Looking to improve your LinkedIn presence in 2025?
We’ve put together a list of LinkedIn influencers who are making a real impact in their industries.
Here’s who to follow, sorted into 6 categories based on their expertise:
- Digital Marketing Strategists
- Content Strategy Specialists
- Branding Experts
- Community & Social Selling Experts
- AI & Digital Innovation Specialists
- Business Growth & Leadership
All of these experts combine practical experience with fresh perspectives, so check them out and foster your growth today.
Digital Marketing Strategists
Gary Vaynerchuk
Gary Vaynerchuk, CEO of VaynerMedia and VaynerX, is a serial entrepreneur, investor, and author renowned for his expertise in digital marketing and social media strategy.
He shares actionable business strategies, motivational content, and personal anecdotes to inspire entrepreneurs and professionals.
Why follow Gary?
- Better understanding of digital marketing and social media tactics.
- Gain practical business advice and daily motivation.
- Learn from his success in building global enterprises.
Elfried Samba
Elfried Samba, a digital marketing strategist and CEO and co-founder of Butterfly 3ffect, specializes in social media growth and brand development.
He offers practical advice on leveraging social media platforms for business growth, sharing real-world examples and personal experiences.
Why follow Elfried?
- Discover strategies for scaling your brand's online presence.
- Learn from his experience in building online communities.
- Stay updated on emerging trends in digital marketing.
Neil Patel
Neil Patel, a New York Times bestselling author and co-founder of Neil Patel Digital, is a renowned digital marketing expert specializing in SEO and content marketing.
He provides in-depth advice on digital marketing strategies, helping businesses grow their online presence.
Why follow Neil?
- Access expert insights into SEO and content marketing.
- Learn strategies to increase website traffic and conversions.
- Stay updated on the latest trends in digital marketing.
Lara Acosta
Lara Acosta is a digital marketing professional and social media strategist who provides up-to-date marketing strategies.
She is recognized for her ability to provide actionable advice and insights that resonate with a wide audience.
Lara's posts often focus on practical tips for career advancement and effective marketing techniques.
Why follow Lara?
- Stay informed about the latest trends in digital marketing.
- Receive tips for professional development and career advancement.
- Learn effective online engagement techniques.
Jay Mount
Jay Mount, an entrepreneur and digital marketing consultant, offers practical advice on entrepreneurship and digital marketing.
As a revenue architect and b2b sales strategist, he shares his experiences to guide aspiring business owners, focusing on business growth and marketing strategies.
Through his content, he shares his journey and helps others by providing insights and expertise.
Why follow Jay?
- Gain insights into starting and scaling a business.
- Learn digital marketing techniques to boost your brand.
- Be inspired by his entrepreneurial journey and success stories.
Rachael Higgins
Rachael Higgins is the founder of Because of Marketing, a platform that shares marketing insights and industry trends.
She curates content that educates and inspires marketing professionals, fostering a community of continuous learning.
Why follow Rachael?
- Access curated marketing insights and industry trends.
- Learn from real-world examples and case studies.
- Engage with a community dedicated to marketing excellence.
Sophie Miller
Sophie Miller is a social media coach and the director of Pretty Little Marketer, a community that provides resources and support for marketing professionals.
She shares insights on social media strategies, content creation, and community building.
Why follow Sophie?
- Learn effective social media strategies to enhance your online presence.
- Gain tips on engaging content creation.
- Connect with a supportive community of marketing professionals.
Content Strategy Specialists
Jasmin Alić
Jasmin Alić, a copywriter and content strategist, combines storytelling with personal development insights.
He offers guidance on content creation and self-improvement, helping professionals craft compelling narratives and grow personally.
Jasmin's content is characterized by authenticity and practical advice.
Why follow Jasmin?
- Develop your storytelling abilities for content creation.
- Gain insights into personal development and self-improvement.
- Learn how to integrate personal growth into your professional journey.
Alex B. Sheridan
Alex B. Sheridan, founder of Impaxs Marketing, is a LinkedIn video content strategist and personal branding expert.
