If you've been on LinkedIn for a while, you know that although the platform is professional, it actually still has a ton of people and engagement on Saturdays and Sundays.
So, if you're looking to up your LinkedIn game, get more eyes on your content, spark engagement, and attract more connections, posting on weekends is definitely a great idea!
In short, these are the main reasons:
- You'll be able to reach a different audience, people who might not be as active during the week.
- There is less competition, and you'll be able to stand out even more, and, who knows, maybe even go viral!
- You will nurture the algorithm - Linkedin penalizes accounts that are creating content from time to time with lower impressions.
Now that we've established that, the question is: What should you post on LinkedIn on the weekends?
Well, that's exactly what this blog post is about, so here are 13 amazing ideas to get you started and help you ignite engagement!
A weekend recap post is a great way, to sum up what you did during the past couple of days, both work-wise and personally.
You can talk about any new project you started working on, a new client you acquired, an event you attended, or even something fun you did with your family or friends.
People love reading these posts because they offer a more personal side to you and help them get to know you better, which ultimately builds trust and credibility.
Adding photos and videos to your weekend recap posts is also a great idea as they make the posts more visually appealing and interesting, and we all know that people love consuming content that's easy on the eyes.
If you've read a fabulous book, seen an awesome movie, or tried a delicious new restaurant over the weekend, why not recommend it to your LinkedIn connections?
People are always looking for new things to read, watch, and eat, so a weekend recommendation post is a perfect way to help them out and give them some amazing ideas.
And since you're only recommending things that you've personally tried and liked, they know that they can trust your recommendations, which, again, helps build trust and credibility.
This is a great example of a Sunday Linkedin post by Miljana Nikodijevic. Not only she shared her opinion, but she added an image of the book with a hand written note.
Have you figured out a new way to do something or complete a task that's been giving you trouble? Why not share your newly found knowledge with your LinkedIn connections in a weekend how-to post?
People love learning new things, especially if it's something that can help them in their work or business, so a how-to post is always a good idea.
Not to mention, it shows that you're an expert in your field and that you're always looking to stay up-to-date and learn new things.
Similar to a weekend recap post, a weekend project post is a fantastic way to show what you've been working on over the past few days.
The difference, however, is that with a project post, you go into more detail about the actual project, what it is, what it's for, how you're doing it, etc.
This is a great way to show off your skills, expertise, and knowledge, and it's also an excellent opportunity to get feedback from your LinkedIn connections and see if they have any suggestions or ideas that you might not have thought of.
We all have those things that we're passionate about, and sometimes we just need to let it all out!
If you've been wanting to rant about something, whether it's politics, current events, or even the state of your industry, a weekend rant post is the perfect way to let off some steam.
Just be sure to keep it respectful and professional, as you don't want to alienate or offend anyone with your views.
If you've been thinking about a certain topic or issue and have come up with some interesting insights or perspectives, why not share them in a weekend insight post?
This is a great way to get people thinking about things in a different way, and it can also help to generate some good discussion and debate.
Just be sure to back up your insights with data or examples so that people know that you're not just pulling them out of thin air.
This is a great insight by Miracle Okonkwo, Linkedin ghostwriter:
Do you have a question that you've been wanting to get people's opinions on? Write a post about it!
Weekend question posts are a fantastic way to start conversations and get people talking. You can ask people about their thoughts on a certain topic, or you could even ask for advice on something.
The key with these types of posts is to make sure that the question is relevant to your industry and/or target audience, as that's what will determine whether people engage with your post or not.
We all have those little pieces of advice or wisdom that we like to share with others, so why not do it on LinkedIn?
A weekend wisdom post is a perfect way to do that, and since it's usually something short, sweet, and to the point, it's also the perfect type of content to consume on the weekends.
Plus, people love reading similar topics as they often offer valuable insights that they can apply in their own lives, work, and businesses.
Combine it with the picture, mental health post by Lara Sophie Bothur:
Polls are something that usually gets a lot of engagement on LinkedIn because they're quick and easy for people to answer, plus they're just fun in general.
