You spent an hour writing the perfect LinkedIn post, and it got a handful of likes. 

Meanwhile, a post you dashed off in five minutes blew up.

Sound familiar?

Here’s the truth: when you hit publish on LinkedIn, it can matter just as much as what you publish.

Not because LinkedIn has some secret “magic hour”, but because timing determines how many people see your post before the algorithm decides whether it’s worth pushing further.

Good timing improves the odds that your post catches fire early.

In this guide, we’re going to show you:

• What days actually work best for posting (based on 25,000 profiles and 4.2M posts
• What the “best time” really means (hint: it depends on your format and goal)
• How to find your ideal timing using performance data

We’ll also clear up the biggest myth about LinkedIn timing and show you how to get beyond the generic advice like “Tuesdays at 9 am.”

Let’s get into it.

Best Days to Post on LinkedIn in 2025

Most advice about LinkedIn timing boils down to one rule: post on Tuesday, Wednesday, or Thursday.

Our analysis confirms that this advice still holds up in 2025, but it is not the whole story.

Here is the breakdown day by day:

• Monday is a weak starter. Many users are catching up on work, not browsing LinkedIn deeply.
• Tuesday is consistently the top performer. It gets strong engagement across industries and tends to give posts the longest “lifespan” in the feed.
• Wednesday is just behind Tuesday. It is often the best day for comments, which drive the most reach.
• Thursday is still strong. Engagement dips slightly later in the day, but Thursday mornings can perform almost as well as Tuesday.
• Friday is softer. People are mentally winding down and engagement starts to drop.
• Weekends are lowest overall. LinkedIn usage falls sharply on Saturday and Sunday for most audiences.
  
  

Here’s the surprising part about weekends: while overall engagement drops, the posts that do take off on Saturdays or Sundays often perform exceptionally well. In the AuthoredUp dataset, the top one percent of weekend posts had an engagement rate 25% higher than average weekday posts.

Why? There is less competition in the feed. Fewer people post on weekends, so the right content (the kind that sparks conversation) can dominate attention for days.

This does not mean you should turn Saturdays into your main posting day. It means weekends are a strategic wildcard:

• If your audience is active outside the 9-to-5 (creators, students, entrepreneurs), weekends can be a hidden advantage.
• If you post niche or personal content, weekends can give it space to breathe without being buried by weekday noise.

LinkedIn’s algorithm needs early engagement to decide if your post deserves more reach. Posts published on Tuesday morning are still getting likes and comments by Wednesday, which helps them keep circulating in feeds.

On the other hand, a Friday post runs out of momentum by the weekend, when people are offline. By Monday, it is buried.

The important takeaway is that the middle of the week is your highest-return zone, but the best strategy is not only about which day gets the most likes. It is about using each day intentionally and knowing when to take calculated risks, like dropping a weekend post that no one sees coming.

Weekend Strategy in Action - Case Study

The perfect example of how to make LinkedIn work for you even when you're offline is this post from Ryan R. Sullivan. And the numbers back it up, he got 5,000 impressions and over 100 comments with this strategy for a post he didn’t even engage with.

He didn’t hire a ghostwriter, didn’t log in over the weekend; instead, he reused top-performing posts from the past, swapped in updated images, and scheduled them during his personal heat zones (like Saturday 8 AM).

In the video, he walks through the exact workflow: how he repurposes older posts, picks a new image, finds optimal posting times using AuthoredUp’s heatmap, and queues everything in one sitting.

Brooke Miles backs this approach with a clear recommendation. Post on weekends to face less competition, and use a scheduler if you prefer to stay offline. Replies can wait for Monday without hurting the upside.

Daniel Gubbay points to the reason this works. Weekend feeds have less noise and fewer competing posts, so a single publish holds attention longer than it would during a busy workday.

Jeremy Boissinot reports the same effect in practice. People still scroll out of habit on Saturday and Sunday, which gives a scheduled post steady reach even when you are not online.

