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5 Proven LinkedIn Post Templates To Use Immediately [+8 FREE Templates]

Maximize your impact and engagement with proven LinkedIn post templates to streamline your posting strategy and elevate your LinkedIn presence.

Linkedin Growth
min read

Writing LinkedIn posts can often feel challenging, whether it's generating ideas, crafting the content, or engaging your audience effectively.

However, it doesn't need to be a struggle.

This is where LinkedIn post templates come in—a tool frequently used by top influencers, thought leaders, and successful business professionals to consistently produce impactful content.

In this article, we will explore 5 proven LinkedIn post templates that are popular among LinkedIn experts.

You will learn not only what these templates are but also how to apply them effectively with practical examples.

Ready to enhance your LinkedIn presence and capture more attention with your posts?

Let's get started!

LinkedIn Post Template #1: Narrative Approach

Stories have always captivated us, and for good reason.

They connect with us on an emotional level, making messages both entertaining and memorable.

That's why incorporating stories into your LinkedIn posts can be incredibly effective for capturing attention, building rapport, and encouraging engagement.

You can share a wide variety of stories on LinkedIn, including:

  • personal anecdotes,
  • business milestones,
  • success stories,
  • case studies, or
  • customer testimonials.

Essentially, you can write about any story that resonates with your audience and supports your goals.

Interestingly, many viral LinkedIn posts are story-driven, highlighting the format's potential for increasing reach and engagement.

Here is how Nick Broekema utilized effective storytelling in his LinkedIn post:


Template Instructions for a Story-Driven LinkedIn Post

👉 Begin with a personal anecdote: Start your post with a memorable or significant personal story.

👉 Share your initial emotions: Describe how you felt during this experience to connect emotionally with your readers.

👉 Introduce the turning point: Highlight the moment that changed the course of the events you are describing.

👉 Describe the outcome: Explain what happened as a result of the turning point.

👉 Reflect on the experience: Share insights or lessons learned from the experience.

👉 Offer encouragement and a takeaway: Provide a motivational insight or actionable advice that readers can apply in their own lives.

👉 Engage your readers with a question: Conclude with a question that encourages readers to share their experiences or thoughts, promoting engagement.

Example in Action

"I remember the first time I spoke in front of 200 people.

I was incredibly nervous, and my ears turned red, which only made me more anxious.

Despite my fears, they called my name, and I stepped onto the stage.

Fifteen minutes later, I had finished my presentation.

It wasn't perfect, but it was a huge personal success.

This experience made me reconsider the opportunities I had missed by staying in my comfort zone.

Now, whenever I doubt my presentation skills, I remind myself, ‘If you did it once, you can do it again.’

How about you? Are you comfortable stepping out of your comfort zone? How did you learn to embrace it?"

LinkedIn Post Template #2: Observational Insights

Observations are a daily part of human nature.

We observe people, events, and the world at large, which helps us form opinions, develop ideas, and learn.

Sharing these observations on LinkedIn is an excellent way to:

  • spark conversations,
  • provoke thought, and
  • engage your audience.

You can discuss anything from industry trends and current events to business insights and life lessons—anything that might interest or add value for your followers.

Let’s take a look at Ivana Todorovic's LinkedIn post example:


Template Instructions for an Observation-Based LinkedIn Post

👉 Start with what you observed: Initiate your post by describing a common discussion or trend you've noticed.

👉 Share your insight: Comment on the quality or accuracy of the observed trend or discussion.

👉 Reflect on why this might be: Analyze and explain possible reasons behind what you've observed.

👉 Conclude with a realization: Share a personal realization or broader conclusion you've drawn from your observation.

👉 Offer advice: Provide practical advice based on your conclusions that your audience can apply.

👉 Engage your audience with a question: Finish with a question that prompts your readers to reflect and respond, fostering engagement.

Example in Action

"I see many people on LinkedIn discussing the power of personal branding.

But I've noticed that much of the advice given is less than stellar.

It seems many offer suggestions that sound good, without real-world experience to back them up.

This made me realize that genuine expertise is rare, and it's crucial to verify someone's credentials before taking their advice.

Always research thoroughly and confirm the results someone claims, ensuring their guidance is reliable and applicable.

