10 Engaging Linkedin Company Posts Ideas With Examples

LinkedIn is a powerful platform for business growth, yet many companies are missing out on its full potential.

Why?

Well, it mostly boils down to not knowing what to throw out there.

Without a clue about what grabs attention, many posts once in a blue moon or just ghost the platform entirely.

That's a bummer because LinkedIn can do wonders when used right.

It's like a secret weapon for snagging top-notch talent, raking in leads, and making meaningful connections—all of which are pretty much the bread and butter of growing a successful business.

So, if your company's LinkedIn game has been more of a snooze than a boom, or you're just hunting for some new ideas to shake things up, here are 10 LinkedIn post ideas that'll get your company noticed, boost your brand, and help you win big in business.

Whether you’re seeking first post on LinkedIn company page examples or looking to refresh your current approach

Time to make LinkedIn work for you!

💡 Note: Before you begin with your activities make sure you have a great company description.

Our free "About me preview" tool can help you with this.

1. Share Company News

Starting off with company news is a no-brainer. Sharing these milestones is a surefire way to catch attention and create some positive chatter whether you're:

• celebrating a recent award, 
• buzzing in the media spotlight, 
• announcing new partnerships, 
• securing funding, or 
• welcoming a high-profile executive to your team. 

Remember, though, the key is in the delivery.

Each announcement is an opportunity to highlight what sets your company apart.

Ditch the snooze-worthy press release format. Spice things up by infusing personality into your posts.

👉 Got an award? Share not just a snap of the trophy, but also a bite-sized story about what this achievement means to your team and the journey to bagging it. 

👉 Featured in the news? Don't just link the article—add a dash of your own commentary or takeaways.

👉 Onboarding a renowned executive? Craft a brief intro highlighting their expected impact and why their addition excites you.

This approach doesn't just boost your visibility—it positions you as an industry trailblazer with a vibrant company culture, far removed from the dull corporate stereotype.

Want to dial up the engagement even more?

Leverage the power of video.

As one of the most compelling content forms out there, a well-crafted video can dramatically amplify your message's reach.

Integrating video into your LinkedIn strategy can make your news impossible to ignore.

If it's a dynamic announcement of a new partnership, consider the example shared by the RevGenius community.

Also, Cognizant’s partnership announcement with Microsoft shows how to highlight major news in a visually appealing post, focusing on clear benefits to catch attention and foster engagement.

Here is another example of how Scratchpad had a proud moment, and how they showcased their achievements creatively.

Even if this is your first LinkedIn post for business, you can start small by celebrating recent achievements or giving praise for the excellent performance that you did. Set a positive tone and share good news with your audience.

2. Spotlight Your Employees

Showcase your team on your LinkedIn company page to improve your image in the community!

Celebrating your employees is not just a way to garner positive attention—it's a powerful strategy to strengthen your employer brand.

When potential hires see an engaged, thriving team, they’re more likely to feel connected and inspired to join you.

Here's how you can do it with flair:

🌟 Share Employee Stories — Craft a brief post highlighting an employee, their role, and their impact at the company. This is a fantastic opportunity to showcase the diversity and talents within your team.

📸 Celebrate with Visuals — Post photos or videos of your employees in action—be it tackling a project, attending a corporate event, or just enjoying their time at the office. These visuals speak volumes about your workplace vibe.

🤝 Authenticity is Key — Keep it real. Authenticity resonates with audiences far more than any polished, insincere content ever could. Celebrate your employees because you truly value their contributions and personality. A sincere post can elevate your brand and build trust.

For a bit of inspiration, look at Swiggy's approach—they know how to do it right!

For example, consider Google’s spotlight on an employee journey, which reveals how personal stories can highlight a culture of innovation and inclusivity. Additionally, they wisely used the announcement to invite people to see the open positions.

This kind of content not only boosts your visibility but also showcases your company as an attractive place to work.

Want to elevate your game even further?

‍Utilize the weekly employee spotlight series.

Feature a different team member each week to keep your content fresh and give your audience something exciting to look forward to. 

This series is an excellent opportunity to highlight your company culture and the people who make it special.

Feeling adventurous? Why not launch a themed series?

Perhaps spotlight employees with unique hobbies or those with the company for years.

