Best Days to Post on LinkedIn in 2024 - Data-Backed Insights

Struggling to get your LinkedIn posts noticed? 

You’re not alone. 

With over a billion LinkedIn users worldwide, consistency is key to standing out. 

Posting at least three times weekly signals reliability to both your audience and LinkedIn’s algorithm. 

We analyzed 25,000 profiles in 2024 to find the best days to post.

Whether you’re posting once, twice, or multiple times a week, this guide will help you maximize visibility and streamline your content strategy.

Why Posting Schedules Matter on LinkedIn

When you post can shape who sees your content and how widely it’s shared. 

The algorithm favors posts that quickly gain traction, so choosing optimal days increases the chance of early engagement—boosting visibility across your network.

LinkedIn rewards users who post steadily across the week, not just on isolated days. 

Additionally, consistent activity signals to LinkedIn that you’re a valuable contributor, leading to better placement in the feed and more frequent interactions from your audience.

💡Pro Tip

The algorithm rewards consistency, but tracking your posting schedule manually is time-consuming.

AuthoredUp's activity chart works like a fitness tracker for your LinkedIn presence - each dot represents a post, making it satisfying to maintain your streak.

Discover your actual posting rhythm and optimize it for algorithm favorability with a free AuthoredUp trial - get your personalized activity chart today.

Optimal Posting Days (Based on Frequency)

Different posting frequencies can drive various levels of engagement. Here’s how to maximize your impact depending on how often you post.

Posting Once a Week

According to our data, if you’re posting once weekly, choose any day from Tuesday to Thursday. 

These days typically see higher engagement, giving your post a better shot at visibility. 

However, posting only once limits consistency, making it harder for LinkedIn’s algorithm to recognize you as an active presence. 

For those with limited time, this is a simple way to maintain some LinkedIn presence.

Posting Twice a Week

For greater reach, according to our findings, you should aim to post twice weekly. 

Effective combinations include:

• Monday and Thursday, 
• Tuesday and Thursday, 
• Monday and Wednesday.

By spreading posts out, you ensure maximum visibility across the week. 

Remember that whatever combination you choose, you should never pick consecutive days to post.

Also, avoid Fridays and Saturdays, as engagement tends to drop on weekends. Data has shown that end-of-week posts have limited traction. 

With a minimum of two posts a week, you’re setting a stronger foundation for audience recognition and interaction.

Posting 3 Times a Week

Now, we’re talking about a sustainable consistency with real visibility. 

Three posts per week is a great strategy for those who want to build a personal brand without spending every day on LinkedIn (as you have other stuff to do 🤓)

Choose any three weekdays to post. Monday, Wednesday, and Thursday are popular choices to keep presence steady. 

You should avoid Friday and Saturday as those are the lower engagement days.

🌟 Example: Post a helpful tip on Monday, follow up with a relatable story or a case study on Wednesday, and an industry trend on Thursday to capture attention.

This approach builds your audience and brand on LinkedIn while giving you flexibility.

Posting 4 Times a Week

Four posts give a balanced presence while prioritizing peak engagement days. 

With Monday to Thursday posting, you avoid lower engagement times and allow time between posts for your audience to interact.

🌟 Example: Start Monday with a thought leadership article, Tuesday with an actionable tip, and save Wednesday for an engaging question or poll. Thursday can be used to highlight industry trends or personal learnings, making your content both timely and relevant. 

This strategy ensures a steady presence without over-saturation, creating anticipation for each post while boosting reach and interaction.

Posting 5 Times a Week

Posting five times a week keeps you consistently visible across LinkedIn’s feed, maximizing your reach without burnout. 

This approach works best if you’re highly active and can check LinkedIn regularly.

Spread posts from Sunday to Thursday to capture your audience during peak workdays, staying top-of-mind throughout the week.

Not available on weekends? 

Then alternatively, try Monday through Friday.

🌟 Example: Post a thought-provoking question on Sunday, a data-driven insight on Monday, and reserve a midweek spot for sharing industry news or a personal story. This method lets you stay highly active and visible across the week without risking a dip in engagement over the weekend.

This approach is best for those looking to stay highly active and consistently grow their following.

💡Pro Tip

AuthoredUp’s Calendar makes it easy to manage your LinkedIn posting schedule by showing all your planned posts in one simple view. 

You can set up posts for the best days, track frequency, and make sure you're not missing key engagement days. 

The Calendar helps you plan ahead and stay consistent, so you’re always posting on the right days without rushing or losing track. 

This organized approach saves time and ensures your content reaches the right audience when they’re most active.

Find the Best Days to Post Based on Your Audience's Habits

Knowing the general best days is helpful, but you should try to tailor your schedule to your audience’s preferences and engagement patterns. 

By understating how and when your followers interact with your content can maximize the visibility and effectiveness of your content. 

How do you look into audiences' habits?

Use LinkedIn Analytics to Track Engagement 

Analyzing metrics provides insights into how your audience responds to posts on different days. 

Tailoring your posting days based on your specific data ensures you’re reaching people when they’re most engaged.

🌟 Example: If you see higher engagement on Wednesdays and Thursdays, those may be your best days to post. 

Conduct Surveys or Polls for Direct Feedback

Sometimes, the simplest approach is to ask your audience. 

Use LinkedIn polls to ask followers which days they’re spending most of their time on LinkedIn.

