17 min read

Can You Add a CTA to a LinkedIn Post? + Examples

Can You Add a CTA to a LinkedIn Post? + Examples

Are you looking to add a call to action (CTA) to your LinkedIn posts? Many of us are eager for new and innovative ways to engage our audience but don’t know how. Well, we are here to tell you!

With the right strategy and an understanding of what works best on LinkedIn, you can easily incorporate CTAs into your posts and drive more engagement from followers.

In this 3000-word article, we'll cover:

  • What are CTAs on LinkedIn?
  • Why should you use them in the posts and on your profile?
  • How do they work, and what can you expect from them?
  • How to craft your own killer CTAs that get results immediately?

And we'll give you many CTA examples you can use immediately.

So let's jump in!

What is a CTA on LinkedIn?

CTA stands for “Call to Action” and is essentially an invitation to take a specific step, such as visiting a website, downloading documents, or signing up for something. It’s how companies use technology to create higher engagement with their target audience.

CTAs are designed in such a way that they will attract attention from the user who has come across your post and prompt them to take the desired action.

The success of any CTA depends on how well it’s been crafted.

These are the rules you must follow:

  1. CTA should immediately capture the reader’s attention
  2. CTA should invite them to click through quickly without having to read too much text.
  3. Visuals can help make your message even stronger, as readers can identify its purpose at a glance.
  4. CTAs should be placed naturally in the posts. No one wants to follow and engage with promoters.

These rules ensure greater visibility and higher conversion rates.

Why the biggest LinkedIn influencers are using CTAs in their posts?

Because they are effective. When used correctly with persuasive content, they drive users through digital marketing pipelines at record speeds.

We may think of CTAs as simple buttons like “Subscribe Now” or “Download Here,” but they can also be more subtle, leading readers deeper into an article by asking questions, suggesting further research, etc. By strategically leveraging this tool, businesses can increase conversions while enhancing the user experience.

This is an example of a good CTA on the LinkedIn post, where Balaji V invites the LinkedIn community to book coaching with him.

Benefits of Having a Killer CTA on LinkedIn

Now that you know what a CTA is on LinkedIn, let’s consider some perks of having one. A well-crafted CTA can help your social media marketing by raising brand awareness and making people more interested in it. It will also encourage followers to take action based on your content, which increases the chances of conversion.

A perfect CTA should be clear and concise with relevant keywords so users can understand it quickly and easily. Tailor the message for each post. This helps improve personalization and encourages people to engage further with your content.

When creating CTAs for LinkedIn posts, there are several options available. These are the most relevant CTAs and what they bring to you:

Write a comment -> You get engagement (the LinkedIn post is boosted).

Follow me -> You get followers (more eyes for every post you create in the future).

Check the link (in the post or in the comment) -> Drives them to the website.

Check my featured section -> They can check your services or any free or paid tools or templates (e.g., Gumroad).

Send me a direct message (DM) -> You build relationships and explore collaboration.

By using different calls to action, you can get more people to interact with your content and build brand recognition across all platforms. Thoughtful planning and execution of these strategies will benefit both your business goals and the user experience in the long term.

What Are The CTA Options For LinkedIn?

The most popular type of CTA for LinkedIn posts is the “Like” or “Share” button, which allows viewers to quickly engage with your content without leaving the post. However, if you want to include more complex calls to action, such as signing up for a newsletter or downloading an ebook, you may need to use a custom CTA button.

Custom buttons require more effort but allow for greater control over how people interact with your posts. You can find out more from CTA guidelines on LinkedIn, but we’ll just say: be careful when customizing your calls to action.

No one wants to read long texts when making decisions! Optimize your CTAs with concise, encouraging, and influencing keywords. When done correctly, these simple steps will help you write a perfect CTA for maximum conversions.

Besides these two main types of CTA options, some businesses also choose to add links in their descriptions that direct readers to external websites or landing pages. This is best used when trying to promote specific products or services, as it provides a way for potential customers to find out more information about what you offer before taking any action.

How to Set Up a Call to action

Now that we have discussed how to write a great LinkedIn CTA, let’s dive into the setup process.

First, you must decide what action you want your audience to take after reading your post or ad. Do you want them to click on this link? Visit your website? Buy now? Get in touch with you for more information?

Once you know your desired outcome, make sure it’s clear and concise within the text of your post. Spell out exactly what people should do when asked to ‘click here’ or ‘call us now’ so they don’t get confused and leave without taking action.

Second, include visuals whenever possible. People are drawn to images, videos, and infographics. Use that to capture their attention quickly and guide them toward taking the desired action. Visuals are also important for making posts more appealing; if someone scrolls past something interesting content-wise, but visually unattractive, chances are they won’t stop long enough to engage with it even if it could be valuable to them.

Third, ensure there is no confusion between the offer being made and the CTA itself. It needs to be crystal clear why someone should perform the requested action, what benefit they will gain by doing so, e.g. a discounted price or exclusive access. This is especially true if you’re trying to drive conversions as people need a specific incentive.