The sky's the limit, so let your creativity run wild and have fun celebrating your team!

3. Share Your Company's Culture and Values

Your company's culture and values are the secret sauce that sets you apart. Why not share that uniqueness with the world on your LinkedIn company page?

Whether your vibe is more chill or strictly business, your company culture and the values you uphold shape your identity in the professional world and how people see your brand.

How to share your culture?

👉 Talk About It—Share why your company's culture rocks and how it's driving your success. Share specific stories or instances that paint a vivid picture of what life inside your organization looks like.

👉 Highlight Your Values—Your company's values are its north star. If "customer first" is your motto, share anecdotes of times when you went the extra mile for a customer or made a hard choice for their benefit. By sharing real-life stories, make your values tangible.

Tips for making your values a constant part of your LinkedIn presence:

👉 Keep It Consistent—Infusing your culture and values into your LinkedIn content shouldn't be a one-off. It would be best if you regularly share insights and examples of your values ​​in action. Weave these themes across your posts to make them a recognizable part of your brand's narrative.

👉 Be Real—Authenticity resonates. Show genuine examples of your culture and values in action, rather than just talking about them. Audiences connect with original stories, not generic ones.

Remember, consistently showcasing your company's culture and values helps cement your brand's identity in the minds of your audience.

It's not just about telling people who you are—it's about showing them through every interaction they have with your brand on LinkedIn.

For inspiration, look at how startups like Smallpdf take a stand on important issues, like their "Stand with Ukraine" initiative.

It’s a powerful way to communicate values beyond business, connecting with audiences on a deeper level.

Another example is the marketing company Edit, which posted about World Mental Health and how it supports its editors.

Look at how Bi/ond addresses women in ICT by spotlighting an important topic and inviting meaningful dialogue, effectively aligning the brand with a broader cause.

If you find yourself wondering what to post on LinkedIn business page that will strengthen your reputation, highlighting your unique values and beliefs is a great place to start.

4. Announce New Happenings and Innovations

Preparing something fresh and exciting? Your LinkedIn company page is the perfect platform to drum up enthusiasm!

Whether you're rolling out a new product, service, or planning an event, let your LinkedIn community in on the excitement.

What to include in your post?

👉 Details, Details, Details—What's the news? Is it a groundbreaking product, a must-attend event, or an innovative service? Clearly outline the what, when, and how, so your audience stays informed.

This is the post for a Linkedin live event hosted by Reveting:

👉 Call-to-Action (CTA)—Guide your audience on their next steps. Encourage them to sign up, give feedback, or simply learn more about your offering. A clear CTA can significantly boost engagement and response.

And how to boost engagement?

👉 Use Visuals to Boost Engagement—Catch eyes with compelling images, infographics, or videos. Visual content not only grabs attention but also enhances recall, making your announcement more memorable.

Additionally, it conveys your message quickly and effectively, potentially increasing your reach. Let’s take a look at Product Hunt's mobile app reveal.

Similarly, Zoom’s introduction of its new services program demonstrates how to keep new offerings concise and actionable, wrapping up with a direct CTA for immediate engagement.

Remember, the goal is not just to inform but to engage and invite your audience to be a part of your company's journey. 

‍

So even if this is your first company post on LinkedIn in a while, keep it straightforward—highlight what’s new and why it matters.

By using attractive visuals and providing clear CTAs, you can turn casual viewers into active participants or even advocates for your brand.

5. Cultivate and Share Industry Thought Leadership

Want to elevate your company's status and stand out in a crowded market?

Thought leadership is your gateway.

It's all about enriching your audience by sharing valuable insights and fresh perspectives on industry trends, challenges, and innovations.

This approach not only showcases your expertise but also secures your position as an industry frontrunner.

Why does it work?

✔️ Builds Credibility—By consistently sharing insightful, data-driven content, you establish your company as a knowledgeable authority in your field.

✔️ Educates Your Audience—Sharing knowledge, illuminating complex industry topics, or introducing novel ideas adds value and positions your brand as a thought leader who truly understands the space.

✔️ Fosters Trust—When audiences view you as a source of wisdom, they're more inclined to engage with your business.

The pitfall to avoid?