He specializes in helping professionals and businesses create engaging video content to enhance their LinkedIn presence and attract their target audience.
Alex shares insights on video content creation and social media marketing.
Why follow Alex?
- Learn effective strategies for creating compelling LinkedIn video content.
- Gain insights into personal branding and audience engagement.
- Stay updated on the latest trends in LinkedIn marketing and content creation.
Max Penk
Max Penk, creative innovation director of David+Martin focused on building bridges between people, ideas, and technology.
As a digital and storytelling expert, he assists professionals in developing unique brands and enhancing professional visibility.
He shares revolutionary trends in tech and digital marketing that have the potential to transform social media as we know it.
Why follow Max?
- Explore innovations in tech and digital marketing.
- Learn storytelling techniques for building standout brands.
- Access insights into the future of social media strategy.
Pierre Herubel
Pierre Herubel is a seasoned B2B marketer, entrepreneur marketing expert who specializes in content marketing.
Pierre provides content strategies and tips that generate visibility, build authority, and increases sales conversion rates.
He also shares his productivity rules to stay organized and focused on strategy, content, and reflection.
Why follow Pierre?
- Gain insights into effective B2B content marketing strategies.
- Learn from his experience in scaling businesses rapidly through innovative marketing approaches.
- Access practical advice on social selling to enhance your marketing efforts.
Ehlimana Kurgaš
Ehlimana Kurgaš is a ghostwriter specializing in crafting compelling narratives for female founders and entrepreneurs.
She focuses on amplifying women's voices in business, helping them articulate their stories and expertise to connect authentically with their audiences.
Why follow Ehlimana?
- Gain insights into effective storytelling techniques for personal branding.
- Learn strategies to authentically engage your target audience.
- Stay inspired by her commitment to empowering women in business.
Josue Valles
Josue Valles is the co-founder and growth partner at Tulkit® and a content marketing specialist who helps individuals and businesses craft compelling messages.
With a focus on entrepreneurship and content creation, Josue shares actionable insights, practical tools, and strategies for personal and professional development.
He shares tips on persuasive writing, content strategy, and marketing techniques to drive engagement and conversions.
Why follow Josue?
- Enhance your copywriting skills to create impactful content.
- Learn effective content marketing strategies to reach your audience.
- Gain insights into crafting messages that drive action and results.
Branding Experts
Liam Darmody
Liam Darmody is a personal brand strategist and networking coach with two decades of experience leading go-to-market operations in fast-paced startups.
He helps entrepreneurs executives build brands that attract clients, talent, and opportunity.
Liam combines tips on profile optimization, core content strategy, ghostediting, and content performance analysis with personal experience and insights.
Why follow Liam ?
- Gain insights from his extensive experience in brand marketing.
- Learn practical strategies for building a personal brand on LinkedIn.
- Stay updated on his latest ventures and thought leadership in the tech industry.
Charles Miller
Charles Miller is a personal brand builder and copywriter
Charles shares his knowledge by providing a free personal branding training.
He is well-known for his results-oriented methodology and has used effective personal branding techniques to assist both ordinary people and a variety of professions in achieving success.
Why follow Charles?
- Gain actionable strategies for building and monetizing your personal brand.
- Learn effective copywriting techniques to engage your audience.
- Stay updated on the latest trends in personal branding and digital marketing.
Mishka Rana
Mishka Rana, a LinkedIn strategist and personal branding coach, shares strategies for building a strong LinkedIn network and personal brand.
She provides actionable advice for professionals looking to enhance their online presence and networking skills.
Why follow Mishka?
- Optimize your LinkedIn profile to attract opportunities.
- Learn effective networking strategies to expand your connections.
- Receive guidance on establishing a compelling personal brand.
Howie Chan
Howie Chan, a branding strategist and founder of Legend Letters, provides deep insights into branding and marketing strategies.
He helps businesses innovate and stand out in the market, offering guidance on brand development and marketing innovation.
Why follow Howie?
- Enhance your brand's identity and market presence.
- Learn innovative marketing strategies to differentiate your business.
- Gain insights into effective brand storytelling and positioning.
