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Most content gets forgotten. A saved post doesn’t.
It gets revisited. Used. Shared.
But less than 3% of posts make it that far.
We analyzed 114,924 posts that actually got saved to understand what made them different.
Here’s what we found:
Why saves matter
Save is a quiet action. LinkedIn doesn’t show you who saved your post or how many times it was saved.
But that doesn’t mean the save action goes unnoticed. Quite the opposite. The algorithm treats it as a powerful signal:
- 1 save gives your post 5 times more reach than 1 like.
- 1 save boosts your post twice as much as a meaningful comment
- A saved post leads to 130% higher chance someone will follow you.
And that impact adds up.
Creators whose posts get saved more often grow 3x faster on average.
What makes people hit save?
It’s not the format. It’s the function.
Saved posts teach, clarify, or break things down.
They offer something different than what’s already flooding the feed - something worth coming back to.
Here’s how different formats show up among top saved posts (June 2024–May 2025):
This chart compares how often a post format gets saved compared to how often it shows up in the feed.
Documents are the clear winner here - more than 2x more saves than the average. Videos also overperform. On the other hand, fewer people save images and texts.
What sets saved posts apart
Saved posts don’t follow one formula, but they do share traits.
They simplify something complex and make it feel doable.
They set a clear expectation: what you’ll learn, understand, or be able to use after reading. And they deliver on that promise in a way that’s easy to follow, remember, and reuse.
Think of it like this: a great saved post gives you a reason to care, and a reason to come back.
It might teach you something useful. Or give you insight you haven’t seen elsewhere. Or show a process from behind the scenes.
Here are four examples:
1) Deep-dive visuals
This type of post feels like a full resource, not a LinkedIn post. It feels like someone spent hours creating such an infographic or visual. You can zoom out to see the big picture, or zoom in and spend 15 minutes unpacking the details. They feel like something you’d screenshot and use later.
The core of Nick’s post is a graph, structured like a visual handbook. Each part is labeled, logically organized, and packed with specific details. It walks the reader through the exact steps on how to accomplish something (in his case, make money on LinkedIn).
2) Ready-to-use thinking
Saved document posts usually feel like mini-workshops. Each slide delivers a bite-sized concept or example. They provide you with a 5-slide guide, a 10-slide framework, or real templates.
Hrabren’s post looks like it’s designed to get saved. Each page is clean and easy to scan, sharing one idea quickly. It explains clearly, shows examples, and gives practical tips, the real value you’ll actually revisit.
3) Demos and walkthroughs
These posts show, not just tell. They teach something useful, but in a way that feels approachable and immediately applicable. Videos are the best content type to communicate it.
Ryan breaks down how to turn your LinkedIn banner into a lead magnet. He explains the strategy, shows a concrete example, and gives a plug-and-play structure.
Even though he's promoting his service in the end, he's not too pushy, so most of the video still serves as a practical lesson. That’s what makes people watch, share, and save.
4) Posts that change your lens
These posts bring a strong perspective. They break down what’s happening, explain why it matters, and connect it to a broader trend.
Kieran’s post breaks down what’s new with GPT‑5, but more than that, he explains what it means. It’s fast, clear, and framed with a point of view. Whether you agree or not, it’s a post you remember and save.
Here is a task for you
We shared what the data says. Now we'd love to hear from you.
What’s the last post you saved, and what made you save it?
See you again in two weeks. 👋