What's the best and worst advice you've ever received about LinkedIn? Share your experiences in the comments below!"

LinkedIn Post Template #3: Contrarian Perspective

Taking a contrarian stance on a popular issue, topic, or belief is a powerful way to differentiate yourself and drive engagement on LinkedIn—or any social media platform.

It’s not about being controversial for the sake of it, but rather presenting a well-reasoned, researched opinion that challenges mainstream ideas.

This approach can capture attention and spark meaningful discussions.

Peep Laja boldly highlighted common mistakes marketers make, starting with a strong statement about what to avoid, followed by an explanation of essential practices.


Template Instructions for a Contrarian Perspective LinkedIn Post

👉 State the common belief: Begin by stating a widely accepted opinion or belief.

👉 Introduce your contrasting viewpoint: Offer your differing perspective clearly and assertively.

👉 Explain your reasoning: Detail the reasons behind your viewpoint, providing logical explanations or evidence.

👉 Propose an alternative: Suggest a more beneficial or reasoned approach as an alternative to the common belief.

👉 Engage your audience: Encourage interaction by asking for their opinions on the topic.

👉 Call to action: Prompt your readers to engage further by commenting on the post.

Example in Action

"Many people believe that to be successful, you must hustle 24/7.

However, I think this is bad advice.

Constant hustling leaves no room to relax, recharge, or reflect, which are essential for peak performance and innovation.

Instead of maintaining a non-stop work ethic, incorporating regular downtime into your schedule is crucial.

What's your take on the 'hustle 24/7' mentality? Share your thoughts in the comments below!"

LinkedIn Post Template #4: Comparative Analysis

Comparisons are a fundamental way we make sense of the world.

By comparing people, experiences, products, and services, we gain a better understanding of their relative value and context.

This is why comparison-based content is so engaging and effective, especially on platforms like LinkedIn.

Using comparisons in your posts can vividly highlight differences, clarify your points, and present information in a new light, naturally boosting engagement.

And this is how Emily Mireault used it to generate massive reach and engagement for the Linkedin post about remote work.


Template Instructions for a Comparison LinkedIn Post

👉 Introduction: Briefly introduce the two items or concepts you are comparing.

👉Thing A:

  • Trait 1: Describe the first characteristic.
  • Trait 2: Describe the second characteristic.
  • Trait 3: Describe the third characteristic.
  • Trait 4: Describe the fourth characteristic.

👉Thing B:

  • Trait 1: Describe the first characteristic of the second item, contrasting it with Thing A.
  • Trait 2: Describe the second characteristic, highlighting differences.
  • Trait 3: Describe the third characteristic, focusing on contrast.
  • Trait 4: Describe the fourth characteristic, underscoring how it differs from Thing A.

👉Call to Action (CTA): Engage your audience by asking them a question related to the comparison to encourage interaction.

Example in Action

"Let's compare the qualities of an average LinkedIn post versus a great one:

Average LinkedIn Post:

  • Boring
  • Uninspired
  • Doesn’t provide value
  • Overly promotional

Great LinkedIn Post:

  • Engaging
  • Interesting
  • Informative
  • Valuable

What kind of LinkedIn posts do you want to be known for? Share your thoughts and strive towards creating content that resonates and provides value."

LinkedIn Post Template #5: Structured Listices

Listicles are incredibly popular because they're concise, easy to digest, and typically packed with valuable insights.

This format is especially effective on LinkedIn, where readers are always on the lookout for new tips, tricks, and strategies to enhance their personal and professional lives.

Providing this information in a straightforward, list-based format can significantly boost your engagement.

When crafting a listicle, you can consider various types, such as:

  • top [insert number] lists,
  • how-to lists, or
  • resources lists, depending on what will be most beneficial for your audience.

Here, we'll focus on creating a top X list. This is how Justin Welsh effectively utilizes this template:


Template for a Listicle-Based LinkedIn Post

👉 Title: [X] Ways To [Achieve a Goal/Perform a Task]

👉 Introduction: Offer a compelling intro that sets the stage for your list.

👉 List Item 1: Title of Tip/Strategy

👉 Explanation: Provide a brief 1-2 sentence description or explanation.

👉 List Item 2: Title of Tip/Strategy

👉 Explanation: Another brief description. Continue with more items as needed.

