Having a well-planned LinkedIn content strategy is crucial to making your mark as a creator.
One essential element that should be included in your strategy is hashtags.
However, simply using hashtags in your posts won't be enough.
It's equally important to monitor their impact and progress.
This means that choosing relevant hashtags for your posts requires research and analysis, and it's not just a matter of guesswork or intuition.
In this article, we'll guide you through the process of how to track LinkedIn hashtag analytics and find the most effective ones for your LinkedIn posts.
Let’s dig in!
What are LinkedIn Hashtags and What’s the Deal About Them?
LinkedIn hashtags are a way to categorize and organize content on LinkedIn.
By adding a hashtag to your post, you can make it more discoverable to people who are interested in that particular topic.
When someone clicks on a hashtag, they get taken to a feed of all the content that includes that hashtag.
This can be a great way to increase the visibility of your posts and reach a wider audience on LinkedIn.
Why Should You Track LinkedIn Hashtag Analytics?
Using the power of hashtag analytics is crucial for anyone who wants to grow their LinkedIn presence.
Here are some essential advantages of utilizing hashtags in your LinkedIn strategy:
🚀 Improve Engagement - Tracking LinkedIn hashtag analytics is key to producing content that truly resonates with your audience. You can customize your content by analyzing which hashtags prompt interactions with your followers.
🚀 Enhance Reach - Using relevant hashtags can increase your post visibility and broaden audience reach, especially for users following specific hashtags.
🚀 Attract specific audience - When people scan your posts, they sometimes check hashtags before reading a post to assess their interest. Using relevant hashtags may attract them to engage with your post.
🚀Keep up with trends - You can gain valuable insights into emerging trends and popular topics in your industry by tracking hashtag analytics.
🚀 Tracking the performance of specific topics - You can use hashtags to categorize your content and communicate your pillars.
For example, you can have three pillars: content creation, personal branding, and growth strategies.
For each post where you are covering a content pillar, use the same hashtag.
And add others that are more specific.
But number of followers per hashtag is just the start of the game.
It doesn’t mean a hashtag with a higher following = better reach.
Small hashtags (up to 10,000 or 20k followers) can be more effective.
Our insight: For instance, a hashtag like #DigitalMarketingStrategies (with fewer followers) often leads to more engagement and a higher click-through rate compared to a generic #Marketing.
2 Easy Ways to Track LinkedIn Hashtag Analytics
Want to up your LinkedIn game? Check out these 2 easiest ways to analyze hashtags and take your LinkedIn presence to the next level!
- Do it Manually on Linkedin
Did you know that you can analyze LinkedIn hashtags directly from the LinkedIn website?
Follow these steps:
⚡ Step 1 - Navigate to your LinkedIn account
⚡Step 2 - Type the hashtag you want to search for.
⚡Step 3 - Once you click “Enter” (or “Return” if you are using Mac), you can choose if you want to see posts with that hashtag along with people and companies who talk about it and use it. You can apply a time filter.
⚡Step 4 - Browse through the "Post" section and look for posts that contain blue hashtags. These are clickable and will show you how many people follow that hashtag. Keep in mind that hashtags used in LinkedIn articles are not clickable.
The purpose of conducting this kind of search and analyzing the number of followers is to estimate whether your post will appear in users’ home feeds. This knowledge can help you determine the potential reach of your post and its chances of being seen by a wider audience.
- Use Chrome Extension
You can use the Google Chrome extension to conduct the Hashtag analysis.
Here are the steps to do it easily:
⚡Step 1 - Add the Hashtag Analytics Chrome extension.
⚡Step 2 - Create an account and connect your LinkedIn account.
⚡Step 3 - When you log into your LinkedIn account, click on the Google Extensions icon to access the Hashtag Analytics search tab. On this page, you can see useful metrics such as the number of followers for a particular hashtag, its potential reach score, suggestions for other hashtags you might like, and related hashtags that could be of interest to you.
To Wrap Up
Understanding your hashtags' performance can be valuable to understanding how your content performs.
Regardless of whether you are an individual looking to expand your network or a business owner, hashtag analytics can help you improve and monitor the effect of your strategy.
But wouldn't it be great to have a single tool for all kinds of analysis and more?
We would like to introduce AuthoredUp to you, your best LinkedIn writing buddy!
How to Track LinkedIn Hashtag Analytics with AuthoredUp
AuthoredUp is a tool that aims to revolutionize LinkedIn content creation by providing an all-in-one solution.
It offers a range of features designed to streamline the content creation process, making it easier for users to create high-quality, engaging content that resonates with their audience.
One of the most sought-after features of AuthoredUp is its content analytics.
This feature allows you to track the performance of your posts, identify the best times to post and determine which topics are most interesting to your audience.
By using this feature, you can optimize your content strategy, improve engagement, and increase your reach on the platform.
Check out these steps and use the most of it:
⚡Step 1 - Create Authoredup account or add the Google Chrome extension and link your LinkedIn account.
⚡Step 2 - Click on the green badge on the right side tab.
⚡Step 3 - Open the “Analytics” section.
⚡Step 4 - Choose the date range and fill out the “Compare to” option.
⚡Step 5 - Scroll down and check all the hashtags that you used.
In addition to analyzing hashtags, you can also analyze the performance of individual posts and compare them with one another.
Besides analytics, AuthoredUp offers you:
👀 Preview - See how your posts look on different devices.
🌈 Text Editor - Create captivating written material with the ability to use various formatting options.
✨ Readability check - Evaluate the readability of your content.
📕 Hook Library - Use the "Hook" library for actionable titles.
📃 CTA List - Check out the suggestion list for endings.
♻️ Easy Post Reuse - Use the old LinkedIn post with just one click, rewrite it a bit, and publish a new post.
💯 Snippets - Save a chunk of text and use it whenever you need it.
🧠 Drafts Hub - Efficiently manage your drafts by effortlessly switching between them, adding comments, or setting a schedule for future publication.
AuthoredUp is more than just a tool - it's your best writing buddy that makes creating content on LinkedIn more manageable and fun.
With its powerful features, AuthoredUp empowers you to write better, track hashtags easier, and grow your professional network faster.
So, what are you waiting for?
Sign up now to enjoy the benefits of this tool, and start creating high-quality content today!