Shweta Kukreja
Shweta Kukreja is a personal branding strategist and ghostwriter with expertise in marketing, content writing, and personal development.
Shweta is an expert in personal branding, client pitching, and business growth.
She also shares practical tips on self-improvement and entrepreneurship, helping others enhance their personal and professional lives.
Why follow Shweta?
- Gain actionable advice on personal branding and client pitching.
- Learn strategies for growing your freelance or entrepreneurial business.
- Access relatable insights on self-improvement and professional development.
Saheli Chatterjee
Saheli Chatterjee is the Founder of Koffee Media and Freelance101academy.
As a social media marketing specialist and personal branding strategist, she empowers individuals to build authentic online presences.
She shares insights on content creation, personal branding, and online business growth, providing actionable advice for aspiring entrepreneurs.
Why follow Saheli?
- Learn how to build and monetize your online presence.
- Learn content creation and branding strategies.
- Be inspired by her entrepreneurial journey.
Beatrice Vladut
Beatrice Vladut is a personal branding expert and founder of B Branded, specializing in helping professionals enhance their presence on LinkedIn.
She offers guidance on building a compelling personal brand, leveraging LinkedIn's features, and avoiding common pitfalls.
Why follow Beatrice?
- Gain practical advice on building and optimizing your LinkedIn profile.
- Learn strategies to effectively showcase your personal brand.
- Stay updated on best practices for networking and engagement on LinkedIn.
Isobel Cowell
Isobel Cowell is the Social Media Lead at Luxe Collective Fashion, focused on strategy, content creation, and community management.
She provides valuable tips on personal branding by sharing her experience, helping professionals enhance their online presence and connect with their target audience.
Why follow Isobel?
- Gain practical advice on building a strong personal brand.
- Learn effective social media strategies to boost your online presence.
- Stay updated on the latest trends in personal branding and marketing.
Community & Social Selling Experts
Richard van der Blom
Richard van der Blom is a LinkedIn and social selling expert who analyzes LinkedIn's algorithm and provides strategies for leveraging the platform effectively.
He offers comprehensive insights into LinkedIn growth, personal branding, and social selling techniques.
Why follow Richard?
- Understand LinkedIn's algorithm to optimize your presence.
- Learn effective social selling and personal branding strategies.
- Stay updated on the latest LinkedIn features and best practices.
Jade Bonacolta
Jade Bonacolta is a marketing leader at Google and a LinkedIn Growth Coach, ranked as the #2 female creator on LinkedIn worldwide.
Known for her impactful content, Jade has grown her LinkedIn audience from 1k to 300k in just one year.
She offers guidance on content strategy, tips on personal growth, productivity, and life hacks.
Why follow Jade?
- Gain strategies for effective LinkedIn growth and engagement.
- Learn how to develop a compelling content strategy.
- Stay informed about best practices for leveraging LinkedIn for business success.
Lea Turner
Lea Turner is a LinkedIn trainer and personal branding consultant who helps professionals build strong LinkedIn presences.
She shares practical advice on content creation, networking, and personal branding, drawing from her own experiences and success.
Why follow Lea?
- Enhance your LinkedIn profile to attract opportunities.
- Learn content creation techniques for audience engagement.
- Receive guidance on building a compelling personal brand.
Chase Dimond
Chase Dimond is an email marketing expert and co-founder of Boundless Labs, specializing in e-commerce growth.
He shares in-depth advice on email marketing strategies, providing real-world examples and insights to help businesses succeed online.
Why follow Chase?
- Access expert insights into email marketing for e-commerce.
- Learn strategies to increase customer engagement and sales.
- Stay updated on the latest trends and best practices in email marketing.
Richard Moore
Richard Moore is a seasoned sales coach and founder of the LinkedIn Client Accelerator program and Art of Sell.
With over 17 years of experience in sales and business development, Richard offers courses, coaching, and lectures on effective communication and leveraging LinkedIn.
Why follow Richard Moore?
- Gain actionable strategies for converting LinkedIn content into client engagements.
- Learn from his extensive experience in sales and business development.
- Stay informed about effective networking and community-building practices.