In the race to be seen as thought leaders, many fall into the trap of echoing what's already out there, failing to stand out.

True thought leadership requires originality and a profound understanding of your field. Anything less is just noise.

So, how can you enhance your thought leadership through a company post like this?

👉 Offer Unique Insights—Stand out by sharing insights grounded in genuine expertise and presenting new ideas.

👉 Leverage Expert Interviews—Engaging with industry experts not only enriches your content but also broadens your network and perspective.

👉 Research and Reflect—Dive deep into your industry's latest research, trends, and discussions to inform your content.

For instance, platforms like Bravado shine by providing actionable tips for sales professionals, leveraging their deep understanding of the sales industry to offer genuine value.

ByteByteGo's use of an eye-catching infographic approach to explaining APIs vs. SDKs shows how well-structured posts and visuals can simplify complex topics and position a brand as an industry resource.

This strategic approach fosters a community of engaged followers and potential clients who see your company not just as a service provider but as a vital source of knowledge and innovation in your field.

6. Share Behind-the-Scenes Sneak Peeks

There's something irresistibly captivating about peeking behind the curtain, whether it's the making of our favorite films or the inner workings of beloved companies.

Letting your LinkedIn followers in on the behind-the-scenes action at your company can add a layer of relatability and transparency that strengthens your brand connection.

Why is it effective?

✔️ Humanizes Your Brand—Sharing your team’s efforts makes your company relatable, turning it from a faceless entity into a team of dedicated individuals working towards a common goal.

✔️ Builds a Closer Connection—By sharing your behind-the-scenes moments, you invite followers into your company’s day-to-day, fostering a sense of inclusivity and belonging.

✔️ Enhances Engagement—These glimpses can spark curiosity, encourage interaction, and make your audience look forward to what you'll share next.

Possible content ideas for this type of LinkedIn company post?

👉 Event Preparations—Capture snapshots of your team setting up for a conference or engaging with attendees. These dynamic views give followers insight into your culture and energy.

👉 Product Development—Tease new products with images or clips of the creation process. Highlighting your team’s innovation and hard work builds excitement and anticipation.

Remember, the goal is to share moments that underscore the essence of your company, showcasing the dedication, creativity, and teamwork that propel your business forward.

For instance, Zendesk’s behind-the-scenes content not only captivates their audience but also deepens the connection they have with their brand by revealing the real people and efforts behind their success.

Don’t overthink it—sometimes the best content is right in front of you.

Canva’s behind-the-scenes peek is a perfect example of revealing the human side of your brand, offering a relatable glimpse into everyday operations.

Capture day-to-day activities and milestones that may seem routine but resonate with your audience as authentic, relatable, and engaging.

7. Promote Customer Success Stories

Sharing the triumphs and testimonials of your satisfied customers is an incredibly effective way to showcase your product or service in action.

It's more than just self-promotion—it's concrete proof of your value proposition at work, directly from those who've experienced it firsthand.

This not only illuminates the benefits of what you offer but also significantly boosts your credibility and trustworthiness.

How to do it?

👉 Reach Out to Happy Clients—Connect with customers who've seen great results from your offerings. Their enthusiasm and willingness to share can turn into compelling stories.

👉 Craft the Results-Focused Narrative—Whether you choose to write their stories or invite them to contribute, ensure the narrative is focused and highlights the tangible outcomes they achieved thanks to your product or service.

👉 Incorporate Visuals—Enhance the story with photos or videos. Visual elements add depth and authenticity, making the success story more engaging and relatable.

What should you focus on?

🎯 Showcase tangible results!

The key to an impactful success story is specific outcome.

Detail the specific benefits and improvements your customers experienced, like increased efficiency or higher ROI.

This solidifies your reputation as a solution provider that delivers on its promises.

Take inspiration from Aspireship, which effectively uses testimonials from their tech career accelerator students.

They not only showcase a happy customer but also add their commentary and relevant hashtags to widen their reach.

Similarly, Re:signal, an SEO company, proudly shares their nominations for six Global Search Awards alongside their clients.

This not only celebrates their success but also highlights the strength and effectiveness of their services.

By sharing customer success stories, you not only affirm the value of your offerings but also create an aspirational narrative for potential clients.

