How Often to Post on LinkedIn for High Performance?

Did you know that out of LinkedIn's 260 million monthly users, only about 1% actively share posts?

Yet, these 3 million users collectively rake in a staggering 9 billion impressions.

This brings us to an important question: How often should you post on LinkedIn?

It's a valid concern.

Post too little, and you lose visibility. 

Post too much, and you risk annoying your audience. 

The sweet spot depends on your goals, audience, and ability to stay consistent.

Here’s a practical guide to help you find your rhythm, maximize engagement, and grow your LinkedIn presence.

Finding Your Perfect Rhythm

The best posting schedule is the one you can maintain. 

It doesn’t matter whether you post daily or weekly if you’re inconsistent. 

Consistency is key to building your personal brand on LinkedIn.

Let's talk strategy. 

Here's a breakdown of the pros and cons of different posting frequencies so you can find what works best for your goals.

Daily Posting

If you're looking to quickly grow your personal brand and build a strong following, daily posts can be very effective. 

Daily posting keeps you at the top of mind, but it requires a significant time commitment and a constant stream of fresh content ideas.

Statistics indicate that 09:00 AM is often the prime time to post on LinkedIn for maximum reach, performing better than the next best time at 08:00 AM.

However, this highly depends on your audience, competitors, goals and your schedule.

On the other hand, avoid late-night posts, as posting at 10:00 PM tends to be the least effective.

Weekly Posting

This is a more manageable and still very effective frequency.

Posting 3 to 5 times a week can significantly enhance your visibility and engagement. It is a more sustainable approach for most LinkedIn users.

It strikes a good balance between maintaining a consistent presence and not overwhelming your audience.

To make the most of each post, focus on high-engagement days of the week.

When planning your weekly posting schedule, here's what the best practices say:

🌟 Example: If you're putting together carousels or in-depth articles, posting just twice a week can still be very effective.

Many successful LinkedIn creators use this strategy to focus on value-rich content that gets noticed and remembered.

It's important to note, however, that this strategy tends to be more effective for those who have already established their personal brand.

A great example of this method in action is this post by Ivana Todorovic.

Ivana’s strategy is focused on providing value to her followers.

She shares insights, tips, and personal experiences related to content creation and building a brand on LinkedIn.

It’s a sustainable way to stay relevant without burning out and ensures each post brings genuine value to your followers.

💡Pro Tip

AuthoredUp stands out with its seamless integration with LinkedIn's scheduling feature, enabling you to post content in advance.

Additionally, the Calendar View feature provides a visual overview of your content plan, helping you maintain consistency and track your posting frequency.

You can quickly reschedule or delete posts directly from the calendar, ensuring you stay organized and efficient in your LinkedIn content strategy.

Don't Over-Post

Posting too often on LinkedIn can dilute your message, overwhelm your audience, and reduce engagement. 

The key is to strike a balance between staying visible and providing valuable content without spamming your followers. 

Here’s how to approach posting frequency to keep your audience engaged and your brand credible:

Aim for One Post a Day

Stick to one post per day for optimal engagement and reach. 

This frequency keeps you consistently visible without crowding your followers’ feeds. 

By focusing on one high-quality post daily, you ensure each message gets the attention it deserves, which leads to stronger engagement and a more professional online presence.

Posting Twice a Day

If you need to post twice in one day—perhaps to share breaking news or a particularly valuable resource—make sure to space them at least 7 hours apart. 

This approach helps prevent audience fatigue and gives each post a fair chance to be seen and engaged with. 

Posting twice, with a significant time gap, allows you to reach different segments of your audience who may be active at different times.

If you are asking, "Is posting 3 times a day too much?" our answer is yes! 

We analyzed 1000s of profiles, and none of the successful ones post do not post 3 or more times a day.

So remember, it is not recommended to post multiple times because it can dilute your reach.

How to decide posting frequency for you

Finding your optimal posting frequency requires systematic testing and monitoring.

Use this comprehensive checklist to build, track, and optimize your LinkedIn posting strategy. Whether you're just starting or fine-tuning an existing approach, these actionable steps will help you decide how many times a week you should post on LinkedIn. 

