Did you realize that revenue growth is a key focus for both LinkedIn and its users?
This suggests that some users really understand the art of posting on LinkedIn to drive organic traffic and captivate their target audience.
Want to learn how to do the same?
Today, we're going to delve into exactly that. Get ready for some top-notch strategies on crafting LinkedIn posts that deliver successful results.
How to Write a Post on LinkedIn that People Will Read?
When crafting a LinkedIn post, consider that many users are checking their feed on mobile phones, possibly during a commute or a quick break.
They're looking for posts that are informative yet brief, not deep, scientific essays.
Aim for concise, engaging content that's easy to digest for someone on the move, ensuring it's suitable for a quick mobile glance.
Let’s check our list of the 10 steps to write a post on LinkedIn that people will love to read.
1. Capture Attention With Irresistible LinkedIn Hooks
When it comes to LinkedIn, the first few lines of your post are crucial.
They're what catch the eye and decide whether someone keeps reading or scrolls past.
Crafting a compelling hook is an art that can significantly increase the engagement and reach of your posts.
Here are some tips to help you master this essential skill:
Tips for Writing Hooks in Your LinkedIn Post
✒️ Be Precise with Numbers — Clarity is key. Specific numbers, like "90% of my clients" or "tried it 4 times," add credibility and interest to your claims, making them more relatable and tangible for your audience.
✒️ Pose Rhetorical Questions — Asking a thought-provoking question right off the bat can intrigue your readers and encourage them to ponder and engage with your content.
✒️ Make Bold Claims — A strong, perhaps unconventional statement can spark curiosity and debate, setting your post apart in a crowded feed.
✒️ Tell a Story — Starting with a personal story or an anecdote about someone influential in your network creates a connection with your readers, as narratives are naturally engaging and memorable.
💡 Pro Tip
To make your posts truly stand out, utilize AuthoredUp's extensive library of over 250 hooks.
These pre-crafted hooks are designed to immediately catch the reader's attention, drawing them into your content.
2. Keep It Simple With Short & Easy-to-Read Sentences
When you're putting together LinkedIn posts, remember that less is often more.
Keeping your sentences short and your message clear can make a big difference in how your content is received.
Aim for posts that are concise yet impactful, easy for your audience to quickly read and understand.
Tips for Easy-To-Read Sentences in Your LinkedIn Post
✒️ Brevity is Key — Aim for posts with around 10 paragraphs, each with no more than 15 sentences. This length is often ideal for maintaining reader interest and increasing the likelihood of a wider reach.
✒️ Clarity Over Complexity — Use simple language and avoid jargon or complex terms that might lose your reader's attention.
✒️ Focus on Format — Structure your content in a way that's easy on the eyes – use bullet points, short paragraphs, and clear headings to break up the text.
💡 Pro Tip
AuthoredUp tool is designed to help streamline your writing process, ensuring your LinkedIn posts are concise, clear, and engaging.
Use AuthoredUp’s Readability insights to make your posts easy to consume.
The best posts are written with a 3-5 readability score. Everything that is higher, we see a drop in impressions.
3. Boost Readability by Breaking Up Wall of Text
In the fast-paced digital world, making your LinkedIn content easily scannable can significantly improve engagement.
One effective way to do this is by breaking down longer text into shorter, single-sentence paragraphs.
This approach not only makes your content more digestible but also ensures that each point stands out.
Tips to Increase Readability of Your LinkedIn Posts
✒️ Opt for Short Paragraphs — Aim for up to three lines of text per paragraph for optimal performance. Shorter paragraphs are easier to read, especially on mobile devices.
✒️ Preview Before Posting — Always check how your post will appear once published. This helps you ensure it looks good and reads well on different screens, especially mobiles.
✒️ Use Spacing Strategically — Incorporate single empty lines between paragraphs to create a clear, reader-friendly layout that enhances the overall readability of your post.
💡 Pro Tip
AuthoredUp can assist in structuring your posts effectively for this format, ensuring they are optimized for readability on all devices.
With its Preview feature, you can make your posts more engaging and accessible for all users, effectively communicating your message in the quick-scroll world of LinkedIn.
4. Foster Attention With Impactful LinkedIn Text Formatting
Grabbing and holding your audience's attention on LinkedIn can be greatly enhanced by using smart formatting techniques.
Bold text, bullet points, and numbered lists can make key sections of your post stand out, making it more engaging and easier to follow.
Tips to Properly Format Your LinkedIn Post
✒️ Highlight with Bold — Use bold formatting to emphasize important points or sections in your post, drawing the reader's eye to crucial information.