You can create a poll about anything, and since it's the weekend, you could make it more light-hearted and fun, maybe even silly.
For example, you could ask people what their favorite weekend activity is, or what they like to do to relax and unwind.
Or if you want to get some insights about your target audience and their needs, you could ask them what type of content they would like to see more of from you, or what their biggest challenge is.
Okay, enough with the "weekend" theme, we get it, it's the weekend. But that doesn't mean you can't post about something else!
And what better way to break the "weekend" mold than by posting a memory?
A memory post is where you write about a past experience, whether it's from your childhood, high school, college, or even recent years. It could be anything, as long as it's something that you remember fondly and that you think other people would enjoy reading about.
These types of posts usually perform quite well because they offer a more personal side to you and help people get to know you better.
What you can do to make your memory posts even more interesting and engaging is to add photos and/or videos. This will help bring your memories to life and make them even more enjoyable for people to read.
What we can see all over social media is people constantly sharing their successes. Flashy cars, big houses, exotic vacations; you name it, they've got it.
But what we don't see nearly as much of is people sharing their failures and rejections.
It's not always roses and sunshine, right? We all have our downfalls and we've all been rejected at some point in our lives.
Failures are also part of the business journey and if someone tells you that he didn't have those, he is probably being very dishonest.
That's why sharing your rejection story can be such a powerful way to connect with people, because it shows that you're human and that you're not perfect.
People appreciate honesty and they'll be more likely to engage with you and your content if you're open and transparent about your life, both the good and the bad.
So, if you've got a rejection story that you're willing to share, go for it! You never know, it could be just what people need to hear.
If you read any blog online about LinkedIn post ideas, you've probably come across the idea to write about your client's success story so it might sound like a broken record by now.
But that's because it's such a great idea!
No matter what industry you're in, your clients are always going to be the ones that people are interested in hearing about.
People want to know what your clients have accomplished and how you've helped them to achieve their goals.
So, go ahead and write about your client's story. What you can do to differentiate your post from all the other client story posts out there is to add your own personal insights and observations.
Did you learn anything from your client that you found interesting or valuable? Are there any takeaways that you can share with your readers?
Also, don't forget to tag your client in the post. They'll be sure to appreciate it and it might even help you to get some additional reach and engagement.
If you have something big to announce, whether it's a new job, a promotion, a new business venture, a service, or a product launch then an announcement post is the way to go.
With an announcement post, you can share all of the details about your big news and get people excited about what you're up to.
Just be sure to keep it short, sweet, and to the point. You don't want to overwhelm people with too much information and you definitely don't want to bore them.
Also, be sure to include a call to action in your announcement post so that people know what you want them to do next. This applies to any type of post that you write, but it's especially important with announcement posts.
For example, if you're announcing a new product launch, you might want to include a link to where people can buy it, if you're announcing a new service, you might want to include a link to sign up, etc. You get the idea.
This is the announcement that Nemanja Zivkovic shared - he got to the list of the top 100 Linkedin creators to follow for B2B Marketing and Growth. He added a video as well.
Ps: You should definitely follow him if you are interested in B2B marketing and demand generation topics.
Stop fretting about what to post on LinkedIn this weekend and give one of these 10 ideas a try. You might just be surprised at how much engagement you get!
And if all else fails, there are always memes and gifs...
Jokes aside, we hope that these post ideas will help to get your creative juices flowing and give you some direction for what to post on LinkedIn this weekend. And remember, the only way to find out what works best for you is to experiment and try out new things.
So, go forth and post away! We can't wait to see what you come up with. :)
Btw, have you tried AuthoredUp yet?
It's a new all-in-one content creation tool specifically designed for LinkedIn that can help you write, preview, and format LinkedIn posts to make them look their absolute best. Plus, you can save your posts as drafts so that you can come back and edit them later. And the best part?
It's FREE to use!
So, if you're looking for a *little* extra help with your LinkedIn content creation, be sure to check it out. You won't be disappointed!