This method adds a personal touch and can reveal preferences that data alone might miss, allowing you to shape your schedule around your audience’s preferences.

Observe Competitors’ Posting Schedules

Explore when others in your industry are posting and what engagement they receive. 

For example, if you notice competitors post on Tuesdays and get high engagement, consider incorporating that day into your schedule.

Learning from successful practices can provide a quick boost to your strategy and help you identify overlooked days.

Test and Adjust Regularly

Audience behavior can shift over time, so keep testing new posting days to see what works best. 

Adapting your schedule based on these tests keeps your strategy fresh and responsive.

🌟 Example: If you’ve consistently posted on Mondays and seen moderate engagement, try posting on Wednesdays and see if it improves. 

To strengthen your presence on LinkedIn, you need to regularly fine-tune your posting schedule. 

Finding the best days for your audience is about experimenting and adjusting based on results, not just picking the most popular days. 

💡Pro Tip

‍AuthoredUp's Analytics provide detailed insights into your LinkedIn audience's engagement patterns, helping you identify the most effective days to post. 

By analyzing metrics such as impressions, reactions, comments, and shares across different days, you can determine when your audience is most active. 

This data-driven approach enables you to tailor your posting schedule to align with your audience's habits, maximizing reach and engagement. 

Regularly reviewing these analytics allows for continuous optimization, ensuring your content strategy remains effective and responsive to audience behavior.

Bonus Tips for Optimizing LinkedIn Presence

Here are some tricks to help you maximize your reach and keep your LinkedIn presence strong, even on non-posting days.

Engage Through Comments on Non-Posting Days

Engaging through comments is a powerful tool—interacting with others, even on your off days, can expand your visibility. 

Our research shows that indirect comments can boost reach by up to 240%.

Answering comments on your posts, even on days when you're not posting, can help you keep your profile in focus of attention.

Avoid Posting Multiple Times a Day

Posting more than once a day can actually hurt your reach. 

Research by Richard van der Blom shows that new posts within 24 hours split the average reach rather than boosting it cumulatively. 

So, instead of rushing to post right after you share something, wait until your first post has had time to get noticed. 

Keep Weekend Posts Casual

If you still choose to post on weekends, consider making your post more casual. 

Weekends can be great for sharing personal stories or lighter content that connect in a more relaxed way.

This approach helps you engage your audience on a more personal level, creating stronger bonds.

These easy tips can help you stay active, reach more people, and keep up a strong presence on LinkedIn.

Conclusion

Choosing the right days to post on LinkedIn can help boost your reach.

Aim for days between Monday and Thursday, adjusting frequency to fit your goals. 

But remember, consistency and engagement are what truly make an impact. 

When you post regularly, LinkedIn and your audience see you as someone worth following. 

Test different days, watch the results, and adjust as needed to stay visible and relevant.

Using AuthoredUp to Grow Your Personal Brand

AuthoredUp offers several features to help you determine the best days to post on LinkedIn:

• Dashboard: Provides detailed insights into your post-performance, highlighting which days yield the highest engagement.
• Calendar View: Displays your posting schedule, allowing you to identify patterns and adjust your strategy for optimal days.
• Post Performance Metrics: Offers data on impressions, likes, comments, and shares, enabling you to assess which days resonate most with your audience.
• Content Scheduling Tools: Facilitate planning and scheduling posts in advance, ensuring consistent presence on the most effective days.

Using these features can enhance your LinkedIn strategy by aligning your posting schedule with your audience's habits.

FAQ

Is Monday a good day to post on LinkedIn?

Yes, Monday is a good day to post on LinkedIn. Starting the week with a post can capture your audience's attention as they begin their workweek, setting a positive tone for engagement.

Is Tuesday a good day to post on LinkedIn?

Absolutely, Tuesday is considered one of the best days to post on LinkedIn. User activity typically peaks on this day, leading to higher engagement rates. So make sure to keep the highest-quality posts for Tuesday.

Is Wednesday a good day to post on LinkedIn?

Yes, Wednesday is an excellent day to post. Mid-week posts often receive substantial attention, as professionals are actively engaging with content during this time.

Is Thursday a good day to post on LinkedIn?

Thursday is a great day for posting. As the week progresses, users continue to engage actively, making it an opportune time to share content. You can post social proofs, testimonials or educational posts on Thursday.

Is Friday a good day to post on LinkedIn?

Friday can be a good day for lighter, more casual content. Consider sharing a funny meme, a personal anecdote, or a weekend recommendation. You can also use Friday to thank your network for their support or to ask a fun question to spark engagement.

Should I post on LinkedIn on Saturday and Sunday?

While less common, weekend posting can be effective if done strategically. During the weekend, there is much lower competition in the feed, so your post can be presented multiple times to the same person. Note that on Saturday and Sunday you can post later in the day, as people have different routine in the morning.

How many times a week should you post on LinkedIn?

For best results, aim to post 3-5 times a week. This frequency helps you stay visible and consistent without overwhelming your audience. LinkedIn’s algorithm also favors regular posting, which can enhance your reach and engagement. However, quality over quantity is crucial. Ensure each post offers value, whether it's informative, inspiring, or engaging.

How many times a day should you post on LinkedIn?

It's advisable to post once per day. Multiple daily posts can split engagement, as LinkedIn's algorithm may limit the reach of additional posts.

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