✒️ Use Lists Effectively — Bullet points and numbered lists can break up text and make your content more digestible. Aim for one list per post for maximum impact; however, consecutive posts can feature up to two lists.
✒️ Balance Your Content — Ensure your post has a good mix of text and lists for a well-balanced, visually appealing layout.
💡 Pro Tip
The AuthoredUp’s Text Editor is a handy tool for easily editing and formatting your LinkedIn posts.
You can quickly apply bold text, organize your content into lists, attach visuals, etc.
This can be a game-changer in enhancing the readability and impact of your LinkedIn content.
5. Add Personality by Sprinkling Emojis
Injecting a bit of personality into your LinkedIn posts can make them more relatable and engaging.
A simple way to do this is by using emojis judiciously.
When used appropriately, emojis can enhance your message, express emotions, or even replace words for a more impactful post.
Tips for Using Emojis in Your LinkedIn Posts
✒️ Use Emojis Wisely — Limit yourself to up to 10 emojis per post to avoid clutter and maintain professionalism.
✒️ Choose Appropriate Emojis — Select emojis that complement your message. They can be used for numbering, showing emotions, or emphasizing a point, without coming off as childish.
✒️ Balance is Key — Ensure that emojis enhance rather than overpower your content. They should add value to your post, not distract from it.
💡 Pro Tip
AuthoredUp also allows you to easily add emojis that align with your message, helping you communicate more effectively and with a personal touch.
6. Enhance Appeal With Eye-Catching Visuals
Incorporating compelling visuals into your LinkedIn posts can significantly boost their appeal and effectiveness.
The right images or graphics can help your content stand out and attract more engagement.
Tips to Make Your LinkedIn Posts More Appealing
✒️ Leverage Image Posts — Image-based posts are prevalent in LinkedIn feeds and face less competition. They perform 24% better than text-only posts, according to an analysis of over 1 million posts from 2023.
✒️ Consider Using Carousels — Document posts, like carousels, have an even higher impact, outperforming text posts by 39%. While they require more effort to create, the potential increase in engagement can be worth the investment.
✒️ Balance Visuals with Content — While visuals enhance appeal, ensure they complement and don’t overshadow the written content of your post. The visuals should be relevant and add value to your message.
💡 Pro Tip
AuthoredUp enhances your LinkedIn posts by allowing you to easily add various elements like carousels, polls, and videos.
Simply click the "Start a post" button, and you'll see options to attach these engaging features. This functionality helps your posts stand out in the LinkedIn feed, increasing the likelihood of higher engagement and viewer interaction.
7. Expand Reach by Tagging Connections and Influencers
Strategically tagging connections and influencers in your LinkedIn posts can significantly broaden your reach.
However, it's crucial to do this thoughtfully to ensure genuine engagement.
Tips for Tagging Connections Into Your LinkedIn Posts
✒️ Tag with a Purpose — Only tag individuals who are likely to react or comment on your post. This could be because they're directly mentioned, have contributed to the content, or have a vested interest in the topic.
✒️ Avoid Over-Tagging — LinkedIn may penalize posts if tagged individuals do not interact with them. So, use this feature sparingly and meaningfully.
✒️ Foster Genuine Interaction — Tags should encourage authentic engagement. This not only increases your post's visibility but also adds value to the conversation.
When you tag someone in your post, it's more than just a shout-out—it's an invitation for interaction.
Think of it as a digital nod to someone whose insights, contributions, or presence add relevance to your post.
This practice, when done right, can turn your posts into hubs of meaningful discussion, amplifying your content's reach while fostering deeper professional connections.
8. Drive Action With Compelling CTAs
A well-crafted Call to Action (CTA) can significantly influence the response of your LinkedIn audience.
It's the part of your post that guides your followers on what to do next, aligning with your overall strategy and goals.
Tips for Crafting CTAs in Your LinkedIn Posts
✒️ Focus on Your Funnel — Clearly define what you want to achieve with your post. Your CTA should align with this goal, guiding your audience toward the next step in your funnel.
✒️ Avoid CTA Overload — Resist the urge to cram multiple CTAs into your post (like follow, ring the bell, send a DM, and check out a link all at once). This can overwhelm your audience and dilute the impact of your message.
✒️ Vary Your CTAs — Don't stick to the same CTA in every post, unless it's a part of a specific plan. Tailor your CTAs to fit the content and context of each post.