Maja Voje shows that Sunday can punch above its weight. A repackaged post with a fresh image, queued for Sunday morning, can travel far without live engagement.

Tom Basgil Jr. advises against a single safe slot on Tuesday at eleven. Add weekend tests and edge hours at the start and end of the workday, then keep the times that earn saves and comments.

Christian Hunt closes the loop with a testing mindset. Pick topics that fit a relaxed scroll, run controlled weekend tests, and keep the patterns that your data confirms.

What this means for you is simple. Take one proven post, refresh the visual, schedule Saturday morning and Sunday late afternoon in AuthoredUp, then review results on Monday and repeat what works.

Optimal Posting Days (Based on Frequency)

The best posting days on LinkedIn are not the same for everyone. How often you post changes which days you should focus on.

If you post once a week, that single post needs to land on the day with the highest overall reach. If you post multiple times a week, you need a schedule that spreads your posts across the feed without competing with yourself.

If you post once a week

Choose Tuesday or Wednesday.
These days deliver the most reliable reach for a single post because engagement builds throughout the week.

If you post two to three times a week

Use a Tuesday-Wednesday-Thursday pattern.
This gives you midweek visibility without overcrowding your own feed.

If you post four to five times a week

Spread your posts across the week.
Post on Tuesday, Wednesday, and Thursday, but also use Monday or Friday for lighter updates. This avoids stacking all of your strongest posts on the same days.

If you post daily

Expect Tuesday, Wednesday, and Thursday to still bring in the most impressions.
But Monday and Friday can still work for smaller content, updates, or personal reflections that complement your main posts.

This frequency-based approach matters because LinkedIn’s algorithm rewards consistency but penalizes overlap. When you post too often on the same day, your own content starts to compete for reach.

By thinking in terms of posting patterns instead of just picking a single “best day,” you can make sure each post has space to breathe and time to build engagement.

💡Pro Tip

AuthoredUp’s Calendar makes it easy to manage your LinkedIn posting schedule by showing all your planned posts in one simple view. 

You can set up posts for the best days, track frequency, and make sure you're not missing key engagement days. 

The Calendar helps you plan ahead and stay consistent, so you’re always posting on the right days without rushing or losing track. 

This organized approach saves time and ensures your content reaches the right audience when they’re most active.

What's the Best Time to Post on LinkedIn

Knowing the best day to post is only half the answer. The time of day you post can change how far your content travels.

LinkedIn posts do not expire instantly. They can circulate for 24 to 48 hours after they go live. That means the first few hours are critical: if your post picks up engagement early, LinkedIn keeps showing it to more people.

The pattern that works in 2025 is:

• Morning posts perform best. Posts published between 8:00 AM and 12:00 PM (your audience’s local time) saw the highest engagement rates.
  
  
• Midday is solid. Posting between 12:00 PM and 2:00 PM still performs well, especially for B2B audiences who browse LinkedIn during lunch breaks.
  
  
• Late afternoon is weaker. Posts after 4:00 PM have a shorter window for engagement before people log off for the day.
  
  
• Evening and night posts drop off sharply. Engagement from 7:00 PM onward is minimal for most industries.

This timing matters because LinkedIn’s algorithm is looking for a signal: does this post get attention quickly? Posts published at 9:30 AM have the entire workday to build comments and reactions. Posts published at 8:30 PM often stall before they can gain momentum.

What “best time” actually means

There is no single “magic hour” that works for everyone. The best time for you depends on two things:

1. Where your audience is located. A 10:00 AM post for New York readers might go live at 7:00 AM in California, when many are still asleep.
   
   
2. What type of content you are posting.
   
   • Short, quick posts (like a poll) can do well mid-morning.
   • Longer thought leadership or carousel posts perform better earlier in the day when readers have more time to engage.

While morning is safest, experimenting with early evening slots (around 6:00 PM) can reach audiences who check LinkedIn after work, especially in creative or international fields.

