You surely know that the best way to maintain your presence on LinkedIn is to be active and post regularly.
But how do you manage to regularly publish posts and come up with ideas when you may not have much time for them?
You can succeed by seeking the help of LinkedIn content tools!
In this article, we’ll present you with Publer vs Later review—two widely used and highly rated tools.
At the end of the article, you can also find some additional advice and an alternative tool suggestion to improve your LinkedIn productivity.
Publer - Overview
Publer is a social media scheduling tool designed for marketers and users of social media.
It helps you schedule your posts and automatically posts them on your social accounts at the time you specify.
It is a very handy feature when you don't have much time and want to maintain your online presence.
Besides LinkedIn, you can use Publer on multiple social media platforms such as Facebook, Instagram, Twitter, Pinterest, YouTube, and more.
Let’s talk about features that come with Publer app:
🤖Content Generation with AI - Enables you to create content with the help of AI based on input. You can also use this feature to adapt posts for different platforms and write in multiple languages with this feature.
💥Bulk Scheduling - You can easily upload up to 500 visual content files at once from Google Drive, Dropbox, OneDrive, Unsplash, external URLs, or your device.
♻️Post Recycling - Handpick and republish your best content.
🏞️Media Integrations - Store all your media in one location and conveniently add notes alongside them.
🗓️Calendar View - Easily create new posts and organize them in the calendar. This feature works on the drag-and-drop principle, so it is very effortless to use.
⚖️Post Filtering - Streamline your workflow by prioritizing and organizing a large volume of prepared posts.
🕛Time Slots Feature - Utilize the Time Slots feature to determine the best times for posting, informed by the performance of your previous posts.
🔥RSS Feed Feature - Leverage 'Really Simple Syndication' to regularly update and maintain your social media calendars with fresh content, ensuring consistent and timely posts.
How Much Does Publer Cost?
You can use a free account or choose one of 2 premium plans.
Who Should Use Publer?
Publer is beneficial app for:
🔥Social Media Managers who are responsible for managing social media accounts for clients.
🔥Marketing Teams who work on campaigns or promotional activities across multiple social media platforms.
🔥Solopreneurs who want to improve their online presence.
When creating an account on Publer, you have the option to choose your goal. See if one of these suggested goals matches yours and decide if this tool is for you.
Later - Overview
Later was initially created for Instagram to schedule posts in 2014, but over time it has become one of the best marketing tools.
Just like Publer, you can use it for almost all social media, including LinkedIn, Twitter, Pinterest, Facebook, Instagram, TikTok.
Later focuses on scheduling, analysis, and media management allowing you to improve your marketing and accounts on different platforms.
Key Features For LinkedIn
Here are some Later’s key features for LinkedIn:
🚀Schedule Feature - Strategically plan and schedule your content for publication. Includes enhanced functionality for scheduling video posts on a Company Page.
👀Preview Feature - View and assess how your post will appear before it goes live, ensuring it meets your standards and expectations.
Key Features For Other Social Media Platforms
These are the key features for other social media platforms:
📉Instagram Analytics - Track your success on Instagram with in-depth analytics, gaining valuable insights into the performance of your posts.
🕐Stories and Post Scheduling - Plan and set the publication of your posts and stories in advance, streamlining your content strategy.
✏️Caption Writer - Input a description of your post to effortlessly create engaging and relevant captions.
# Hashtag Suggestion - Effortlessly generate and save new lists of hashtags, optimizing your content for better reach and engagement.
⭐Visual Planner - Utilize the Media Library to organize your posts visually, easily arranging them on a calendar by dragging and dropping.
How Much Does Later Cost?
In addition to its free account, Later provides a choice of three premium subscription plans.
Who Should Use Later?
Later can help:
🔥Content Creators who publish content often on different platforms.
🔥Small businesses who want to improve their brand and business by improving their social media accounts.
🔥Influencers who want to maintain or expand their reach.
Just like Publer, when creating an account you will have the option to answer a few questions and see if this tool can meet your needs.
