and helpful as possible in your advice and tips. The more helpful your content is, the more attention it's going to get, and the more engagement your posts will get!
This is how Chili Piper, an inbound lead scheduling app, talks about landing pages:
Here is a short piece of advice by Lavender, an AI tool for writing emails:
Finding clients and growing your revenue is hard, there's no doubt about that. But one thing that is equally or maybe even more difficult, in today's economy, is finding and keeping good employees.
Many companies are struggling to find qualified candidates for their open positions, which results in many vacant positions for months, bad hires, high turnover rates, and a lot of wasted time and money.
The current job market is very candidate-driven, which means that if you want to attract the best talent, you need to make sure your company stands out from the competition.
And one of the best ways to do that is by promoting your job openings and recruiting initiatives on LinkedIn.
That's because LinkedIn is the perfect place to reach out to professionals and talented individuals who might be interested in joining your company. The best hires are usually not actively looking for a job, but they are open to hearing about new opportunities if they think the position is a good fit for them.
Also, by doing this, you're not only promoting your company and job openings to potential candidates, but you're also building awareness about your brand and reputation an employer and you are showing potential clients and customers that you're a company that is growing and expanding.
How Reddit does it:
So if you're looking for new ways to promote your company and attract top talent, make sure you add promoting job openings and recruiting initiatives on LinkedIn to your list of ideas.
Pro Tip: One thing you want to pay attention to is not to sound generic or desperate in your job postings or come across as a company that is just looking to fill any open position with anyone who is willing to take the job. The goal is to attract top talent, so make sure your job postings are well-written, clear, and concise and that they accurately reflect the culture and values of your company.
There you have it!
Ten LinkedIn post ideas that will help you get noticed and grow your business.
Remember, the key is to be helpful, informative, and interesting and to provide value to your target audience.
If you can do that, you are sure to stand out and get noticed.
What's very important to mention here is that it's not just about coming up with ideas, it's also about how you execute those ideas.
For posts that are going to get you noticed and help you grow your business, aside from being helpful and informative, they also need to be well-written, nicely formatted, and visually appealing.
One thing that can help you tremendously with that is using AuthoredUp!
AuthoredUp is a new all-in-one content creation tool specifically designed for LinkedIn that can help you write, preview, and format LinkedIn posts to make them look their absolute best. Plus, you can save your posts as drafts so that you can come back and edit them later. Isn't that amazing?
If you want to give AuthoredUp a try, you can use this link to get started: Get AuthoredUp.
It's currently FREE to use in beta, but it will eventually be a PAID subscription(very soon!) so make sure to sign up now while it's still free.
We hope this article gave you some inspiration for ways to spruce up your LinkedIn company page and that you found it helpful.
Do you have any other ideas for LinkedIn posts that companies can use to get noticed? If so, please share them with us. We would love to hear from you! And don't forget to give AuthoredUp a try if you want to take your LinkedIn posts to the next level. You'll thank us later! :)
We are building a lot of resources like this. Check them out:
- Looking for LinkedIn post examples to get inspired? Check this out: The Science Behind Viral Content: 8 Viral Linkedin Post Examples And Why They Went Viral
- Looking for LinkedIn post templates? Here they are 5 Proven Linkedin Post Templates You Can Use Today [Free Download]