The important thing is to avoid the dead zones: late-night posting rarely pays off, and a 2:00 AM drop usually means your post is already buried by the time your network wakes up.

Best Time to Post on LinkedIn by Industry

Each industry has its own rhythm, shaped by working hours, decision-making cycles, and how professionals use LinkedIn in their daily routines. Below you will find a breakdown by industry, with recommended days and times based on observed behavior and engagement trends.

B2B

The safest window for B2B is midweek, in the morning. Tuesday to Thursday between 8 a.m. and 11 a.m. works best because people are focused and checking industry content. Early afternoon can also perform well if you want a second slot.

For example, a B2B SaaS team might share a case study on Tuesday at 9:30 a.m. to catch buyers planning their week. A short demo clip at 1:00 p.m. can work as a second touch for people who saved the morning post.

B2C

For B2C, catch people on breaks or after work. Midweek lunches from 12 p.m. to 2 p.m. and evenings from 7 p.m. to 9 p.m. are prime. Tuesday can work too, but Wednesday and Thursday are the strongest days for casual, consumer-friendly content.

For example, a skincare brand can post a short results carousel at 12:30 p.m. on Wednesday for quick lunch scrolls. Then they can follow with a customer story around 7:30 p.m. when people browse more casually.

Tech industry

Tech audiences check LinkedIn early and often. Tuesday and Wednesday lead, with Thursday close behind. Post 9–11 a.m. for thought leadership, then test a lighter post around 4–5 p.m.; some teams also see a Thursday 7–8 a.m. “early bird” bump with decision-makers.

For example, a dev tools startup can share benchmark results at 10:15 a.m. on Tuesday to spark discussion. A short AMA prompt at 4:30 p.m. collects questions they can answer the next morning.

Recruitment and HR

Recruiting content does well midweek, but job posts often perform best at the very start of the week. Try Mondays or Tuesdays early morning and again at lunch; save culture or thought-leadership posts for Wednesday and Thursday mid-morning. The logic is simple: candidates browse as they settle in, take breaks, or plan next steps midweek.

For example, a recruiter can publish a role on Monday at 8:15 a.m. and nudge it again at 12:30 p.m. On Wednesday at 10:30 a.m., they can post a short culture tip that attracts passive candidates.

Education

Educators and admins engage during natural breaks. Aim for Tuesday to Thursday, 10 a.m. to 12 p.m. and 12 p.m. to 2 p.m. Avoid weekends since activity drops for most schools.

For example, an edtech manager can share a syllabus template on Tuesday at 11:00 a.m. A faculty spotlight at 1:00 p.m. reaches staff and administrators during lunch.

Healthcare

Healthcare has non-standard hours, so focus on off-hours. Early morning 6–9 a.m., lunch 11 a.m.–1 p.m., and late evening after 8 p.m. work well. Weekends can perform better than other industries, so test them for certain topics.

For example, a clinic lead can post a staffing checklist at 7:30 a.m. on Wednesday for nurses between shifts. A community education tip at 8:30 p.m. reaches patients and caregivers at home.

Consulting and advisory

Post when leaders are scanning feeds. Tuesday to Thursday is your core, with peaks at 10 a.m.–12 p.m. and 12–2 p.m. If you target senior execs, also test early mornings 7–9 a.m. with sharp summaries or reports.

For example, a solo consultant can drop a three-step framework at 10:00 a.m. on Thursday with a tight takeaway. A 7:45 a.m. version the next week can target busy executives who skim before meetings.

Marketing and Creative Agencies 

Midweek wins again. Marketers tend to be early, so try 8–9 a.m.; creatives skew a bit later, so 10 a.m.–12 p.m. and 1–2 p.m. are sweet spots. If you’re hiring, post slightly outside standard hours to catch passive candidates.

For example, a marketing agency can post a campaign insight at 8:30 a.m. on Wednesday for CMOs who plan their day early. A behind-the-scenes creative breakdown at 11:30 a.m. can spark shares from designers.