Publer vs Later — How Do They Differ?
We will begin by exploring the key feature differences between Publer and Later, followed by a comparison of their technical and pricing structures.
Publer vs Later – Feature Differences
Publer and Later stand out as popular choices, each offering a unique set of features.
To better understand how they compare, let's delve into the specific differences between their functionalities.
Publer vs Later – Technical Differences
In examining Publer and Later, it's important to not only look at their features but also their technical aspects, which play a crucial role in user experience.
Here's a detailed comparison of their technical specifications, highlighting their compatibility across various devices and operating systems.
Each platform offers different pricing tiers and options, which can influence the decision-making process for users. Here's a breakdown of their pricing differences:
Publer vs Later — Final Verdict
Publer and Later both stand out as valuable tools in the realm of social media management, each suited to different needs and preferences.
If your primary platform is Instagram, Later is likely the better fit for your needs.
On the other hand, if LinkedIn and a broader range of social media platforms are your focus, Publer may be the more suitable choice.
Let’s not forget that budget considerations are also key factors in making decisions —Publer offers a more cost-effective solution compared to Later.
With these factors in mind, we also have an additional recommendation for those specifically looking to enhance their LinkedIn performance.
This alternative is worth considering in your decision-making process—meet AuthoredUp!
AuthoredUp - All In One Tool For Growth On LinkedIn
AuthoredUp distinguishes itself from both Publer and Later as an all-in-one LinkedIn content tool, renowned for its user-friendly interface.
It functions seamlessly as an overlay on your LinkedIn page, allowing you to utilize its features with a single click.
This eliminates the need to open new tabs or minimize screens to navigate to desired pages.
AuthoredUp offers numerous assets to improve your account and performance on LinkedIn.
Take a look at these features:
📊 Analytics - This feature offers an in-depth look at the performance of your posts, providing comprehensive insights and analytics.
You can choose the date range and if you want to compare the post with the previous period. In addition to that, you can choose total, average, and medium numbers.
📈 Growth Timeline - This function enables you to select a dimension and observe its growth over time. For detailed insights into a specific post, simply click on it to view its statistics on the right side.
The feature also allows for the analysis of two dimensions concurrently, complete with insights of various metrics like impressions, reactions, comments, shares, and overall engagement."
📉 Correlation Plot – This feature provides an integrated preview that allows for simultaneous comparison of different metrics such as impressions, shares, comments, total engagement, and reactions, offering a detailed and holistic analysis of content performance.
💯 Reaction Timeline - This section provides a visual display of the reactions received on your posts, allowing you to track and analyze audience engagement over time.
✒️Text Editor - The text editor comes equipped with various formatting options, bullet points, and a selection of emojis to enrich your text. A 'Preview' option is available on the right side, allowing you to view how your post will appear on different devices.
Additionally, Text Editor also includes a readability score feature for assessing the clarity of your content.
🧲 Hook Library - This tool offers a selection of pre-designed templates, enabling you to choose the most effective and engaging hook for your text from a variety of options.
🎉 CTA’s Library (with Tags) - Select the ideal call-to-action (CTA) for your content from a comprehensive library, and use tags to efficiently filter and refine your search.
🕝 Post Schedule - Easily select the desired date and time for your post to be published, streamlining your content planning process.
🌀 Snippets Collection - Save and store snippets, or small sections of text, for future use, allowing you to efficiently reuse key pieces of content as needed.
How Much Does AuthoredUp Costs?
Authoredup offers a free trial that you can cancel at any time, with no credit card required for sign-up.
Additionally, there are three different paid subscription plans available for this tool.
Who should use AuthoredUp?
Authoredup is mainly created having in mind:
🔥Individuals who want to enhance their LinkedIn presence and improve their results with LinkedIn content.
🔥 Businesses that want to improve their LinkedIn presence and company page performance.
Tempted to give it a try?
Add the extension today and set your LinkedIn productivity to new heights using AuthoredUp!