It's a powerful way to demonstrate your commitment to customer satisfaction and the impactful results your company can deliver.

8. Highlight Engaging and Humorous Company Stories

Everyone enjoys a good laugh or an intriguing tale, and your company is likely full of them!

Sharing these stories on your LinkedIn page not only entertains your audience but also strengthens their connection to your brand.

It humanizes your company, making it more relatable and approachable.

Why does this type of LinkedIn company post work?

✔️ Builds Connection—Sharing real-life stories fosters a sense of intimacy and familiarity, making your audience feel closer to your brand.

✔️ Enhances Engagement—Interesting or humorous content tends to capture attention, encouraging likes, shares, and comments.

✔️ Shows Personality—It's a chance to showcase your company's culture and personality beyond the professional side.

Where to find story ideas?

Start from scratch and look around you; many great stories await if you know how and where to look.

👉 Origins and Milestones—How did your company come to be? Any funny mishaps along the way?

👉 Day-to-Day Anecdotes—Perhaps a light-hearted moment during a team meeting or an unexpected event that brought the team closer.

👉 Employee Spotlights—Stories focusing on the fun or unique personalities and contributions of your team members.

A prime example is how Semrush captivated their audience with Boo memes, striking a perfect balance between relevance and humor.

Another good example is Hootsuite’s playful post. By using a common problem or behavior, you can create content that resonates with audiences and showcases brand personality.

And how to find your story?

Look for moments that sparked laughter or joy among your team. These instances are gold when it comes to engaging content.

Don't shy away from less-than-perfect situations.

Often, the best stories come from overcoming unexpected challenges or humorous setbacks.

By sharing these gems, you not only entertain your audience but also invite them to see the human side of your business. 

It's a powerful way to bolster loyalty and warmth towards your brand, encouraging not just business transactions, but genuine relationships.

9. Dispense Valuable Advice and Tips

Standing out in your industry and drawing in potential clients can significantly benefit from sharing expert advice or practical tips.

By offering your insights, you not only cater to the curiosity and needs of your audience but also establish yourself as an authority in your field.

This not only attracts attention but builds trust—a key factor in fostering business relationships.

How to share your expertise?

👉 Listicles and How-tos—Break down your advice into simple, actionable steps or listicles. This format is reader-friendly and highly shareable.

👉 Address Common Questions—Think about the frequent inquiries you receive from clients or customers. Addressing these questions publicly can provide value to a broader audience with similar concerns.

👉 Stay Current—Keep an eye on trending topics within your industry. Offering your take on these discussions can position you as a thought leader.

How to find inspiration?

🔎  Research—Use search engines, industry blogs, and forums to discover what your audience is curious about.

🔎  Listen to Your Audience—Engage with your community on social media or through comments on your posts. Their questions can inspire valuable content.

🔎  Crafting Your Content—Once you've identified potential topics, focus on providing detailed, practical advice. The goal is to offer solutions that your audience can apply, thereby enhancing their trust in your expertise.

🔎  Be Specific and Helpful—Your advice should be actionable and precise. The more specific your tips, the more beneficial they will be to your audience, which in turn, enhances engagement and visibility for your content.

Companies like Chili Piper and Lavender serve as great examples.

Chili Piper shares insights on optimizing landing pages.

On the other hand, Lavender offers tips on crafting effective emails. Both demonstrate their deep understanding of their fields and provide tangible, useful advice to their followers.

Take for example, AuthoredUp’s post that showcases how data-backed tips and insights can transform simple advice into a compelling conversation starter.

By sharing specialized knowledge and actionable tips, not only do you provide value, but you also build a rapport with your audience, setting the stage for lasting engagement and potential business opportunities.

10. Highlight Job Openings and Talent Search Efforts

In the competitive landscape of today's job market, securing top talent is as crucial as landing new clients.

With the current candidate-driven market, standing out is key to attracting the right individuals to your team.

LinkedIn, known for its professional network, is the ideal platform for showcasing your job openings and recruitment drives.

It's not just about filling positions—it's about communicating your brand's growth, culture, and values to prospective employees and the wider market.

Why is this type of LinkedIn company post effective?

✔️ Reach Passive Candidates—LinkedIn allows you to connect with professionals who might not be actively job hunting but are open to compelling opportunities.