Startups

Match time to your model. For B2B startups, post Tuesday to Thursday during 10 a.m.–12 p.m. and at lunch; you can also catch execs 7–9 a.m. with quick updates. For B2C startups, midweek lunches and 7–9 p.m. evenings are your best bet.

For example, a B2B founder can share a roadmap update at 10:45 a.m. on Tuesday and follow with a short product poll at 12:30 p.m. A B2C founder can post a launch teaser at 7:30 p.m. on Wednesday to capture evening browsing.

Hospitality

Split by audience. For corporate buyers, post Tuesday to Thursday, 10 a.m.–12 p.m. and around 1 p.m. For brand and hiring content, keep Tuesday and Wednesday, and add Friday with lighter posts; late afternoon around 4 p.m. and early evening 7–8 p.m. can also work.

For example, a hotel brand can share a meetings offer at 10:30 a.m. on Tuesday for corporate planners. A staff spotlight at 7:15 p.m. on Friday can support hiring and employer brand.

Finance

Finance audiences check in bursts around market rhythms. Try Wednesday and Thursday mid-morning 10 a.m.–12 p.m. and early afternoon 1–2 p.m.; early morning 7–9 a.m. and early evening 5–6 p.m. can also work. Some teams see solid Monday early-morning traction.

For example, a wealth advisory firm can post a market explainer at 10:30 a.m. on Thursday with a short client checklist at 1:15 p.m. A quick opening bell note at 7:45 a.m. on Monday can also draw early attention.

Best time to post on LinkedIn by region

There is no universal clock that fits every market. Work habits, commutes, and lunch breaks change by region, so timing should follow local routines. Use the ranges below as a starting point, then fine-tune with your own data and audience insights. 

North America (ET)

If your audience is mostly on the East Coast in cities like New York, Toronto, Miami, and Atlanta, mid-morning is the safest window. Post from 10:00 to 11:00 AM Eastern Time, or try lunch from 12:00 to 1:00 PM Eastern Time.

If you need to reach several US time zones with one post, a late East Coast morning can double as an early West Coast morning for San Francisco and Los Angeles. Chicago and other Central Time cities will sit one hour behind New York, so an 11:30 AM Eastern Time slot hits 10:30 AM in Chicago.

Latin America and the Caribbean

Work rhythms vary by country, but mid-morning and early afternoon are reliable across the region. In Mexico City and Bogotá, aim for 9:00 to 12:00 local or 1:00 to 3:00 local on Tuesday to Thursday. In São Paulo and Buenos Aires, 10:00 local lands well for busy teams and maps to early afternoon in Greenwich Mean Time. In Santiago, season shifts change the Greenwich Mean Time offset, so lock to local windows first and only convert when you need a shared schedule.

Western and Central Europe

This block covers London, Berlin, Paris, Brussels, Amsterdam, Luxembourg City, Copenhagen, Helsinki, Reykjavík, Oslo, and Stockholm. The shared sweet spot is weekday mornings from 9:00 to 12:00 local, with many teams also seeing a small bump at lunch.

The United Kingdom responds well to 9:00 to 12:00 local, with a light lunch window from 12:00 to 1:00.

Germany performs best from 9:00 to 11:00, with a second test slot around 1:00.‍

France engages from 9:30 to 12:00, and a lighter format at 1:00 can still work.

Belgium follows a classic 9:00 to 12:00 morning pattern on Tuesday to Thursday.

The Netherlands shows steady results from 9:00 to 11:00 and short lunch posts near 1:00.‍

Luxembourg responds to 9:00 to 11:00 for finance and policy updates.

Denmark likes 9:00 to 11:00 with a practical tip or two at lunch.

Finland runs one hour ahead of Central Europe, so 10:00 Helsinki aligns with 9:00 Berlin.

Iceland tracks close to Greenwich Mean Time for most of the year, so 9:00 Reykjavík is simple to coordinate.

Norway reacts well to 9:00 to 11:00 with an optional 1:00 check-in.

