LinkedIn Weekly
Content Mix Planner

Free tool to plan a week of LinkedIn posts that actually work. Pick your goal, your profile type, and how much time you have per week. Get a Monday-to-Thursday schedule with the right formats, topic mix, and poll rotation, built from AuthoredUp's analysis of 967,450 LinkedIn posts. No more staring at a blank editor on Monday morning.

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Frequently asked questions

What is AuthoredUp?

AuthoredUp is an all-in-one app for content creation on LinkedIn, available as a Chrome extension and web platform. It is crafted for everyone eager to sharpen their personal brand, not just professional copywriters. And the best thing, it is not taking a cookie or doing automation on LinkedIn.

AuthoredUp is versatile, supporting both personal profiles and company pages. Interested? Sign up here and begin with a 14-day free trial, no credit card necessary.

How do I use this weekly content mix planner?

Pick your primary goal (authority, reach, leads, or engagement), whether you're posting from a personal profile or a company page, and how much time you have per week (30 to 300 minutes). You'll get a Monday-to-Thursday schedule with the right formats, a topic mix with category percentages, and a monthly poll rotation. Copy the plan as text when you're done.

Is this tool free?

Yes, completely free. No account needed, no limits on how many times you use it. Your data stays in your browser and we don't collect or store anything you paste.

Why does having a content mix matter on LinkedIn?

Posting the same format every week flattens your reach. LinkedIn's algorithm rewards range, different formats signal different strengths to different audience segments. A mix also protects you from format-specific algorithm shifts: when video reach drops, your image and carousel posts keep you visible.

Does this work for both personal profiles and company pages?

Yes. The tool builds different plans for each. Personal profiles and company pages get different reach and engagement patterns on LinkedIn, so the format recommendations and topic mix swap accordingly. Pick the one that matches where you're posting.

How is this different from generic LinkedIn content advice?

Most advice tells everyone to "post three times a week and mix formats." We show you what specific mix, in what time budget, for your specific goal and account type. The recommendations come from AuthoredUp's analysis of 967,450 LinkedIn posts from April 2025 to March 2026 — real format multipliers, real posting rhythms.

How often should I regenerate my content mix plan?

Every time your goal shifts or your available time changes. If you're in the same mode for months (building authority, say), one plan can carry you. If you switch to lead generation next quarter, regenerate, then the format and topic mix will change noticeably.

What do I do with the plan once I've generated it?

Copy it as text, then use it as your weekly outline. Write each post in whatever tool you prefer or use AuthoredUp to draft, format, preview, and schedule the entire week directly inside LinkedIn.