✔️ Brand Visibility—Promoting jobs and recruitment initiatives enhances your visibility not only to potential candidates but also to clients and partners by demonstrating your growth and dynamism.

How to do it right?

👉 Write Compelling Job Descriptions—Go beyond the basics. Ensure you emphasize the essence of your company culture and the specific benefits of joining your team.

👉 Showcase Your Culture—Use your job posts and recruitment content to highlight what makes your company a great place to work. This can include employee testimonials, benefits, and unique aspects of your work environment.

👉 Leverage Employee Networks—Encourage your current employees to share job openings. Their endorsement can add credibility and widen your reach to potential candidates in their networks.

Consider how Reddit showcases their job openings, effectively utilizing their platform to highlight their culture, mission, and the unique opportunities they offer.

This approach not only draws attention to their specific vacancies but also enhances their overall brand as an employer.

Another example is Capgemini’s hiring post, featuring multiple roles and direct application links, making the recruitment process straightforward and effective.

How about an extra tip?

Ensure your job postings resonate with the caliber of talent you wish to attract.

Avoid generic descriptions and focus on creating engaging, precise, and reflective content of your company's culture and values.

This can boost your brand's reputation as a forward-thinking and desirable employer.

Conclusion

And there you have it—10 creative and effective LinkedIn post ideas to make your company shine and connect with your audience.

The essence of a successful LinkedIn strategy is crafting posts that are insightful and engaging and add real value to your followers.

However, the impact of your LinkedIn strategy isn't just in the ideas but in their execution.

Your content must be polished, engaging, and tailored to your target audience.

To achieve this, consider leveraging tools to enhance your content creation process. That’s where AuthoredUp comes in.

About AuthoredUp

AuthoredUp is your go-to solution for crafting LinkedIn posts that stand out. From writing to formatting and previewing, you can use it to streamline the content creation process. 

Here’s how AuthoredUp can support each strategy and help you maintain a consistent, engaging LinkedIn presence:

• Use bold, italic, and bullet formatting to create posts that will make your every post and boost engagement
• Save and manage drafts effortlessly so you can plan upcoming posts keeping a creative flow.
• Preview posts across devices to ensure your content always looks sharp
• Schedule your content with a Calendar view that keeps your strategy on track.
• Access over 200 hooks and 150+ CTA templates to create posts that drive engagement, ideal for everything from job postings to behind-the-scenes shares.
• Ensure your every post is clear and impactful with built-in readability scoring.
• Save frequently used phrases or brand messages as snippets for easy access, ensuring consistency across posts
• Reuse top-performing content with a single click, perfect for sharing high-impact customer success stories or popular employee features again.
• Analyze past performance with in-depth analytics to fine-tune your approach.

‍‍FAQ and Troubleshooting

‍What should be the first post on a LinkedIn company page?‍

Start with a clear introduction to your company’s mission, values, and goals. This sets the foundation for your brand identity on LinkedIn, giving followers insight into what your company stands for and what they can expect from your content. Consider adding a welcome message and an invitation for followers to connect and engage.

How often should companies post on LinkedIn?

Posting 2-3 times per week is ideal for maintaining steady visibility and staying top-of-mind without overwhelming followers. Consistency helps build familiarity, and a balanced posting schedule allows for engagement without causing content fatigue among your audience.

What types of LinkedIn posts get the most engagement for companies?

Posts that highlight employee spotlights, company culture, and behind-the-scenes insights tend to drive high engagement. Visuals, like photos or short videos, further capture attention, making these posts relatable and authentic. Followers enjoy seeing the people and values behind the brand.

How can I make a LinkedIn post more engaging?

Start with a strong hook that captures attention right away, add a relevant visual, and finish with a question or a call-to-action (CTA) to foster interaction. Asking for opinions, feedback, or experiences encourages engagement and makes your content feel more conversational and accessible.

What are some good LinkedIn post ideas for recruiting?

Highlight open roles, share team achievements, and celebrate employee success stories. This showcases your company culture and helps potential candidates see your brand as a desirable place to work. Highlighting values, benefits, and growth opportunities can also help attract talent that aligns with your mission.

Keep Learning

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