Sweden shows strong engagement from 9:00 to 11:00 with clean, practical posts.

Eastern and Southern Europe

This block covers Warsaw, the Balkans such as Belgrade, Zagreb, Ljubljana, Sofia, Bucharest, and Skopje, and the South, including Rome, Milan, Madrid, Barcelona, and Athens. Most activity lands from 9:00 to 12:00 local, with a small lunch bump around 1:00 to 2:00 on midweek days.

Poland is consistent at 9:00 to 12:00 with a useful 1:00 slot for quick guides.

The Balkans as a group respond from 9:00 to 11:00 and have short lunch posts around 1:00.

Italy prefers 9:00 to 11:00 for business updates and a 1:00 reminder for events.

Spain can support a second window later in the day, so test 4:00 in Madrid or Barcelona if you need more reach.

Greece runs one hour ahead of Central Europe, so 9:00 Athens maps to 8:00 Central European Time, and the lunch slot lands at 1:00 to 2:00 local.

Africa

Post during local business hours in cities like Lagos, Accra, Casablanca, Cairo, Nairobi, Johannesburg, and Cape Town. Good windows are 8:00 to 10:00 local in the morning, 1:00 to 2:00 at lunch, and 6:00 to 8:00 in the evening. North African hubs often sit close to Greenwich Mean Time for part of the year, so a shared calendar across teams is easier if you anchor to local first.

Asia

Match your time to the local pattern. In India, cities like Mumbai, Delhi, and Bengaluru respond well to 9:00 to 11:00 and 1:00 to 2:00 local time. In Singapore and Kuala Lumpur, activity peaks from 12:00 to 3:00 and again from 7:00 to 10:00 local time.

In East Asia, Tokyo, Seoul, and Hong Kong show strong lunch and early evening windows, so start with mid-morning and lunch, then add an evening test if needed.

Australia and New Zealand

In Australia, Sydney and Melbourne perform well at 10:00 to 12:00 local time on weekdays, with useful secondary slots at 8:00 and 2:00. Brisbane often does not change clocks, so treat it separately if you plan across states. Perth runs several hours behind the East Coast, so avoid a single national slot if your audience is split. In New Zealand, 10:00 to 12:00 in Auckland and Wellington works well and maps to late evening in Greenwich Mean Time on the previous day.

What if my audience is in multiple time zones?

Start by looking for an overlap window. The goal is a time that reaches one region in the morning while another is on lunch or early afternoon. If there is no clean overlap, rotate your posting times and test across a few weeks. You can also repost to capture a second wave of traffic.

A simple overlap that often works is early afternoon in Central Europe. Two in the afternoon Central European Time lands as morning on the East Coast of North America and late morning in parts of Latin America. It is also workable for the United Kingdom and Ireland. For example, Ivana Todorovic often posts around two in the afternoon Central European Time to hit Europe in the afternoon and North America in the morning with one post.

If overlap is not possible, rotate your slot. One week aim for Europe mornings. The next week aim for North America mornings. Track saves, comments, and click throughs to see which pattern holds your reach.

Reposting helps you cover the second wave. If you post at one in the afternoon Central European Time and you want to catch people in North America during lunch, repost at seven in the evening Central European Time. The repost puts your content back at the top of more feeds when that audience is active. For example, Jasmin Alic reposts six to eight hours after the original to extend the post’s reach across time zones.

You can also use a structured repost routine. For example, Rabija Osmanagic reposts to reach new time zones, uses a day without a new post to stay visible, and removes the repost before the next post to keep the profile clean. This simple system gives a good post a second chance in another region’s prime window.

Best Time for the Company Page 

The short answer is weekday mornings and lunch are your safest and most reliable slots.

Most professional activity on LinkedIn happens during the business week, with Tuesday and Thursday often delivering the strongest engagement. Start with mid morning from 10:00 to 12:00 and add a lunch post from 12:00 to 13:00, then test a light late afternoon slot from 16:00 to 17:00.

