Expert Tips to Write LinkedIn Comments that Grab the Attention

Imagine posting on LinkedIn and getting a thoughtful comment.

You'd likely respond and engage, starting a conversation.

Over time, this back-and-forth conversation helps you recognize and connect with each other.

Furthermore, when those people post or send a connection request, you're more inclined to interact, fostering strong relationships.

In this article, we'll discuss the importance of taking the initiative in LinkedIn conversations, rather than just reacting to comments.

We'll provide strategies for writing engaging comments and starting discussions with people you trust.

Let's dive in!

The Importance of Comments on LinkedIn

Comments are vital for enhancing your influence on LinkedIn due to the platform's restrictions on posting frequency.

Let’s start with posting frequency.

👉 Typically, it's recommended to post only once per day. If you decide to post twice, ensure there's a minimum four-hour gap between your posts.

Posting more frequently may lead to LinkedIn limiting the visibility of your subsequent posts. This is because LinkedIn strives to ensure fair exposure among all users, allowing everyone the chance to feature their content by regulating how often your posts appear to your network.

And what about commenting frequency?

👉 Unlike posts, comments on LinkedIn are not bound by these limitations and tend to have a broader reach compared to other social media platforms.

When you comment on someone’s post, not only is it visible to the post creator, but also to your entire network.

This means that your comment—and consequently, the original post—can be seen by your contacts, regardless of whether they are connected to the post creator.

Why does this matter?

This dynamic increases the visibility of the discussion to extended networks.

Each time a new comment is added, the conversation is exposed to the commenter's network, further amplifying the reach and impact of your original comment.

Here's one example: Richard van der Blom's effective LinkedIn strategy for turning cold leads into warm leads.

How to Identify Comment-Worthy Posts on LinkedIn?

Now that you understand why good comments matter, it’s time to discuss commenting opportunities.

Commenting on everything you see is tempting, but it's not a good practice.

Instead, be selective and thoughtful about what you respond to.

Stick to posts in your niche regarding topics in which you have some experience or expertise.

The point is to add value, so move on if you have nothing worthwhile to add.

Still, there are 3 ways to find comment-worthy content on Linkedin:

✔️ observe your feed,

✔️ funnel your notifications, and

✔️ choose the best hashtags for the LinkedIn platform.

1. Explore Your LinkedIn Feed

When you scroll through your LinkedIn feed, the platform shows you posts from people you're directly connected to.

LinkedIn uses an algorithm to decide what to show you, and it bases this decision on how much you interact with each person.

The more you interact with someone—like reacting to their posts, commenting, sharing their content, or having shared connections and backgrounds—the more you'll see from them in your feed.

Tips to Increase Your Visibility and Interaction

👉 Engage More: If you want to catch someone's attention on LinkedIn, start by interacting with their posts. Like, comment, and share their content.

Always try to add meaningful comments that add value to the discussion.

👉 Respond to Comments: Don’t just post your comment and leave. Make sure to respond to other comments on the same post.

This can help you become more noticeable in the conversation.

👉 Share with Context: When you share someone’s post, include a personal note or insight.

This shows your network why you think the content is interesting or important, which can spark further engagement.

2. Track Hashtags on LinkedIn

Using hashtags strategically on LinkedIn is a smart way to connect with potential business partners, employers, clients, or talent.

It helps signal to LinkedIn's algorithm—and to other users—that you share common interests with your target audience.

By integrating these strategies, you can enhance your LinkedIn presence and ensure you're engaging with the right topics and communities.

For example, these are the ones I'm following.

Tips to Find the Right Hashtags

👉 Observe Your Feed: Start by noticing which hashtags are used by people whose attention you want to attract.

You don’t need to spend hours on this; just keep an eye on your regular feed. When you spot a post from someone interesting, check the hashtags they use.

👉 Follow Key Hashtags: Include widely recognized hashtags such as #leadership or #digitalmarketing in your posts.

These popular tags can help expose your profile to a broad audience, showing that you engage with relevant topics in your industry.

👉 Balance Your Hashtag Strategy: Mix high-following hashtags with more niche ones that are specific to your field.

This helps you reach a larger audience while still targeting those in your specific area of expertise.

👉 Check What Others Are Following: Look at the hashtags followed by your connections to understand what topics are trending in your network. Incorporate these hashtags into your own posts to increase the relevance and reach of your content.

💡 Pro Tip

For a more structured approach, consider using tools like AuthoredUp that suggest hashtags based on their popularity and relevance to your content.

This can help you choose the most effective tags without having to manually research each one.

3. Leverage LinkedIn Notifications

If you find a LinkedIn content creator whose posts you always want to see, you can set up notifications for when they publish new content. Here’s how:

👉 Activate Notifications: Visit the profile of the content creator you like. Look for a bell icon next to their profile and click on it. This sets up notifications for their posts, letting you know every time they publish something new.

👉 Manage Notification Volume: It’s a good idea to limit the number of creators you set notifications for to avoid being overwhelmed. Keeping it between five to ten creators is usually manageable.

👉 Coming Soon for LinkedIn Pages: Currently, this notification feature isn't available for LinkedIn Pages, but it's expected to be introduced shortly.

Why Use This Feature?

Getting notifications enables you to comment early on new posts. Early comments are more likely to be noticed by the poster and others who follow the discussion.

Furthermore, your early comments can guide the direction of the conversation, setting the tone for others who join in later.

This is exactly how you can enhance your visibility and expand your network.

Additionally, subscribing to newsletters and following writers on LinkedIn can signal the algorithm to show more content from these creators.