Finally, use language that resonates with readers. Incorporate keywords relevant to their interests or industry such as ‘innovative’ or ‘groundbreaking’. Don’t forget about using strong action verbs such as ‘explore’, ‘discover’, and ‘unlock.’

With these tips in mind, setting up effective calls to action on LinkedIn should become second nature very soon. Next, let’s discuss some best practices when using LinkedIn CTAs for maximizing engagement.

Best Ways to Use LinkedIn Calls to Action

Here are some of the best ways to add CTAs to your LinkedIn posts:

  • Use a clear and concise CTA that stands out from other content on the page.
  • Try using action verbs such as “Discover” or “Learn More”.
  • Use high-quality visuals and images alongside your CTA for maximum impact.
  • Incorporate numbers and statistics into your text to make it more persuasive.
  • Make sure your post applies to what people want and need.
  • Highlight any unique features or benefits associated with clicking the CTA button.
  • Always include an easy way for users to take action (e.g. a link).
  • Focus on creating urgency by setting deadlines or limited-time offers.

Keep in mind that it’s important to measure the success of your call to action campaigns so you can improve upon them. A/B testing different headlines, copy, visuals, etc. will help you determine which ones perform better than others, allowing you to maximize engagement with each post you publish.

Moving on, here are some tips on how to come up with interesting phrases to use when prospecting on LinkedIn and other social media sites.

Best Call-to-Action Phrases for Prospecting

The key to successful prospecting is coming up with the right words that will resonate with your target audience. They need to create a sense of urgency, making users more likely to act now rather than later. This is the most common tactic, and typical examples include phrases like “Subscribe,” “Learn more here,” “Buy now!” etc.

Another way to increase the effectiveness of your CTAs is by personalizing them for each post or campaign. For example, if you’re targeting customers who have already expressed an interest in a product, use language like “Ready to Get Started?.” This phrase speaks directly to those users and helps encourage them to take action immediately. Employing emotive language such as “Don’t Miss Out!” can also draw people in and make them more likely to click through.

Ensuring your CTAs will stand out from the crowd requires creativity and thought. This is why it is vital to have a few effective prospecting phrases on hand at all times. Here are a few great examples, sorted by category.

  • Generally positive
    • Looking to improve XYZ? Give this a try.
    • This is the secret to XYZ.
    • Want to achieve X? Start with Y.
  • Generally negative
    • If you want to achieve X, it’s time to stop Y.
    • Time to face it: X doesn’t bring you Y.
    • Don’t fall for [common mistake]. Rethink your approach.
  • Provocative
    • If you’re serious about X…
    • Don’t underestimate XYZ!
    • X is a recipe for disaster. Want better results? Give Y a shot.
  • Motivational
    • The time is now. Do X to achieve Y.
    • Don’t let this chance slip through your fingers.
    • You’re closer than you think. Just do XYZ.
  • Engaging
    • Share your thoughts in the comments!
    • Tag a friend who might find this useful!
    • Subscribe for more content like this!
  • Sales
    • XYZ is your secret weapon. Get it here:
    • Say goodbye to X(bad) and hello to Y(good)!
    • Do X now and see Y results in just Z time!
  • Summarizing
    • There you have it: if you want X, you need to do Y.
    • To wrap up: X, Y, Z. It works.
    • Don’t forget: steps X,Y, Z are your staircase to success.

How Do I Measure The Success Of A CTA On LinkedIn?

Measuring how well a call to action works on LinkedIn is important if you want to make sure your campaigns reach their full potential. But with so many metrics available, it’s difficult to know where to start. Fortunately, there are some key indicators that you should consider when tracking the performance of your CTAs on LinkedIn.

Tracking clicks and conversions is one way to measure your CTA’s success. By monitoring how many people click on each link or action within your post, you will gain insight into which CTAs are performing well and which need improvement. Also, keeping track of how long people spend looking at different parts of your posts can tell you a lot about how well they work to get people interested.

Analyzing user data such as demographics and psychographics is another great way to track the effectiveness of your CTAs on LinkedIn. When you know who interacts with your content, you can see if some types of users respond better than others. This lets you adjust your campaigns for the future. Also, knowing why people click on different CTAs gives you an advantage in making more targeted messages for those audiences.

To get meaningful insights from these metrics, it’s important to go beyond basic analytics and explore audience behavior patterns. This could mean comparing conversion rates during busy times and slow times or making a map of the connections between the original content and what users do. In the end, this type of analysis gives valuable information that can help decide how to improve future campaigns and get the most return on investment (ROI) from the ones that are already running.

Are There Any Restrictions on Using CTAs on LinkedIn?

The restrictions on using CTAs on LinkedIn can get fairly confusing but there are some guidelines you can follow. Generally speaking, LinkedIn tries to foster consistency and value. Stick to a posting pattern and make all of your content and copy, including calls to action, genuinely useful to your audience.

The first rule in navigating Linkedin CTA limitations is to ensure the message is concise yet powerful. This can be done by focusing on what benefits the user will get from taking action, without over-promising or exaggerating. The platform is more likely to impose CTA restrictions on you if many people bounce because they feel like you’re being misleading.

You should also provide explicit instructions about how users can take advantage of the action. Use simple language so everyone understands the CTA immediately. Don’t forget to include visuals, as images help draw attention better than text alone.