AI & Digital Innovation Specialists
Luke Matthews
Luke Matthews is the founder of Wizard of ODD Marketing and AI WRITING made EASY with extensive experience in AI and ghostwriting.
He is a prominent LinkedIn creator who shares his personal journey and insights on overcoming adversity.
His authentic storytelling resonates with a wide audience, offering inspiration and practical advice on resilience and personal growth.
Why follow Luke?
- Gain motivation from his personal experiences.
- Learn strategies for overcoming challenges and building resilience.
- Get insights on AI trends that can help you improve your content.
Andrew Bolis
Andrew Bolis is a marketing strategist and content creator specializing in leveraging AI tools to optimize marketing strategies and increase revenue.
He shares tips on how to use AI to create marketing strategies and content and build a strong online presence.
Andrew provides practical advice on enhancing the digital footprint of professionals and businesses.
Why follow Andrew?
- Gain actionable insights into integrating AI into marketing strategies.
- Learn from his extensive experience in business growth and customer acquisition.
- Stay updated on the latest AI tools and trends in the marketing landscape.
John John Kraski
John Kraski is a business strategist and educator specializing in digital communities and social media.
With a background at industry leaders like KPMG, PwC, J.P. Morgan, and Disney, John now focuses on helping brands thrive in the digital age.
As co-founder of Future Proof, he collaborates with major companies to create immersive experiences on platforms like Roblox and Fortnite.
Known for his direct and insightful LinkedIn content, John shares practical advice on authentic engagement, community building, and emerging technologies like Web3.
Why follow John?
- Gain insights into leveraging Web3 and emerging tech for brand building.
- Learn strategies for creating meaningful digital communities.
- Stay inspired by his expertise in authentic social media engagement.
Business Growth & Leadership
Elena Verna
Elena Verna is a growth strategist and executive with extensive experience in scaling SaaS companies.
She shares the newest growth frameworks, memes, and poetry on a range of subjects, including satire, women in business, and product-led sales.
With expertise in product-led growth, monetization strategies, and leadership in the tech industry, she is offering valuable guidance for businesses aiming to scale in an entertaining way.
Why follow Elena?
- Gain insights into effective growth strategies for SaaS and tech companies.
- Learn about product-led growth and monetization techniques.
- Benefit from her leadership experience in scaling successful businesses.
Chris Walker
Chris Walker is the founder of Refine Labs, CEO of Passetto, and B2B marketing expert specializing in demand generation and content strategy.
He shares deep insights into B2B marketing tactics, providing actionable advice to marketers aiming to drive growth and improve performance.
Why follow Chris?
- Discover cutting-edge B2B marketing strategies.
- Learn about innovative content strategies to engage your target audience.
- Benefit from his experience in transforming marketing approaches for better results.
Josh Sanders
Josh Sanders is a personal branding coach and career development expert who shares insights into personal branding and networking.
Josh shares tips on how to use creativity to advance your career, reduce stress throughout the idea process, use creativity in the workplace, and generate outstanding content ideas.
He provides actionable advice for professionals looking to advance their careers and build strong professional networks.
Why follow Josh?
- Develop a personal brand that aligns with your career goals.
- Learn effective networking strategies to expand your connections.
- Receive career development tips to enhance your professional journey.
Amelia Sordell
Amelia Sordell is the founder of Klowt, a personal branding agency, and an expert in content strategy and entrepreneurship.
She shares her journey in building a successful business, offering valuable insights and strategies for personal branding and online presence.
Why follow Amelia?
- Gain strategies for building and monetizing your personal brand.
- Learn effective content creation techniques to enhance your online presence.
- Stay updated on the latest trends in personal branding and digital marketing.
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- Analytics: Track how your posts are doing to see what your audience likes. Use this information to improve your future content.
- Drafts: Save your ideas and unfinished posts to work on later. This helps you organize your thoughts and plan your content.
- Calendar: Schedule your posts to go live at the best times. This ensures your audience sees your content when they're most active.
With AuthoredUp, you can turn expert advice into engaging LinkedIn posts that connect with your audience.
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