Company pages usually build reach more slowly than personal profiles, so consistency matters more than chasing one perfect minute. Keep your highest value content for the middle of the week when attention is strongest, and reserve Fridays for lighter items if you post at all. A simple pattern is two to three posts on Tuesday to Thursday, scheduled for late morning and lunch.

Match the format to the moment. Use morning for thought leadership, reports, or product updates when people are most focused. Use lunch for shorter, visual posts such as tips, polls, or quick stories. Use late afternoon for conversational items that invite replies and simple reactions.

Encourage early internal engagement. Ask a small group of employees to react and comment in the first few minutes to help the post gain initial momentum. Employee advocacy also expands reach into fresh networks that your page would miss on its own.

If your company works across time zones, publish in waves rather than forcing one global time. Post once for Europe in late morning local time, then schedule a second post or a refreshed angle for North America in its late morning. If you only have one slot, anchor to the largest audience’s mid-morning and let employees in other regions add thoughtful comments when they come online.

How to Find Your Best Posting Days and Times

All the research and charts above are useful, but they will only take you so far. The truth is that your best posting schedule is unique to your audience.

Different industries, time zones, and even post formats can shift what “best” looks like. The sweet spot for a B2B SaaS founder in New York is not be the same for a recruiter in Berlin or a career coach in Sydney.

That’s why we built posting times feature inside AuthoredUp. Instead of guessing, you get a clear picture of:

• Hotspots (the orange zones) where your audience is most active
  
  
• Landmark posts (the blue dots) showing when your biggest wins happened

Here’s a real example from our team at AuthoredUp. Ivana, Zoran, Ivan, and our company page each have different high-engagement hours.

While one profile sees strong engagement mid-morning, another performs best later in the afternoon. Even the company page follows a different rhythm. It’s a clear reminder that there is no universal “best time” your ideal posting window depends on your audience, role, and posting style.

In AuthoredUp with a glance, you can see the best windows to post and avoid relying on outdated “universal” rules. 

FAQ

Is it better to post on LinkedIn at night or in the morning?

Morning is usually better because your post has the whole day to collect engagement. Night posting can still work if your audience is in a different time zone or if you’re targeting industries active outside the 9‑to‑5 window, but for most professionals, morning posts consistently give content the longest life and highest reach.

Should I post at the exact same time every day?

Consistency helps, but LinkedIn does not require precision to the minute. Aim for consistent windows (for example, late morning) rather than obsessing over posting at 10:02 every day. Also, make sure to track when your audience is their, because people change habits over time, so make sure that you adjust your posting schedule if engagement patterns shift. Think in terms of audience behavior cycles rather than rigid routine.

Does LinkedIn penalize you for posting too often?

LinkedIn does not punish frequent posters, but your posts can compete with each other if you publish multiple times a day. Allow a few hours between posts to give each one room to perform. Research by Richard van der Blom shows that new posts within 24 hours split the average reach rather than boosting it cumulatively. 

Is there a “golden hour” for LinkedIn posts?

Yes, but it is not the same for everyone. The “golden hour” is the first one to two hours after you hit publish, the period when early engagement (likes, comments, shares) signals to LinkedIn that your post is worth pushing into more feeds. For most audiences, posting between 8 AM and 12 PM local time gives your content the longest runway for that engagement to build. 

Should I avoid posting during holidays?

It depends on your audience. During major holidays, activity dips in most industries, but some niches (like retail or event planning) see spikes. Test a few holiday posts before writing them off completely.

Is it bad to post on weekends?

Not necessarily. Overall engagement drops on Saturdays and Sundays because many professionals log off LinkedIn. However, certain audiences, like students, creatives, or people in job search mode, are often more active on weekends. It depends on who you are trying to reach.

Is it okay to post late at night?

If your audience is awake and active then it can work. But if you are posting at midnight for a 9-to-5 professional crowd, your post may be buried by morning. Always consider the daily rhythm of your audience.