Lastly, keep within the character limit set by LinkedIn (600 characters). Otherwise, your message may not display properly on mobile devices, which could significantly affect engagement rates.

How Do I Avoid Coming Across as Too Promotional When Using CTAs?

When it comes to using CTAs on LinkedIn, you’ll want to ensure that your approach is subtle. After all, any overly promotional content could quickly turn off readers who are more interested in networking than being sold to. So how can you avoid coming across as too pushy when using CTAs?

First, focus on providing value. If you embed the CTA within an article or post that provides helpful information and insight, then this will help minimize the promotional aspect and make sure people don’t feel like they’re just being pushed to buy something.

Additionally, try to be creative with the language used for your CTA. Rather than a generic “Click here”, try phrases such as “Take action now!” or “Learn more about XYZ.” They add some personality and encourage engagement without seeming too salesy.

It’s also important to consider where the CTA appears in relation to other elements of the post. For example, if there are images included, make sure that it follows them so that it stands out but doesn’t appear too pushy.

Similarly, if there is text associated with an image, then it should be placed beneath it. This gives viewers time to take in what they’re seeing before clicking through. Finally, make sure that the link provided by your CTA works properly - nothing looks worse than broken links!

In short, it shouldn’t be hard to avoid looking too promotional when using CTAs on LinkedIn, as long as you provide useful content and use subtle but interesting language for the CTA itself. Of course, there may still be occasions when a more direct approach needs to be taken, but overall, most success will come from delivering quality over quantity.

Is It Possible to Use a CTA On My Profile Page?

Passionately promoting your profile page can be a powerful tool to leverage on LinkedIn. But considering the platform’s strict rules and regulations, it is essential to understand how to use CTAs without your profile appearing like a blatant sales tool.

First, you need to consider whether you should include one in the first place. There are many benefits to putting a call to action on your profile page, like getting more traffic and higher engagement from potential customers.

However, there are also risks to using them. If you have too many CTAs, your content might seem like too much of a sales pitch, which could hurt how your followers see you.

You can put a link on your profile. This is how Sam Browne is inviting people to check his gumroad page.

Once you’ve decided that adding a CTA to your profile page makes sense for you, there are several things you need to keep in mind when implementing one into your strategy. First, choose the right type of CTA. While some will direct visitors straight through to purchase pages, others encourage users to join mailing lists and follow social media accounts.

Second, don’t forget about design. Making sure that the style of the call to action fits with the overall aesthetic of the rest of your website helps maintain brand consistency across different channels.

Finally, ensure that any links included within the CTA lead directly back to relevant content on other sites such as blogs or product pages. This way, even if they don’t click through immediately, readers still get value out of their experience visiting your site by being pointed towards further helpful information elsewhere online.

TLDR; yes - it is possible to use CTA on your profile page.

Your LinkedIn Profile Page is indeed an effective space where you can add a call to action button. Encourage your visitors to take action directly from within your profile by giving them access to additional resources. These should be related to what interests them most about who you are or what services/products you offer.

This is how Sam Browne optimized his Featured section:

How Should I Design My CTA to Make it Stand Out?

Proper CTA design for your LinkedIn post is essential to making it stand out from the competition. It’s all about creating visual appeal and drawing attention to what you’re sharing with your audience. With the right design, you can get higher engagement and better results from your posts.

When designing a CTA on LinkedIn, there are several things to consider:

  • The size of the text should be large enough that viewers will instantly know what action they need to take.
  • Use vibrant colors so that it stands out against other content on the page.
  • Incorporate icons or images that convey the message effectively.
  • Keep it short and simple so that readers don’t have to spend too much time deciphering what they’re supposed to do after reading your post.

You want people to take immediate action when they read your post, which means having a clear call to action set up beforehand. A great way to make sure this happens is by using bold fonts, bright colors, arrows, or creative graphics in order to draw attention to the button or link you wish them to click.

It’s also essential to consider how well your CTA fits within LinkedIn’s overall design guidelines. If it doesn’t appear natural in its surroundings, it won’t effectively grab attention or create interest. Experiment with different placements, sizes, shapes, and colors until you discover something that resonates with viewers.

The key takeaway here is that good design matters – especially when trying to capture someone’s attention online. Invest some time into getting familiar with basic graphic design principles so you can start producing more interesting calls to action on LinkedIn posts and pages alike. After all, a successful campaign starts with an engaging visual design!


To summarize, when it comes to adding CTAs on LinkedIn, there are a few things to consider. It’s important to measure your success and know the platform’s restrictions in order to avoid any issues with promotional content. You should also make sure that you design your CTA in an eye-catching way so that it stands out from others.

When done right, using a CTA on LinkedIn can help you reach more potential customers and increase engagement. Putting extra effort into creating a successful call to action will pay off in more interaction and better conversion rates.

With some creativity and strategizing, you’ll quickly grasp how to use CTAs efficiently on LinkedIn, and they’ll become one of the most effective tools in your marketing arsenal.

Get AuthoredUp and use 100 CTA templates in your LinkedIn posts!