Success Checklist: Master Your LinkedIn Posting Schedule
‍
1. Set Foundation‍
□ Define clear goals (branding/leads/networking)
□ Choose the target audience and identify their pain points
□ Audit current content performance
□ List key topics/themes

2. Plan Posting Schedule
□ Select initial frequency:
      - New profiles: 3-5 posts/week
      - Established profiles: 2-3 posts/week
      - Company pages: 2-3 posts/week (depending on the team)
□ Plan content mix (industry insights/personal stories/tips)
□ Schedule posts 1-2 weeks ahead to
□ Space posts a minimum of 24h apart

3. Track Performance
□ Monitor weekly:
      - Engagement rate (aim for >2%)
      - Comments per post (try to increase it)
      - Follower growth (maintain it steady)
□ Document and analyze best-performing:
      - Post types
      - Publishing times
      - Topics

4. Optimize & Adjust
□ Review metrics every 2 weeks to identify trends
□ Increase frequency if engagement stays >2%
□ Decrease if engagement drops
□ Test new posting times
□ Analyze competitor posting patterns
□ Update content strategy based on top posts

5. Maintain Quality
□ Content feels sustainable to create
□ Each post adds unique value
□ Audience feedback is positive
□ Engagement is genuine
□ Network growth is steady

There’s no universal “best” posting frequency—it depends on your audience and goals. 

To find what works, track performance, analyze metrics, and adjust regularly.

This data-driven approach ensures your LinkedIn strategy remains targeted, impactful, and aligned with your objectives while boosting your reach.

💡Pro Tip

AuthoredUp's Analytics provides valuable insights into your LinkedIn performance, helping you refine your posting strategy.

By tracking metrics like impressions, clicks, and engagement rates, you can identify your audience's preferences and better optimize your posting frequency.

This approach ensures you maximize your impact on LinkedIn and achieve your desired outcomes.

Adjust Posting To LinkedIn Trends and Algorithm

LinkedIn’s platform evolves constantly, and so should your posting strategy. 

Adapting to trends and algorithm changes ensures you stay relevant.

Here’s how:

Stay Current

Keep a weekly eye on trending topics within LinkedIn, particularly in your industry. 

Posting once a week on a trending topic can help you capture more attention and engage with discussions that matter to your audience. 

This approach keeps you timely and relevant, positioning your brand in touch with current events and industry shifts.

Adjust to Algorithm Changes

LinkedIn’s algorithm occasionally favors certain types of content or posting frequencies. 

To stay effective, track updates on LinkedIn’s performance trends every couple of months, adjusting your posting schedule if necessary. 

For example, if LinkedIn favors video content, try posting at least one video weekly instead of only written content. 

Regular adjustments help maintain visibility and engagement as the algorithm changes.

By keeping an ear to the ground on LinkedIn trends and actively engaging with industry content, you can optimize your posting frequency to align with what’s currently performing well. 

This approach ensures you stay visible, relevant, and connected with your audience in a way that resonates with LinkedIn’s current dynamics.

Make Non-Posting Days Work for You

Staying active on LinkedIn doesn’t always mean posting. 

Commenting, sharing, and engaging with your network are equally important.

By regularly interacting with your audience and other creators, you create meaningful connections and show your followers that you’re genuinely interested in the conversation.

Think of each comment as an opportunity to provide additional value, share insights, and strengthen your professional community.

This is essential for long-term engagement and growth on the platform.

If you need proof, look at how Jamin Alić is using comments as main strategy to grow authority and brand influence.

He spends at least 1 hour a day commenting.

Did you try this commenting strategy?

If not, start today, and you will be amazed.

How Often to Post on Your LinkedIn Company Page?

According to LinkedIn, companies that post weekly see a 2x lift in engagement with their content.

Posting on a LinkedIn company page requires a strategy distinct from personal profiles.

Besides all the things that a personal profile needs to check, you should focus on maintaining steady brand visibility, leadership, and targeted client engagement. 

A consistent, strategic posting schedule helps build credibility, increases reach, and positions your business as a go-to resource in your field.

Here’s how to plan your posting frequency for a company page:

Post 2-3 Times Per Week

For most businesses, posting 2-3 times a week is effective for staying visible without overwhelming followers. 