This strategy not only keeps you updated but also actively involved in discussions, helping you build meaningful connections and influence within your professional community.

How to Write Impactful Comments on LinkedIn Posts?

When commenting on LinkedIn, it's important to think about what your comment contributes to the conversation.

Consider how it will be perceived, what it aims to achieve, and how it reflects on you and your business.

Avoid generic responses like “Thanks!” or “Congrats!” as they don't leverage the full potential of your interaction and often don't invite further engagement.

Crafting a Meaningful Comment in 3 Steps

Step #1: Acknowledge the Post and the Poster

Start your comment by referencing the original post and its creator. This shows respect and sets the stage for your response.

It is always a good idea to tag their name to draw their attention and stand out.

Step #2: Add Insight and Opinion

Your comment should add value by offering a new perspective or additional information. Think of it as a mini-post that can enlighten others and enrich the discussion.

Step #3: Encourage Further Discussion

Aim to expand the conversation. You could:

✔️ pose a question,

✔️ suggest a related idea, or

✔️ invite others to share their views.

This makes your comment a catalyst for more interaction, which can lead to more visibility and engagement on the platform.

Tips for Effective Commenting

1. Be Subtle with Self-Promotion: If you incorporate insights from your industry, ensure they are relevant and not too sales-oriented. Using someone else's post as a platform for overt self-promotion can damage your brand's reputation.
2. Ask Engaging Questions: Rather than leaving simple acknowledgments, ask questions that encourage the original poster to elaborate on a topic they are passionate about. This invites genuine interaction and keeps the conversation going.
3. Edit When Necessary: If you make an error or wish to refine your comment, LinkedIn allows you to edit your comments after posting. This ensures that you can correct mistakes or add information, maintaining the quality of your contributions.

By following these guidelines, you’ll never be at a loss for what to comment on LinkedIn.

Each comment is an opportunity to showcase your expertise, engage with your network, and potentially attract a larger audience.

How to Edit a Comment on LinkedIn?

Editing a Linkedin comment is easy. You can do it in just a few steps. After you find a comment you want to edit, you should:

1. Click the More icon (looks like three dots).
2. Click Edit.
3. Change comment
4. Click Save Changes.

After you modify a Linkedin comment, it will show it is Edited.

Keep in mind that you can modify only comments that you published via your personal profile and not those published from a Linkedin page.

What to Do After You Commented on the Linkedin Post?

Once you've commented on a LinkedIn post, it's important to keep the conversation alive. Don't just leave your comment and forget about it.

Periodically check back on the post to see how the discussion is progressing.

1. Focus on Engaging with Others' Comments

Think of the comment section like a classroom debate or brainstorming session.

Look for comments that are:

👉 thought-provoking,

👉 actionable, or

👉 educational.

If something resonates with you or if you have a different perspective on the same topic, jump back into the discussion.

2. Engage Your Network

Your goal should be to continually engage your network, not just the original poster.

Every new comment you make can notify your connections, keeping you visible in their feeds.

To keep this dynamic alive, actively look for opportunities to contribute to the conversation.

3. Encourage Ongoing Dialogue

Keep the discussion flowing by:

👉 asking open-ended questions,

👉 seeking clarification, or

👉 requesting additional examples.

Share your personal insights and encourage others to give their opinions.

This not only enriches the conversation but also deepens connections with others in the thread.

4. Conclude Thoughtfully

When a conversation thread is winding down, take the opportunity to make a final comment. Thank the participants for a meaningful exchange.

This polite gesture can leave a positive impression and end the discussion on a high note.

Wrapping Up

LinkedIn is a social media platform, but it’s tailored to professionals.

Treat it like a meeting room rather than a hangout, and your reputation and reach will grow exponentially.

However, writing LinkedIn comments is just one step towards growth.

Before you start commenting, you need to focus on the content you plan to post.

AuthoredUp can assist you in creating meaningful posts that highlight your expertise and help you reach your target audience effectively.

About AuthoredUp

AuthoredUp is a LinkedIn content creation tool designed to help users write, format, and analyze their posts effectively. Here are some of its standout features:

1. Rich Text Editor

The text editor offers a variety of formatting options, including bold, italic, underline, bullets, emoji, and attachments like images, documents, PDFs, and GIFs.

This ensures your content is visually appealing and engaging.

2. Preview Post Feature

This feature allows users to see how their posts will appear on different devices, such as desktops, mobile phones, and tablets.

By previewing, you can optimize your content for both mobile and desktop users.

‍

3. Reuse Option

Republish your best-performing posts with ease. The reuse option helps you maximize the impact of successful content.

4. Calendar View

The calendar-like dashboard displays all your scheduled posts, making it easy to delete or reschedule them if necessary.

This feature helps you manage your content strategy efficiently.

5. Readability Score

Receive a readability score for your content to ensure clarity and ease of understanding. Aim for a score of 6 to maintain simple and accessible language.

6. Saved Posts

Save and organize your favorite posts in one place. This feature allows for easy analysis and management, helping you keep track of your top content.

7. Analytics

AuthoredUp provides a wide range of infographics that offer valuable insights, such as:

• Comparisons between two posts.
• Engagement rate, total engagement, impressions, likes, shares, and comments.
• Reaction timeline to understand audience emotions.
• Performance analysis of different types of posts to inform your content strategy.
• Hashtag analytics to choose the most effective tags for your content.
• And more.

These features and more make AuthoredUp an essential tool for optimizing your LinkedIn content creation and performance.

Ready to get started?

Start your 14-day free trial now to create outstanding LinkedIn content and attract valuable engagement through effective commenting.

Try AuthoredUp