👉 Conclusion: Summarize the key points or offer additional advice to wrap up the list.

👉 Engagement Prompt: End with a question or call to action to encourage comments and interaction.

Example in Action

5 Ways To Up Your LinkedIn Posting Game

If you're looking to enhance engagement on your LinkedIn posts, improving your strategy is key. Here’s how you can start:

1. Be more personal.

Share more about your personal experiences and behind-the-scenes moments. This approach helps humanize your profile and makes you more relatable.

2. Provide value.

Ensure every post offers something beneficial to your audience, whether it's educational, entertaining, or inspiring.

3. Maintain consistency.

Regular posting is crucial. Aim for a few times a week to maintain visibility and engagement.

4. Craft compelling hooks.

The first few lines of your post must grab attention and make people want to read more. Invest time in writing engaging hooks.

4. Format posts for readability.

Avoid large blocks of text by using paragraphs, subheadings, and white space to make your content easier to read.

Implement these strategies, and watch your LinkedIn engagement grow!

Do you have other tips for improving LinkedIn posts? Share them in the comments below!


There you have it—5 exceptional LinkedIn post templates designed to enhance your content and boost engagement.

Remember, these are just starting points. Feel free to adapt and personalize them to suit your style and the unique needs of your audience.

Creativity and personalization are key in making the most of social media.

Wondering how you could further optimize your LinkedIn strategy?

Have you considered using AuthoredUp?

It's our comprehensive content creation tool tailored for those eager to elevate their content quality on LinkedIn.

I’ll give you top 9 reasons why you should consider utilizing AuthoredUp in your content strategy:

🌸 Preview Capability: Visualize how your post will appear in the LinkedIn feed before it goes live.

🌸 Flexible Formatting: Customize the layout of your posts to match your brand and message.

🌸 Idea and Draft Organization: Store all your creative ideas and post drafts in one convenient location.

🌸 Drafts Contribution: Collaborate with others on your project by including them in the drafting process.

🌸 Saved Posts: Save, manage, and export all your saved posts with ease.

🌸 Calendar View: Easily delete or reschedule posts from a centralized dashboard.

🌸 Customizable Templates: Draw inspiration for opening hooks and conclusions, and create your own reusable text snippets for future posts.

🌸 Free Tools: Access tools like Post Preview, Text Staircase, Headline Writer, and About Me Writer at no cost.

🌸 Extensive Analytics Insights: Monitor how your posts perform over time, compare the performance of different posts, analyze text metrics, identify your most successful post types, and understand how and when your audience engages with your content.

Getting Started is Simple:

  1. Install the AuthoredUp extension.
  2. Connect your LinkedIn account.
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Ready to maximize your LinkedIn presence and turn your content into conversation starters?

Start your journey with AuthoredUp today and transform the way you create content. 🚀 

FAQ on LinkedIn Post Templates

What is a LinkedIn Post Template?

A LinkedIn post template is a pre-designed framework that helps you construct your posts. It allows you to streamline your content creation process, ensuring consistency and engaging structure, while also saving you time.

How Can a LinkedIn Post Template Improve My Content?

By adhering to best practices for engagement and readability, LinkedIn post templates guide you in structuring your content effectively. They encourage the inclusion of compelling elements like stories or observations, making your posts more appealing and likely to resonate with readers.

How Often Should I Post on LinkedIn?

Optimal posting frequency on LinkedIn is generally once a day. This frequency helps you remain visible to your network without overwhelming your audience.

Should I Use the Same LinkedIn Post Template Every Time?

Using a variety of templates is recommended to keep your content diverse and engaging. Alternating between different templates prevents your posts from becoming predictable and maintains interest among your followers.

Can I Customize These LinkedIn Post Templates?

Yes, customization is encouraged. While these templates provide a foundational structure, tailoring them to reflect your unique voice, target audience, and specific message will enhance the authenticity and effectiveness of your posts.

Can Using LinkedIn Post Templates Help Increase My Post's Visibility?

Yes, using these templates can potentially increase your post's visibility. Structured posts that engage readers are more likely to be promoted by LinkedIn's algorithm. However, consistent posting, high-quality content, and active engagement with your audience are also critical for boosting visibility.

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