How to Get More LinkedIn Connections in 2024

Did you know that 16% of LinkedIn users login to the platform daily?

Considering the platform's impressive reach of over 1 billion users, one can grasp the enormity of people actively scrolling through LinkedIn every day.

Just like on any other social network, actively maintaining connections with other users' posts and content requires actively linking to their platform.

The same principles apply to LinkedIn.

Ever wondered why certain profiles boast a substantial number of followers and connections while yours may be limited to relatives and friends?

Fear not!

This guide will elucidate how to strategically enhance your connections in 2023.

Why Is Getting More LinkedIn Connections Important?

LinkedIn did not always have the “Follow” option. Previously, users could connect through connection requests.

However, LinkedIn soon realized that profiles were getting overwhelmed with connection requests.

The introduction of the “Follow” button, facilitated through Creator mode and various profile modifications, caused a shift in behavior, with people refraining from connecting automatically on LinkedIn.

One crucial distinction between followers and connections is that, once you connect, both parties can see each other's content on the feed and exchange messages.

Of course, you can configure your profile to allow both following and messaging, but that's a different story.

Considering all of this, having connections is vital for building partnerships.

You connect with those you trust and appreciate, thereby expanding your network.

How to Get More LinkedIn Connections Step-by-Step

Let’s go through the steps for growing your connections.

1. Create Engaging Content

To stand out in the LinkedIn world, combine industry insights and personal experiences.

To get started, you should first identify who your target audience is and what kind of information they are looking for.

This might involve conducting market research or analyzing your existing network on LinkedIn to determine their interests and needs.

Simply search through their posts and catch what they talk about and how.

Once you clearly understand your target audience, you can produce content that speaks directly to their concerns and interests.

To make your content even more engaging, it's important to be authentic and personable in your writing.

This might involve sharing personal anecdotes or experiences that highlight your unique perspective and expertise or using humor or other creative techniques to capture your audience's attention.

Overall, by balancing industry insights and personal experiences, and by being authentic and engaging in your writing you will attract your target audience.

You can create content on LinkedIn that resonates with your target audience and helps you to build your professional brand and network.

You want to be recognizable, don’t you?

2. Optimize Content for Better Reach

By optimizing content we think of those hooks and endings that draw you into reading further and connecting with the person for further content.

When it comes to creating content, the ultimate goal is to ensure that it reaches as many people as possible.

One way to achieve this is by optimizing the content to make it more appealing and engaging to the target audience.

Two key components in achieving this are the hooks and endings of the content.

Hooks are a crucial part of any content because they are what engages the reader or viewer right off the bat.

The hook should be eye-catching, intriguing, and able to grab the reader's attention.

A good hook can entice the reader to continue reading or watching, while a weak hook might lead to the content being ignored or forgotten.

Endings are equally important as they provide a lasting impression on the reader or viewer.

The ending should be compelling and leave the reader or viewer feeling satisfied or with a clear call to action.

A weak ending can leave the reader or viewer feeling unsatisfied, disinterested, or unsure of what to do next.

💡Pro Tip

To enhance engagement, craft attention-grabbing titles. Create a hook that entices people to click on "see more" in your post, prompting them to connect with you.

Utilize AuthoredUp's collection of over 200 hooks for your posts to capture attention and direct traffic to your profile.

Filter the type of hook you need, and you're ready to go.

💡Bonus Tip

We prepared some additional tips:

✔️Interact with mid-level accounts; there's no need to initially target influencers with over 100,000 followers, as the chances of them noticing you right away are low.

Build your network strategically and gradually.

✔️Maintain a balanced ratio of followers to connections; success typically comes with a ratio higher than 1.5.

3. Utilize Post Scheduling

Social media has revolutionized the way we connect, share information, and promote our businesses.

However, posting content consistently and at the right time can be a challenge, especially for businesses with limited resources and time.

This is where post-scheduling comes in.

