Have you ever heard of the saying "Work smart, not hard"?
Well, it is high time to embrace it and say goodbye to manual work as tools swoop in to save the day.
In this article, we’ll compare two tools designed to boost your efforts — SproutSocial vs Buffer.
And just when you think you've reached the end, an additional tool waits for you ready to provide some extra relief.
What is SproutSocial?
SproutSocial is a tool created for businesses seeking a simplified and centralized approach to handle their marketing efforts.
Even though it might not be the most budget-friendly option, starting at $249 per month, its rich features make it stand out in the market.
With this tool's features, it provides you with AI to help you improve your productivity.
It allows you to:
✔️Manage social media
✔️Drive more sales
You can use this tool across multiple social networks, including LinkedIn.
Now that you're aware of its capabilities let's delve into the key features to explore specific tools that can assist you in achieving your goals.
1. Engagement Tool
Exceptional service goes hand in hand with building meaningful customer relationships.
Yet, the challenge lies in catching every message and delivering timely, high-quality responses
This is a tricky balancing act.
SproutSocial’s engagement tools make that task much easier. You can:
🚀Easily attend to customer needs and proactively manage potential brand crises with inbox and message spike alerts.
🚀Use assignments to track ticket status, prioritize urgent matters, and identify customer queries that are already in progress.
🚀Manage incoming messages with unlimited tags, custom views, and bulk actions for organized and customized responses.
🚀Monitor how quickly agents respond to messages with easy-to-read reports for different time frames.
In general, Sprout's engagement solutions remove manual duties for your team by processing big volumes of social messages with AI and automation.
2. Content Planning and Scheduling
Sure, scheduling content is good, but imagine having a calendar that not only outlines your plans but also lends a hand in uncovering the most relevant content.
Now, that's the kind of organization that makes a difference!
With cross-network scheduling, you can plan, organize, and deliver social content and campaigns. Besides that, it allows you to:
🚀Share your dynamic content calendar with external stakeholders with ease, and collaborate through calendar notes.
🚀With Sprout's Content Suggestions, you can quickly identify brand-relevant content to share with your audience.
🚀Use Sprout to create new assets or import ones from Google Drive, Bynder, or Canva.
🚀Add tracking data to links to easily detect social traffic in Google Analytics.
It makes your life easier, right?
Numbers may seem daunting, but they're actually your allies.
They hold the key to understanding just how good a job you're doing is in your analysis.
So, let's flip the script on those numbers with SproutSocial’s Analytics feature.
SproutSocial’s Premium Analytics tool helps you understand your social media impact.
With Analytics you can:
🚀Adapt your metrics to mirror your business goals
🚀Craft personalized reports
🚀Share insights with your stakeholders using dynamic links
🚀Select and save the metrics that resonate with your objectives
In short, their analytics feature concentrates on discovering what your audience finds compelling, spotting trends, and evaluating the ROI of social impact.
4. Listening Tool
It might sound a bit like eavesdropping, but we assure you, there's no mischief involved!
Listening Tool is a feature designed to help you monitor and understand online conversations relevant to your brand.
This tool enables you to track mentions, keywords, and hashtags across various social media platforms in real-time.
With its feature, you can monitor numerous conversations and you can:
🚀Analyze customer preferences to improve marketing tactics and provide guidance for business planning
🚀Stay ahead of disasters with personalized warnings and thorough sentiment analysis
🚀Identify gaps in the industry, monitor share of voice (SOV), and analyze consumer opinions towards competitors
🚀Quickly capture audience reactions to marketing efforts and create short reports to track success
SproutSocial provides you with 3 paid plans and you can always contact them if you want your custom-built plan.
What is Buffer?
Picture this: Spending hours crafting unique posts for each platform.
Ever wished you could hit all platforms at once?
Buffer's got your back – spread the word with just one click.
But here's the kicker – imagine scheduling your posts to drop when your audience is most receptive.
Sounds intriguing, right?
Buffer's not just managing your content.
It helps you to sculpt your social media strategy.