✒️ Make It Easy to Act — If your CTA involves interacting with your profile (like following or messaging), mention yourself directly in the post. This makes it more convenient for readers to take action without having to search for your profile.
✒️ Provide Added Value — Consider offering lead magnets like ebooks or checklists that provide additional value to your audience.
💡 Pro Tip
AuthoredUp's feature for Endings gives you access to over 100 customizable CTAs.
These can be filtered to match the type of content you're posting and the specific action you want your audience to take.
9. Boost Engagement by Adding Hashtags
Effectively using hashtags can significantly enhance the visibility and engagement of your LinkedIn posts.
Hashtags help categorize your content, making it discoverable to a wider audience interested in specific topics.
Tips for Utilizing Hashtags in Your LinkedIn Posts
✒️ Optimal Number of Hashtags — Including three hashtags is found to be most effective. You can use up to five, but going beyond that might actually decrease your post's reach.
✒️ Strategically Place Hashtags — Add hashtags at the end of your post for clarity and to keep the main message focused.
✒️ Relevant and Targeted Hashtags — Choose hashtags that are relevant to your content and resonate with your target audience to ensure your post reaches the right people.
💡 Pro Tip
With AuthoredUp, managing hashtags becomes a breeze. You can store various hashtag snippets, which simplifies the process of adding them to your posts.
This not only saves time but also ensures you're consistently using the most effective hashtags for engagement.
10. Plan Your Posts by Timing Them for Maximum Impact
Timing is everything when it comes to maximizing the impact of your LinkedIn posts. Understanding the best time and day to post can significantly influence the reach and engagement of your content.
Tips to Successfully Time Your LinkedIn Posts
✒️ Understand Your Audience's Schedule — The best time to post varies depending on factors like location, culture, and the nature of your audience. According to numbers, the best time of the day is 9AM, while Tuesday is the best day of the week.
✒️ Content Type Matters — Different types of content may perform better at different times. For example, GIFs might see more engagement during weekends or after working hours.
✒️ Consider Your Content's Purpose — If you're promoting something, aim to post during the working hours of your target audience. Avoid Mondays when people are typically busy and Fridays when they may be distracted by upcoming weekend plans.
💡 Pro Tip
AuthoredUp offers robust analytics to guide your posting strategy.
By analyzing your profile's performance during specific periods, you can identify the most effective times for your posts.
AuthoredUp's side-by-side post comparison helps you understand what type of content resonates best with your audience.
With these insights, you can refine your strategy to better align with your professional goals and audience preferences.
Plus, AuthoredUp's comprehensive collection of your LinkedIn posts and their performance data, including historical statistics, sets it apart from other analytics tools.
Ready to Kickstart Your LinkedIn Presence?
I hope these 10 tips will empower you to create more engaging and effective LinkedIn posts. Remember, your voice and perspective are unique, and sharing them can not only enhance your professional presence but also provide value to your network.
Stay authentic, be consistent, and don't forget to interact with your connections.
And why not equipping yourself with a LinkedIn content creation and scheduling tool that can make your entire LinkedIn journey more exciting and productive?
We suggest you start with AuthoredUp!
Advantages of Using AuthoredUp for Crafting LinkedIn Posts
🎀 Ease of Content Creation — AuthoredUp's user-friendly interface simplifies the process of creating engaging LinkedIn posts.
🎀 Diverse Formatting Options —The tool allows for various formatting styles, including bold, italic, bullet points, and the use of emojis, making posts more visually appealing.
🎀 Extensive Template Library —Access to over 200 hooks and 100+ call-to-action templates aids in crafting compelling content that resonates with your audience.
🎀 Efficient Draft Management —Easily create, edit, and organize drafts, enabling you to plan and schedule posts seamlessly.
🎀 Enhanced Post Preview —Check how your posts will appear on different devices, ensuring they are optimized for both desktop and mobile viewing.
🎀 Content Performance Analytics —AuthoredUp provides detailed analytics, helping you understand which types of content perform best and when to post them.
🎀 Time-Saving Snippets —Store and reuse frequently used text snippets, streamlining the content creation process.
🎀 One-Click Reposting — Effortlessly reuse your best-performing posts, maximizing their reach and engagement.
🎀 Profile Management — Manage multiple LinkedIn accounts effortlessly, ideal for users handling both personal and professional pages.
Ready to supercharge your LinkedIn content game?
Try AuthoredUp now and unlock the full potential of your posts with our easy-to-use tools and comprehensive analytics.
Happy posting, and I'm excited to see your next LinkedIn masterpiece!