Post-scheduling is an essential tool that allows businesses to create and schedule social media posts ahead of time.

This helps businesses to maintain a consistent posting schedule and frees up time for other important tasks.

Scheduling posts also ensures that content is posted at the optimal times when the audience is most active and engaged.

There are several benefits to utilizing post-scheduling:

• helps maintain a consistent presence on social media, which is crucial to building brand awareness and engagement.
• allows businesses to plan their social media content ahead of time, resulting in more thoughtful and cohesive campaigns.
• Post-scheduling ensures that businesses can take advantage of optimal posting times, which leads to greater reach and engagement.

4. Leverage LinkedIn Analytics

LinkedIn analytics is a powerful tool that businesses can utilize to optimize their content strategy.

By analyzing post-performance, follower demographics, and overall page engagement, businesses can better understand their audience and connect with them more effectively. Understanding which types of content perform best with the audience and optimizing it accordingly can lead to significant improvements in engagement and conversion rates.

By tailoring content to meet the needs and preferences of the audience, businesses can create a more engaged community and build stronger brand loyalty.

Ultimately, leveraging LinkedIn analytics can provide businesses with valuable insights that can lead to a more successful social media presence and a stronger online presence overall.

💡Pro Tip

With AuthoredUp you can easily analyze the performance of your posts.

Identify which post garners the most reactions and understand what attracts the most attention with the Analytics feature.

You can even compare different posts and their metrics.

5. Convert Interactions into Connections

Engaging with users who interact with your social media posts can help build meaningful relationships.

Responding to comments, likes, and shares is an important aspect of social media engagement. Personalizing responses and showing interest in the user's needs and preferences can help create a sense of community around your brand.

Additionally, businesses can reach out to users directly through private messaging or other social media platforms to build deeper connections.

By focusing on engaging with users in a meaningful way, businesses can build a loyal following of engaged users who are more likely to convert into customers.

6. Convert Profile Views into Connections

Optimizing your social media profile is crucial in converting profile views to meaningful connections.

A complete and up-to-date profile with relevant information about your business can make your brand more relatable and trustworthy to your audience.

Including calls to action, such as inviting users to connect, sign up for a newsletter, or visit your website, can help increase engagement and drive more traffic to your website.

A well-optimized profile can also help improve your brand's visibility in search results, increasing the likelihood of gaining more followers and connections.

You can use our FREE "About me preview" tool to optimize your "About me" section.

By creating a strong, optimized profile, businesses can make a lasting first impression on potential connections and engage with them more effectively.

7. Promote Your LinkedIn Content Across Platforms

Promoting your LinkedIn profile across multiple platforms can do miracles for your LinkedIn career.

Cross-promote your profile on other social media platforms, mentioning or sharing a link in your posts on Twitter, Facebook, or Instagram.

Add a link to your profile in your email signature to encourage connections with your email recipients, and include your LinkedIn profile on your business cards to ensure it's included in your networking efforts.

By doing this, you can expand your audience and increase brand visibility.

It's an effective way to build a more engaged network and achieve success in your professional endeavors.

By promoting your LinkedIn profile across different platforms, you can reach new followers and connections, allowing you to make new professional connections and grow your influence in your industry.

8. Make the Most of In-Person Networking

In-person networking can provide numerous opportunities to connect with professionals and build valuable relationships.

When attending events, preparation is key.

Research the attendees and speakers beforehand and identify individuals with whom you would like to connect.

During the event, engage in conversation and ask thoughtful questions to show your interest and expertise.

Exchange business cards and take note of any follow-up actions you agreed upon.

A crucial next step is to follow up with LinkedIn connection requests.

Personalize each request to remind the person you met and how you could be of value to one another.

Keep in touch with these contacts through periodic check-ins and offer support whenever possible.

Utilizing in-person networking effectively can lead to new opportunities, collaborations, and industry insights.