With Buffer you can:
✔️Grow your audience by publishing content easily on the right channels
✔️Save your time by scheduling posts in advance
✔️Gain insights into your strategy with reports
This tool integrates with leading platforms such as Facebook, Instagram, Twitter, LinkedIn, Google+, and Pinterest.
It sounds cool indeed, but what sets this tool apart?
Let’s dive into the key features of Buffer!
1. Publishing Feature
From a single, easy-to-use dashboard, you can organize and post your material within any of your preferred platforms.
This feature is AI-powered, and it can help you to:
🚀Get fresh ideas
🚀Rework your already published content
🚀Rewrite the copy in any style you choose
🚀Translate your content
Want to see if your strategy actually works?
Analytics features can lend a hand for that!
Using a single analytics dashboard, you can monitor performance and generate reports for Instagram, Facebook, Twitter, and LinkedIn.
With this feature, Buffer allows you to:
🚀Compare the organic and paid outcomes of boosted content
🚀Keep track of critical engagement data for each social media account
🚀And most important, determine whether you're reaching the proper audience
With all this data, your strategy can flourish.
3. Engagement Assets
It's great when you have a lot of comments on your posts, but the thrill disappears when responses are left hanging or, worse, consistently overlooked.
Each unaddressed comment represents a lost opportunity for connection and fortunately, Buffer can significantly improve your audience engagement and ensure no valuable interaction goes unnoticed.
With this feature, you can:
🚀 See the posts with unanswered comments and navigate between them with ease
🚀 Glance if a post contains any queries, bad attitude, or remarks about a purchase
🚀 Get the most important comments highlighted in a dashboard
It sounds like you are getting one step closer to your audience.
4. Landing Page
No web developer knowledge? That is not a problem because Buffer can make the creation of a landing page much easier for you!
It makes it easy by allowing you to begin with a premade template or start from scratch.
Using this feature allows you to:
🚀Combine all of your links into a single URL
🚀View the number of views your link in bio page has received and learn about the performance of each link
🚀Schedule updates to your Start Page that contain links, graphics, and text
Have you ever imagined that it can only take minutes to craft a landing page?
Well, now you know.
Besides the free plan, you can choose between three paid tiers.
SproutSocial vs Buffer - Who Is The Winner?
The ultimate victor?
That's entirely up to your needs.
These tools do share some similarities, but the difference in pricing is colossal.
It's your call to determine which one aligns with your budget.
On the one hand, SproutSocial suits larger teams, but on the other Buffer is great for growing businesses on LinkedIn.
Yet, what if there is an easier and more flexible solution for all your needs?
Allow us to introduce AuthoredUp!
AuthoredUp - A Convenient Alternative
AuthoredUp is an all-in-one tool designed exclusively for LinkedIn content creation.
This tool provides you with a comprehensive set of features, easily guiding you through every stage of content creation, from idea to post-performance analytics.
Learn about your LinkedIn activity and receive an in-depth study of post data to uncover top-performing material and alter your strategy for the best engagement.
This feature allows you to:
🚀Analyze any post's entire analytics
🚀Compare two posts side by side for meaningful insights
🚀See which post works best for your audience
🚀Track graphs for your growth and reaction timelines
Gaining information has never been easier–just go to the Analytics tab and scroll down.
2. Draft Management
Nothing compares to the frustration of losing a great idea simply because it slipped from your memory. AuthoredUp's Draft Management feature puts an end to that agony.
With this feature, you can:
🚀Save all of your ideas
🚀Keep them organized in one place
🚀Find and manage your ideas easily
3. Text Editor
Use formatting tools like bold, italics, and bullet points to create visually appealing and interesting text.
Besides that, in Text Editor you can:
🚀Preview your post before publishing
🚀Try out 200 hooks and 100 CTA templates in both English and German
🚀Save and reuse content with Snippet Library
🚀Check if your text is easy to digest with a readability score
True to its name, all in one place!
Try it out now for free and discover how it helps you elevate your LinkedIn game to another level!