Studies suggest that this frequency maintains a consistent presence, allowing each post to be seen and engaged with by your target audience. 

This frequency will allow you to share valuable content while leaving room for organic engagement to build between posts.

Increase Frequency for High-Engagement Content

If your company regularly produces high-engagement content, like industry reports or case studies, you might consider posting up to five times per week. 

High-quality content can sustain a higher posting frequency because it delivers unique value and keeps your audience returning for insights. 

However, avoid daily posts unless your audience actively engages with each one—too much content can reduce overall engagement.

Time Your Posts with Industry Trends

Aligning your posting schedule with industry trends and relevant news keeps your brand in sync with what’s happening in your sector. 

For example, if there’s an important industry event, increase your posts to cover key updates or share thought leadership around the event. 

This approach demonstrates responsiveness and positions your company as an industry leader, creating content that is timely and resonates with your audience.

Highlight Major News Monthly

Once a month, share a major post highlighting your company’s milestones.

Share posts about awards, new product launches, or partnerships to show the company’s growth and commitment to innovation.

By posting regularly but strategically, your company page can attract attention, foster engagement, and support meaningful connections with your target audience.

Conclusion 

Finding the right posting frequency isn’t just about being active—it’s about being strategic. 

From daily or weekly posting to experimenting with diverse content types, each approach serves a specific purpose in building your brand and engaging your audience. 

Analyzing your performance data and adjusting your strategy based on LinkedIn trends.

By implementing a balanced, data-driven strategy, you can keep your content impactful and engaging while growing a meaningful presence. 

Remember, consistency and quality will always outperform sheer volume.

Always focus on delivering value with every post and interaction.

Use AuthoredUp to Create an Optimal Posting Frequency 

AuthoredUp offers a set of features designed to streamline your content creation and scheduling process, ensuring you stay on track with your posting frequency and quality.

• Content Scheduling and Planning - AuthoredUp integrates seamlessly with LinkedIn's native scheduling feature, allowing you to plan and schedule posts in advance. This ensures a steady flow of content without the need for daily manual posting.
• Repurposing High-Performing Content - With AuthoredUp's "One-Click Repost" feature, you can easily reuse previous posts that garnered high engagement. This maximizes the value of your best content and keeps your audience engaged. 
• Schedule and Plan Ahead - AuthoredUp’s Calendar allows you to plan your posts days, weeks, or even months in advance. This ensures you’re consistently posting, even on busy days, so your audience stays engaged.  
• Track Performance with Analytics - AuthoredUp's analytics provide a complete overview of your LinkedIn content's performance over time, enabling you to fully understand and measure your strategy's impact.

Ready for a free ride?

Claim your free trial today and start elevating your LinkedIn strategy with seamless content creation, scheduling, and management.

FAQ

1. How many times a week should you post on LinkedIn?

Posting 3 to 5 times per week is generally effective for maintaining visibility and engagement on LinkedIn. This frequency allows you to stay present in your network's feed without overwhelming your audience. It's important to focus on delivering high-quality content that provides value to your connections.

2. How often should a business post on its LinkedIn company page?

For company pages, posting at least once per week is recommended, as companies that post weekly see a 2x lift in engagement with their content. Depending on your audience and content strategy, increasing this to 2-3 times per week can further enhance engagement. Consistency is key to building and maintaining a strong presence.

3. Should I post every day on LinkedIn?

Posting daily can be valuable, especially if you're aiming to rapidly build your personal brand and following. However, this approach requires a significant time commitment and a constant stream of fresh content ideas. It's crucial to ensure that each post offers value to your audience to prevent content fatigue.

4. Is there a limit to post on LinkedIn?

Yes. LinkedIn allows up to 60 posts per day across all groups, and 5+ posts per day on your personal profile. Note that posting this frequently isn't recommended for optimal engagement. 

5. Can posting too often on LinkedIn be harmful?

Yes, over-posting can overwhelm your audience and lead to decreased engagement. It's important to strike a balance between maintaining visibility and providing valuable content. Posting too frequently without offering meaningful insights can result in audience fatigue and may diminish the impact of your posts.

6. How much is too much posting on LinkedIn?

Posting more than once per day typically reduces engagement. Space posts at least 7 hours apart if you need to post twice.