9. Targeted Networking with Sales Navigator

Sales Navigator is a powerful tool for targeted networking, allowing you to search for professionals within your industry and connect with them directly.

With advanced search filters, Sales Navigator allows you to narrow your search based on location, job title, company size, and more.

Once you have identified potential connections, create a personalized message to introduce yourself and explain why you would like to connect.

This could be as simple as highlighting shared interests or experiences, or mentioning how you may be able to collaborate in the future.

Remember to keep your message brief and focused on building a relationship, rather than making a sales pitch.

Additionally, utilize Sales Navigator’s “TeamLink” feature to see if you have any mutual connections who can introduce you.

Use any weapon available to grow your connections.

10. Follow and Engage with Specific Hashtags

Hashtags are a great way to connect with individuals interested in networking and building relationships within your industry.

By regularly following and engaging with posts under relevant hashtags such as #socialsaturday or #letsconnect, you will quickly jump into the grand river.

Engage with the content by commenting or sharing, and make sure to add value to the conversation.

Additionally, consider creating your content with relevant hashtags to increase visibility and attract new connections.

Utilizing hashtags for networking can lead to new partnerships, job opportunities, and connections.

11. Write and Share LinkedIn Articles

Writing and sharing LinkedIn articles is a great way to establish yourself as an industry thought leader and connect with other professionals.

To get started, identify topics relevant to your industry or area of expertise.

Research and gather information on the topic and develop your unique perspective or methodology.

Write a well-crafted article that provides value to your audience, optimized for search.

Make sure to include keywords and internal links to other relevant articles or resources.

Once published, share the article on LinkedIn and other social media platforms, with a personalized message and relevant hashtags to increase visibility.

Encourage engagement by asking for feedback or opinions, and engage with comments to maintain a dialogue.

Writing and sharing LinkedIn articles can help establish your brand, build your network, and attract potential clients or jobs.

This all leads to growing your connections.

12. Strategically Comment on Influencer’s Posts

Strategic commenting on influencer's posts is a great way to drive engagement and connect with relevant individuals in your industry or niche.

To get started, identify influencers within your industry and monitor their posts for opportunities to engage.

Be quick to comment on their posts with in-depth, thoughtful comments that add value to the conversation.

Avoid generic or superficial comments such as "Great post!" or "Thanks for sharing." Instead, show your expertise and perspective by asking questions or providing additional insights into the topic.

This will help you stand out from other commenters and increase your chances of being noticed by the influencer and their audience.

Additionally, make sure to engage with other commenters and keep the conversation going. This will help you build relationships with others in your industry and increase your visibility.

Strategic commenting on influencer's posts can help you establish yourself as a thought leader.

Wrapping Up

Throughout this article, you likely realize that building a network on LinkedIn poses a tough challenge.

However, it is not impossible.

Constructing a solid connection structure requires time and effort.

Consistency will be the key, and you will reap the rewards, although they may not become evident in the first few months or even years.

Don’t forget that connections are just an intermediary goal.

You probably want something else, a different job, a better brand, or more professional colleagues.

But what if there's an easier way to grow your connections?

Let us introduce you to AuthoredUp, an alternative LinkedIn tool.

Among its many features, some have proven highly efficient in expanding your profile:

🖥️ Post Preview - Allows you to check how your content displays on different devices to guarantee flawless presentation.

📜 Draft Wizardry - Efficiently manage multiple drafts, store ideas for future use, and schedule posts with simplicity - all in one place.

📖 Readability Radar - Check the readability of your content to ensure it's engaging and easy to understand for your audience.

🔖 Snippet Vault - Conveniently store and use hashtags and signatures at the end of your posts with a single click, so you don’t need to spend time writing it every single time.

👥 Account Orchestrator - Manage content for multiple LinkedIn accounts smoothly and efficiently from one place.

Why not give it a try?

Become a member of AuthoredUp now and revolutionize your LinkedIn experience!